Get With The Times: Taking A Traditional Business Online

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It’s a strange time for a lot of well-established business owners. If you’ve been running a small, traditional business for a long time, then you might feel as though the world is moving around you at a pretty overwhelming pace. When you’re in this position is can often be tempting to hide away and retreat to the same old working methods that have seen you in good stead until now. Well, the truth is that, as the song goes “the times, they are a-changin'”. And as the time’s change, you need to be willing to change with them. One of the most important ways in which even the most traditional business can benefit from moving with the times is to get online. Of course, if you’ve never had much experience running an online business then that can often seem a little intimidating, but it really is easier than ever before. Here are a couple of simple things that you can do to get your business online.

You need a website

The most important thing for any business that’s looking to embrace the digital world is a website. No matter how much the internet has changed over the last decade or so, the website is still the central hub of many businesses online presence. Don’t assume that you need the help of expensive professional designers and programmers when it comes to building a website. Sites like can help you compare and read reviews of various website building tools and services so that you can find one that’s right for you. Making a website has never been so simple, and it really shouldn’t take you more than a couple of days to create something that you can be proud of.

Learn about SEO

If you’re going to take your business online, then you need to make sure that you’re aware of the ways in which you can promote and market it. One of the most important things to learn about is SEO or Search Engine Optimization. That might sound like jargon but it basically just means being able to ensure that your website is always at the top of the results on sites like Google. There are plenty of ways to do this, and it’s best to do as much research as possible. But the important thing to remember is that you need to combine well written, engaging online content, with the kinds of keywords and phrases that your customers are most likely to search when they’re in need of products and services like the ones that your business provides.

You might feel as though all of this is unnecessary and that you’ve never needed these kinds of things in your business before so why should you need them now. However, the truth is that as time goes on, there is less and less room for offline-only businesses. That might not be the ideal situation, but it’s the one we’re faced with. You need to make sure that you’re moving with the times or else you run the risk of your business falling down around you.

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Why Do Games Need So Much Power?

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When you look at the back of a modern games box, the recommended specification list you’ll see is much denser than those in the past. As machines have gotten more powerful, the games being played on them have been able to reach to new heights, becoming much larger and a lot more realistic. Of course, though, what exactly makes a game use so much power? Video, which appears to be very similar, can be run on mobile phones, and it often doesn’t make sense that you would need such powerful machines for your gaming needs. To help you out with this, this post will be exploring the resource usage of a modern video game.


  • Calculations


For every action, event, and thing happening in the video game you’re playing, there will be a huge list of calculations which have to be done along with it. In most cases, programming languages are simply expressing logic, and a large part of this is mathematics. Of course, though, why would something like firing a gun take so much power? This sort of action doesn’t seem very complex.

In reality, though, it is. The very first stage of the gun firing will be an event triggered by the user, like a key press, which will have to be processed by the computer. From there, the gun will have to fire, with the computer calculating direction, speed, and damage all at the same time. If something gets hit, this will have to be picked up, too, and another sequence will run. During the gun firing, the computer will also have to pick and play an animation, sound clip, and even a vibrate command to a controller.

With all of this work going on, it could be easy to assume that you need the best processor on the market to deal with your game. Fortunately, though, this isn’t the case, and you will usually be able to get by with a mid to high-range option. At the moment, the Core i5 7600k from Intel and the Ryzen 5 1600x from AMD are some of the best contenders. This sort of chip will have more than enough power for your games.


  • Graphical Rendering


Next, it’s time to think about the other side of the work your computer has to do when you’re running a game; showing you the visuals. Unlike a video which is preprogrammed and the same every time, a video game has to be stitched together on the fly, with over a hundred new screens every second in some cases. A normal processor isn’t very good at this sort of work, though, and a specialised device needs to be used to handle the work.

This is where a graphics card comes in. Equipped with a special processor called a GPU, this sort of product can drive a TV or monitor much better than the one already in your machine. Nowadays, there are more and more options becoming available, and you have loads to choose from when you’re buying a card for your machine. In a lot of cases, you will only need the very top-end if you are gaming in ultra HD or 3D. For the majority who are stuck in the past, something a little less expensive should do the trick, though.


  • Storage (In-Out)


When a game is running, it isn’t one file which is simply being displayed. Instead, your games are built from hundreds of different documents, ranging from scripts and code to 3D models and the images being used as textures for them. Being able to access these assets quickly is very important when you’re playing some games. So, nowadays, most gaming computers will use SSDs instead of traditional hard drives, as they will usually be a lot faster. This sort of resource can make your experience a lot better.

Even knowing exactly what your computer is doing when it is running a game, it can be hard to decide on the best one for you when you’re at the store. There are loads of companies making machines out there, and a lot of them will charge too much for what you get, or won’t give you the product you deserve. Finding a quality desktop PC for gaming is just a matter of doing some research. Most people will be able to find options which appeal to them, even if you have to search for a long time to find it.

