Technophobes Pay Attention!

Are you a person whose head is still in the 20th century? Do you not know your iPod from your iPad? Is a Blackberry for you only a fruit you can get from your local forest? Well you have a lot to learn but it’s nigh impossible. So get your swimming trunks on and get ready to dive into the future.


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So you’re a technophobe. There’s no beating around the bush. You’ve been hibernating for the past few years and now’s the time to resurface. Trust me, you’ve missed out on a lot. As a business manager, it’s imperative that you quickly get with the times. There’s so much untapped potential out there that it’s going to make you weep. Social media, for example is now the best form of advertising and it’s completely free!! How much of your budget are you currently spending on publication? Hmm. Unfortunately the younger generation spends more time on looking at Facebook and Instagram than the broadsheets these days. That’s how it is. You’ve just got to live with it.

The best thing to do is get somebody to teach you. Maybe a relative or a family friend. It might be a bit unprofessional if you get taught by a work colleague. Imagine the arguments you may end up having! Plus do you really want the guys in the office knowing about your allergy to Apple?  It could loosen your respect a bit. If your old-fashioned attitude runs in the family genes, then why not look around for some it support in the office. Keep it on the downlow though. You don’t want that nosy girl from HR to know do you? With your recently acquired IT knowledge, you can surf the net where’s so much action straight at your fingertips. You don’t have to spy from the trees with your binoculars at other companies now. You don’t have to break into their warehouses and check out what they’re selling. There’ll be no glass against the wall during board meetings. Just a couple of clicks and all that info is yours. No, I’m not joking. It’s as easy as that. Look at what you’ve missed out on.

Word of mouth is an incredible marketing tool and to be fair, you do use it regularly. But nowadays, that’s not the be all and end all. Save your petrol. Spend less money at the service station. Rest your booming voice. Why not create a website that expresses all you wish to say on just one page? You know what makes a good stand out piece of work.  You’ve handwritten leaflets in the past promoting your business. Well it’s just like that, only with a mouse. A computerised one, if you’re unsure. Once you get your text down to a tee, how about including some of those pictures you took from that shiny new camera of yours? See. You’re not that much of a technophobe now are you? Welcome to reality old friend.

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An Introduction To The Biggest Problems Facing Online Businesses Today

These days, a lot of businesses live on the internet. The rise of online business has been dramatic and seen lots of success stories. However, running an online company isn’t as easy as it seems. There are many problems in the way, and here are the main ones:


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Poor Search Engine Performance

As consumers, we look at search engines in an entirely different way to online businesses. We just use them to find websites and search for things. For an online business, it’s a ranking system that helps determine success. They want their web pages to rank highly for keywords relevant to their business. This boosts their chances of gaining traffic and converting it to customers. After all, how many of us actually scroll all the way down to the bottom of the search results page? I can guarantee the majority of you will never look at any results that are on the second page or further. We look for the first few results and usually click on those sites. So, poor search engine performance means an online business does badly in the rankings. They appear low down and don’t get as many customers as their rivals in better positions. To counter this, an online business should look at improving their SEO. You can do this on your own, or, hire an SEO agency to make life easier. Give your rankings a boost, and start seeing more success.



Website Crashes

For an online business, a website crash is equivalent to an office fire. It puts everything on hold, and nothing can get done until the fire is put out. When your website is down, no one can visit it. You’re missing out on so much potential traffic, and so many potential customers. Think of all the revenue you could lose during a website crash! It’s something every modern business wants to avoid, and there are steps to do so. Some people have considered getting things like a Network Failover to help avoid site crashes. Others employ a full-time IT support team to monitor their servers and keep everything up and running. It doesn’t matter what steps you take, just ensure you’re actually taking steps to prevent crashes.



Bad Conversion Rates

Web traffic is great for an online business. It means your business is seeing many visitors, and your site is performing well. However, traffic isn’t going to help your business be successful, customers are. So, the aim is converting your traffic into customers. If you have good conversion rates, then you’re going to convert a lot of your traffic into paying customers. A problem for many businesses is that they have bad conversion rates. No matter how much traffic you have, if your conversion is poor, it will be wasted. To improve your conversion rates, you need to study your web traffic and customers. See what makes people become customers, and implement it on your website. You could also employ an agency that deals with CRO for even better results.

Pay attention to these problems if you have an online business. Use my advice to ensure these issues don’t stop your company from being great.

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Banish Back Pain Forever With These Genius Ideas

Back pain is a serious health problem for millions of people. It’s so common, and there are so many causes. With chronic back pain, you struggle to do so many things. Something as simple as sitting at a desk or standing up is now a tough task. If you do nothing about your back pain, it can lead to other health issues down the line.

So, figuring out how to tackle this pain is a big concern. In this piece, I have some ideas that can banish your back pain forever. Give them a try, and start leading a pain-free life!




Acupuncture is a great way to relieve yourself from muscle pains. Many people are put off by this as they don’t like the idea of being pricked with needles. But, it’s not a painful procedure, and can be extremely effective. Primarily, acupuncture pain management is meant for your lower back. This is where a lot of muscles can get tight and painful. If you have lower back pain, it’s likely you’ll have trouble standing up for long periods, and don’t enjoy sitting either. The needles used will help stimulate blood flow in a specific area. When the blood is flowing in your lower back, it warms up the muscles, causing them to relax. The result should leave you with nice and loose muscles that aren’t causing you pain. Combine this with a massage for the best effect.

Stretching & Strengthening

There are so many causes of back pain, it can be difficult to give proper stretching advice. For anyone with disc issues, stretching your back might not be the best answer. But, for muscle problems, stretching will help cure your pain. Stretching helps release tight muscles and bring balance to your body. A common stretch for lower back pain is to get into a lunge position and stretch your hip flexor. Tense your glutes and abs to tuck your pelvis under and get a better stretch. Stretching your hips is good as there’s a muscle called the psoas that attaches to your lower back. When this gets tight, it pulls on your lower back and makes those muscles tight too. Combine stretching with strengthening exercises as well. Strengthening your abdominals and glutes is great for healing lower back pain.



Address The Root Cause

Finally, the only way you’ll rid your back of pain is by addressing the cause of the pain. For many, back pain is caused by excessive sitting and poor posture. So, you have to ensure you set up your desk in an ergonomic fashion. Make your sitting position more posture-friendly, and stand up to take regular breaks. Similarly, if you have disk or nerve problems that cause the pain, you need to get these seen to. See a doctor and consider medical treatment for complex back pain problems.

There you have it folks, three ways you can banish back pain forever. Stop ignoring the pain and allowing your health to get worse and worse. Become pain-free and live a much healthier life.

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5 Safety Guidelines For Beginner Motorcyclists


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Motorcycles – they’re a lot of fun, cheaper to run than a car, and super convenient. But, let’s not beat around the bush, here – they are also incredibly dangerous. The cold, hard facts are that you are 30 times more likely to die on a motorbike than you are in a car. And, when you are just starting out with your new hobby, those statistics go through the roof.

That said, with a little focus on safety, the vast majority of motorcyclists never experience an accident. And in today’s guide, I’m going to take you through some of the key points you need to know to stay safe. Read on to find out more.

Don’t drink or speed

Want to reduce the odds of having a bad motorcycle accident by a significant amount? Well, the onus is on you to avoid alcohol when riding and never, ever speed. Almost 50% of motorcycle accidents are caused by the rider speeding. And 4 from every 10 involve alcohol. So, by keeping yourself in check, you will have a much better chance of survival – your fate is in your own hands in the vast majority of cases.

Too hot to handle?