Hopefully, this post will inspire you to start working harder on the time you put into choosing your next gaming computer. Running a game isn’t a simple task, like running a video. Unfortunately, when so much has to be done on the fly, your computer need to be able to hack the heat, or you won’t have a very good experience.

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How Can You Tech The Efficiency Of Your Business To The Next Level?


Efficiency is easily one of the most crucial words in any business owner’s vocab. Without it, the loss of money and custom will make it a lot harder for the company to achieve sustained success. Therefore, you must make good use every resource at your disposal. Modern technology is the key.

Tech features can be used to improve a variety of business matters. Here are five areas where you must look to embrace those facilities ASAP. When you do, the whole operation will start to run more smoothly.

Marketing | Efficiency ultimately boils down to how hard you can make your capital work. Marketing is one area where the variance between good and bad campaigns can be huge. Digital communications have altered everything, which is why SEO and social media ads should be top of the agenda. Offline practices still have a role to play, but web ones are far easier to monitor and evolve too. For the sake of long-term elements, getting this right is crucial.   

Production | Do something wrong, and you’ll do it twice. The old cliché rings especially true in business, which is why accuracy is vital. Certified weights for your lab can prevent miscalculations, saving time and money in the long run. Meanwhile, computer software can be used to complete many tasks without the threat of human error. If nothing else, the right tech facilities make life easier for the staff. In turn, this lack of stress can reduce their vulnerability too.

Communication | Teamwork makes the dream work, which is why all employees should be on the same wavelength. Face-to-face communication is still important, but tech makes a big difference. Smartphones can be used for one-to-one and group communication. Team messaging Apps and other tools also make it possible to get in touch with people when they are out of the office. This in itself can help send productivity through the roof. Best of all, all communication will be recorded.

Overheads | In business, you’ll spend the majority of your time looking towards increased revenue. However, reduced expenses can be equally influential for the overall profit margins. Aside from price comparison services, modern tech allows us to use LED lighting and other eco-friendly ideas for reduced bills. Better still, you can often bypass the juggling act between image and financial stability. For example, a virtual office address while working from modest surroundings can work wonders.

Staffing | Of all the tasks you’ll face in business, managing a team of people is the most important. Tech can be used throughout the recruitment process, streamlining applications to ensure you only take on the best talent. Meanwhile, outsourcing allows you to use remote staff for improved quality on a smaller budget. In addition to those direct benefits, you can dedicate more time to the on-site staff. By making management easier, the whole venture should reap the rewards.

Without technology, your business will be left behind. Frankly, now is the time to drive the venture into the future.

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Where Is Technology Tripping Up Your Business?

Many company owners often fail to see the implications or complications of a technological world. It’s not always easy to identify where new technologies might apply to your business. But if you fail to recognise that changes are happening and need to happen for your company to be competitive, you might be in for some trouble ahead. Here are just 3 ways your business might tripping up already:

Not Investing In The Latest Innovations

Investing in technology takes a lot of thought. It often takes a lot of research too. It’s worth doing though so that you can keep up with your competition. After all, your customers will expect it. They want to order online and chat with customer service representatives online. Information is essential!

Investments often take a long time to justify, but technology is different. It may not be a do-or-die scenario, but many companies certainly feel under that level of pressure. If you’re looking for ways to fund the new technologies your company needs, then you might contact Unsecured Capital Australia for some ideas on how to finance it. Does your business have products, customer services, ordering systems, and security? All of them can use the latest innovations in technology.

Not Seeing The Opportunities Technology Offers

Perhaps the biggest barrier to investing in new ideas is to not see the potential of what it might offer your company. Every time something new is developed, it takes time for business leaders to implement it and utilize it to suit their own company needs. The news of this ripples out, and eventually you might hear of it. Want to become the company that is first to realize new opportunities? All it takes is an innovative leader with creative thinking.

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The days of creating technology to solve existing problems are far from over. What might stand you apart is the initiative to use emerging technologies to solve problems you didn’t know you had yet. Can you do business in different ways? Can you reach new customers or reduce overheads. What can emerging opportunities provide for you?


Not Using Technology To Improve Ways Of Working

New ways of working can drastically reduce your overheads. Remote or distant working has been the dream of many bosses and their employees for decades! Imagine being able to get the job done without having to leave your bed! What about working around caring duties, or even working from a different timezone? All of these were the stuff of dreams. Today it is rapidly becoming the norm.

Flexible working is just one way that your business and employees could benefit from  your investment in new technologies. Smaller premises or even no formal premises might be possible. You might not even have staff on the payroll. Instead, you engage a team of freelancers, reducing your tax and insurance obligations. There will be no pension pot to protect, and no health and safety laws to uphold.