There are 50-cc bikes, superbikes, and everything in between. It’s a lot of choices, but which is the right option? Many motorcyclists are obsessed with power, to the extent they can often choose bikes that are simply too much for them. Try and be sensible, and be aware that even small engines can offer an awful lot of power., As a rule, never buy a bike that feels too heavy for you. And, if you aren’t planning on traveling on the highways, there is little point buying anything over 500-750-cc.


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Suit up

Don’t underestimate how important it is to wear the right gear. In the event you have a crash, it can be the difference between survival and an untimely end. I’d like to think you are sensible enough to wear a helmet at all times, of course. But you should also invest in the correct clothing and footwear. While jeans and a t-shirt might be more comfortable, it’s a recipe for more pain than they are worth if you crash. Biking boots are essential, too. According to the reviews featured at Bikers Basics, there are some vital things to consider. Waterproofing, flexibility, and armor protection can all make the difference.

Take the MSF

There are plenty of courses you can take to learn how to ride your bike in a safe manner. Look around your local area for your nearest Motorcycle Safety Foundation (MSF) course. It will give you the basics you need to stay safe on the road, and will also teach you some advanced techniques. Not only will it keep you safe, but it might also lower your insurance premiums.

Ride defensively

Finally, when you are out on the road, always assume the worst. No matter how confident you are, it’s not always you that will be the problem. Drivers may not see you or make stupid decisions, and if you are taking risks, disaster is more likely. Always ride defensively, and avoid tailgating and risk taking.

I hope these tips help you to stay safe on the roads!

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The Four P’s Of Running A Successful Business

No two entrepreneurs are identical, but it’s safe to assume that every business owner wants to become a success. This can feel like an extremely difficult challenge, yet the fundamentals can be easier than you’d ever imagine.

Essentially, it all boils down to having your priorities in order. And it’s another four P words that will allow you to do just that. Keep them at the forefront of your thinking at all times, and you will be destined for far greater outcomes.

What are you waiting for? Let’s get started.




Planning and preparation are everything in business. After all, how can you ever expect to reach your dream destination without mapping out the journey?

There’s nothing wrong with deviating from the pathway. Nonetheless, organizing yourself as well as the workplace is essential. Failure to do this will result in time being wasted, which will ultimately cost you money in the long run.

Greater preparation will allow you to make more calculated decisions. Moreover, it’ll let you spot problematic issues far sooner too. If that added sense of control doesn’t put you on a smoother journey to the top, what will?




There’s no denying that products should be the heartbeat of your operation. From the customer’s perspective, though, the identity of the company they are buying from is just as crucial. People trade with people. If your company can show itself in a positive light, it’ll be far more likely to succeed.

Branding is a vital element, and it’s important that you use the right materials to spread the word effectively. You can discover more options regarding banners and marketing tools at

Perhaps more importantly, though, your character needs to shine through. With this in mind, regular interaction with clients is essential. Whether in person or through social media, those gestures will make a massive impact.


Building the right image for your business will count for very little if the workflow is lacking. Unfortunately, there’s only so much that you can achieve with one pair of hands. Therefore, acquiring the best team possible is one of your greatest responsibilities.

When hiring employees, it’s important to look for successful character traits as well as skills. Meanwhile, it’s vital that you continue to invest in their development. Not only will this increase the overall quality and speed of output. It should additionally work wonders for motivation.

Just remember to invest in great communication too. This will lead to far greater efficiency.




The most important word for any business is profit. If the company isn’t making money, it is slowly heading towards a dead end. As such, every decision you make should keep this in mind.

Turning a profit isn’t simply about the revenue. The easiest way to increase your figures is to lower expenses. Do this without sacrificing the output, and your business will immediately become stronger. Whether this is through cheaper insurance, office space, or web hosting isn’t important. Every saving is a bonus, and you can start by reading this guide at

Upgrading your sales totals with special offers and deals that encourage greater loyalty will have a telling impact too. It’s a simple formula; get it right, and the results will be amazing.

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