Technology is offering more and more people the chance to work flexibly, develop their own businesses, and live life they way they want to. If the thought of technological advancement is tripping your company up, consider the changes you could make.

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Why Life Will Steer You Toward Electric Cars

No matter what your style or passion, electric cars are coming. At the moment there are only a few models available. Perhaps you’re not stirred inside by any of the recent launches. However, there are so many valid reasons for making the switch to electric, that even the leaders of the world are jumping on it. So what is holding you back? There may be nothing you can do about it!

Financial Cost

At the moment electric cars cost more money than their petrol or diesel counterparts. But next year will see a fundamental shift toward balancing out the on the road price. You’ll find vehicles that look very much like the ones you’re already driving. They’ll have one very significant cost advantage over traditional vehicles though. The cost of the electric is just 10% of what you might be paying at the pumps. In the not so distant future, a trickle charge might be solar-powered, meaning that your journey is free.

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Environmental Cost

With next to no emissions, you might think the electric car is environmentally friendly. Before you get too excited, there is still a lot of work to be done. Not all of the materials used to build the vehicles are recyclable. And many of the pollutants in our atmosphere come from tyre particles, not just exhaust fumes. Still, with so many of us now quite excited about the prospect of owning an electric car, pollution levels have the potential to drop significantly. Many world leaders are talking about a complete swap to electric-powered vehicles within just a decade.

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Design Cost

So are electric cars doomed to be small, square, and slow? No. Tesla has already proven that good-looking cars can also be fast and have a record-breaking range. Would you be willing to give up your luxury car for an electric model? It might break your heart to sell, but you might not have much choice. When you’re pricing a luxury vehicle for sale, it’s worth checking the online prices. You might be able to knock a significant chunk off your new vehicle price!

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There will, undoubtedly, be a huge market for high-design and stylish vehicles. Many of the electric vehicles already on the market far exceed their diesel or petrol counterparts. They have more gizmos and gadgets on board, and reviews suggest they’re finished to a higher standard. As we ‘devolve’ to electric, you can be certain there will be a model in every possible category. Best of all, that means there should be an option to suit every budget.

If all of these cost benefits still haven’t convinced you to go all-electric, then perhaps the world-changing around you will. It simply won’t be profitable for standard fuel to be sold anymore. Houses will be built with electric car charging points already built-in. And many countries are raising taxes already to put those old polluters off the road for good. Public transport and services are already converting to hybrid and electric. Why wouldn’t you?

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Rise Of The Machines: Top Tech For Your Forward-Thinking Business

Take a look around you. What can you see? In this day and age, it’s virtually impossible to escape technology. When you go to a store, you’ll see people pressing their card on a reader to make an instant payment or finding items for their cart off a recipe website. When you’re on the train or bus, you’ll notice the majority of people listening to music or surfing the net on their phones. Wherever you go, you’re likely to come into contact with technology of some sort. Technology has revolutionized the way we communicate and the way we work. If you run a forward-thinking company, you may be wondering what’s next and considering whether you’re taking full advantage of the gadgets, programs, and machinery available to you.

Improving communication

It’s amazing to think that not that long ago we were talking to each other through tin cans. The field of communications has evolved at lightning speed, and we’re almost spoiled for choice when it comes to getting in touch with people. In a matter of seconds, we can make a call, we can video chat, send an email or an SMS or leave a voice note. In business, developments in communication technology have had widespread success, and it’s easier than ever to collaborate with colleagues, maintain contact with existing clients and engage with new customers. Investing in technology such as smartphones, systems that facilitate video calling and conferencing and programs that give you the option to communicate via instant messages and group emails are worthwhile. Consider the cost of organizing a meeting overseas compared to offering employees the chance to get involved in a video conference. You’ll save hundreds, even thousands of dollars on flights and accommodation, as well as a huge amount of time. If you don’t already use state of art communications technology and you’re spending a fortune on client meetings, business events, travel and expenses, now is the time to consider modifying your approach.

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Promoting development

Training is incredibly worthwhile for business owners and employees, but the way we learn is changing. Gone are the days of sitting down with a notebook and jotting down text from a board. Online courses offer employees greater control and flexibility, and they can also be a cheaper option for employers. There’s also the fascinating world of virtual reality to consider. VR is taking the world by storm, and if you offer training programs or the opportunity to learn on the job, this could be a form of technology worth embracing. Virtual reality gives people a real sense of what it’s like to be in specific scenarios, and it helps them to hone their skills in a safe environment. Consider a medical student learning how to conduct a procedure as an example. With virtual reality programs, that student can practice over and over again without any risk to their professional reputation or the patient’s health or safety. In a business context, you could invest in trying to improve your sales team’s performance in pitches. If a person who lacks confidence in their public speaking abilities is able to practice and rehearse in a realistic setting, this will enable them to build confidence so that they do a better job when they stand in front of a panel.

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Boosting efficiency

Improved efficiency is one of the best and most influential advantages of technology in business. If you take a peek inside a factory, you’ll see a dazzling array of components, machines and parts all doing jobs that would either be impossible or incredibly time-consuming if they were left to a human workforce. If you work in manufacturing or construction, it’s so beneficial to invest in modern systems and machinery that will increase productivity and efficiency and reduce costs in the long-run. It’s worth getting in touch with companies like Dynatect Manufacturing to learn more and get tailored advice that could benefit your company. Away from the factories and warehouses, technology also makes a massive difference to efficiency levels in offices all over the world. Many of us use online systems and software to manage everything from rotas and accounts to collaborative projects.

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Promoting healthy living

Many employers have taken it upon themselves to try and encourage healthy living. Sick days cost businesses in the US more than $220 billion per year. As a business owner, it makes sense to try and keep the workforce fit and healthy in a bid to cut costs and improve productivity. There are various ways of promoting good habits at work, such as including discounted gym membership in the employment package and stocking vending machines with healthy snacks, but another option you may wish to consider is the provision of wearable technology. We all know how popular wristbands that count the number of steps you’ve taken have become. Mostly, these are used by people who are trying to increase their activity levels in their leisure time, but there’s nothing stopping business owners from trying to promote active lifestyles at work. Office jobs are predominantly sedentary and providing employees with a wearable tracking device could encourage them to move more, reducing the risk of health problems such as type 2 diabetes and obesity.

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Customer engagement

If your business involves selling products or providing a service, it’s essential to engage with customers. You want to encourage existing customers to use your business again and bring new clients in. If you think back to the days before cell phones, the Internet and automated systems, you had to be manning a phone at a desk or be available to speak to somebody in person if you wanted to tell them all about your business or try and persuade them to place an order. Nowadays, you can reach out and interact with customers long after you’ve shut up shop or locked up the office. You can take calls when you’re not there, respond to inquiries on the go and enjoy 24-hour advertising thanks to the Internet and social media sites.

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Technology plays an instrumental role in modern business. If you’re not au fait with the latest innovations or you haven’t updated your systems or invested in new tech in a while, why not have a look around and see how your business could benefit from being more forward-thinking?

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The Trouble With Big Data

Big data is all the rage these days, and it’s certainly something that appears as if it will drive the businesses of tomorrow.

However, it’s also an area of business that is very much in its infancy, and as with any other young technology, it can often be a source of frustration and problems. But what are these issues, and how can they impact your business?

Given that the vast majority of companies these days use web technology to reach and engage with customers, it’s vital that you understand the potential pitfalls of collecting – and using – data. Let’s take a closer look at everything you need to know.


First and foremost, it is essential for your business to look after your customer’s personal details and any other business-sensitive information you hold on a database.

Hacking, malware, and data theft is an all-too-common problem, and although you only hear about the big companies suffering from data breaches on the news, the reality is that small businesses suffer most. It is vital that whether you use a cloud-based online database service or invest in creating your own, security is at the forefront of your mind. Don’t forget, even in a small company, the information held by your database could be available to a lot of different people.

Employees, suppliers, and even customers could have some kind of access, and a clever hacker could – in many cases – find an entry point in any part of the chain.


On the face of things, the data you collect about your customers can inform you of how to speak and communicate with them. However, the reality of big data is that it just isn’t that simple.

Data only tells you a part of the story, and every metric you see is quantitative rather than qualitative. Ultimately, you have no idea why a particular customer liked a particular ad, or clicked on a particular call to action, only that they did. And it is easy to draw false conclusions about any item of data you have.

The simple truth is that the average business owner just doesn’t know how to sift through the sheer volume of data they are presented with, and it is all too easy to become overwhelmed. The result of that could be sending the wrong messages to the wrong people, and even making poor business decisions based on misreading the information.


Continuing on from the previous point, one of the biggest issues with big data is down to the people that use it. As we looked at above, it’s easy to misinterpret data sets dues to our own preconceived ideas. And you can pretty much prove any point you like when there is so much data on the table, regardless of whether it is true or not.

Also, the people accessing the data can be an issue, and you have a choice of two different options, both of which can cause their own problems. First of all, you could take on everything in-house, which means hiring more people and putting others through expensive training courses.

Secondly, it involves outsourcing to a third-party, meaning you have to hand over your sensitive information to people you don’t know. If you go down this route, it’s essential that you choose a reputable, experienced, and open company that you trust implicitly.

Are you a big data lover or hater? Let us know in the comments!

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