Steps You Need to Follow When Designing your Technology Product

If you need to design a new tech product or if you have a plan in mind and you want to develop it then there are a ton of things that you need to think about. After all, you need to think about the purpose of the product and you also need to think about how you are going to market it as well. If you want to make the whole thing easier, then you can find out everything you need to know, right here.

Define your Goals

The very first thing that you should always do when you are designing your product is outline all of the details. This includes your features, the function of the technology and even the size of it as well. Remember that when you are developing a new product, a lot of thought needs to be put into pushing limits but you do need to compromise at times as well. You can’t have everything. When you are designing a new wearable tech product for example, you may need to think about the size of it and this may be the highest priority that you have but you also need to think about the battery life and if this is going to be compromised by having a smaller product.


You will also need to have an electrical engineer who can help you to design all of the products you need as well. This includes the microchips, the display sensor and more. This will all depend on the specifications that you have in your initial goals. Don’t be surprised if an engineer is able to build everything in a schematic circuit because this is usually how things are done and your engineer may even need to run a computer-based simulation to make sure that everything is working out as well. Sites like are great for this and you’d be surprised at how helpful they can be at every stage of the process.


Your engineer is more than able to specify the PCB designs that you need and they will also be able to create a few units for testing as well. When you have all of this sorted out you can then break down the electronic prototyping into two different steps. You can do this by making the PCB and then attaching the components afterwards. You need a lot of experience to do this.


So when you have absolutely everything sorted out you can then move on to getting the rest of your design finalised. It is more than possible for you to choose your colour scheme at this point and you can also work with the marketing team to try and find a way to make your technology stand out from the rest. Of course, this is also your chance to make a change to the technology that you have at this point and it’s also possible for you to start producing on a mass basis as well if you have everything in place.

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Making Sense Of Your Business’s Big Data

If you’re in the world of business and you’re hoping to better understand your market, then you have undoubtedly heard of how valuable big data can be. The ability to collect data on all aspects of the business, from internal processes to customer desires and behavior, is a reality. Now businesses are figuring out how to make use of it to gain insights and provide real solutions. But with the sheer amount of data we can now gather, how do we make sense of it?


Know what you want to know

As mentioned, there can be a lot of data to comb through once you’ve found your methods of collecting and storing it. The “haystack problem” has become a challenge for many businesses getting into big data; many business owners don’t know how to find the data relevant to them. First of all, you need to think of what data will help you and what kind of questions you want to answer with it. WaveApp suggests data that can improve market research, for instance. But there’s also data that can help you better understand your sales funnel, internal efficiency, and much more. Find your goal and you can find the relevant data much more easily.

How you find it

Where do you get the little data points that all contribute to your big data strategy? The truth is that most of us are collecting it already. If you’re using online advertisements, most platforms already have data tools built in. Your website can be connecting to online analytics tools. Most social media channels have insights features. Customer management relationship software can help collect even more data. It’s all of these sources that allow you to pull the data points that contribute to the central strategy.

Fitting it all together

Another of the challenges of a big data strategy is fitting it all together in one centralized source. There are teams that can help you specifically find software that does that, however. For instance, you can move data from Mongodb to Redshift, ensuring that your organized document data storage can fit in alongside the table and more traditional SQL databases that other software tends to produce. One central source of data to search through and work with makes it a lot easier to find the relevant data points when you need to.

Don’t forget the context

A problem with big data is that it’s quantitative, not qualitative. If you forget the context of the insights you’re trying to develop and work solely with the numbers, you can miss the bigger picture. We can misinterpret datasets, we can have our bias narrow our sights down to only what we want to see, and without a process of quality assurance, we can use data that is incomplete or irrelevant depending on the circumstances. Make sure you have ways of qualifying your data before you use it for any grand insights.

A business with a big data strategy stands to make huge improvements. However, there’s a growing population of data scientists, if you’re unwilling to put the effort in to learn it all yourself. Consider getting one on your team if you don’t want to miss out.

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Boost Your Business with a Mobile App

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The past few years have seen huge developments and advancements when it comes to technology. Nowadays, people are turning to their mobile apps to solve all sorts of different problems in their lives. And if your small business has yet to take advantage of the world of mobile apps, now is the time to jump on the bandwagon. If you are still a bit unsure as to whether or not this is the right path for your company to take, here are just a few of the ways that you can boost your business with a mobile app.

Enhance Your Branding

Modern businesses centre on how strong the brand image they can create is. Creating your own app to engage customers on mobile helps to reinforce your brand image and puts you at the forefront of customers’ minds. And it is especially effective if you are operating in a market in which many people haven’t gotten started yet, as you will be seen as a trendsetter in the industry.

Improve Your Customer Service

Nowadays, people are less and less likely to wait for an extended period of time to hear from the company that they are trying to deal with. Within your mobile app, you could have an instant chat service which allows customers to get in touch with a representative of your business whenever they like. However, if you make your app easy to use and your products and services clear, it is less likely that customers will need to speak directly to you – which is always going to be time saving.

A Marketing Tool

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If you create a mobile app, it can act as a highly useful marketing tool that you can then go on to link with some of your other major channels such as social media. Using push notifications, you have another means of getting in touch with clients directly to inform them about any promotions that you have coming up or other offers which you think that they would be interested in.

Gain New Customers

All businesses want to gain new customers, and your app could be the way that you manage to do this. Today’s consumers have their mobile phones with them constantly, and they are always on the lookout for businesses which can help them out in their daily lives. If your app does the job, they are likely to recommend it to other people in their lives who will then discover your business for the first time.

Generate More Revenue

Everyone who runs a business has the central aim of generating more revenue. Your mobile app can offer yet another channel in which you can improve your bottom line – particularly if you allow customers to buy your products or services directly through it.

While many business owners have still not fully recognised the benefits involved in building their own mobile app, you could take advantage of this slowness to adapt by setting one up and reaping the rewards.

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Is Your Business Geared Up For The Mobile World?

Take a look around you. Whether you’re on a bus, you’re sat at home chilling out with your kids, or you’re out at a bar or a cafe, you’re likely to be greeted with the sight of people staring at a screen. It is estimated that approximately 6 billion people in the world have access to a mobile phone. If your company isn’t geared up life in the mobile world already, it’s time to embrace business on the move. Here are just some of the ways your business could benefit from going mobile.

Increased efficiency and productivity

With modern cell phones, it’s possible to do almost anything on the go. If you run a business, you can use mobile access to increase both efficiency and productivity. Gone are the days when you have to be chained to your desk from 9am until 5pm. If you’ve got members of your team moving throughout the building, attending meetings at different branches or closing deals in the field, you don’t have to lose out if they’re not at their computer. With effective DAS design and communication through instant messaging, email and SMS, your team can do its job regardless of location. Investing in modern software and developing apps can also enable you to be more flexible when it comes to working arrangements and ensure that your team has access to up to date information even when members of staff aren’t in the office.

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Round the clock sales

If you run a business, consider the impact of operating around the clock rather than during office hours. Whether you own a cafe, a restaurant, a beauty salon or a hotel, you can boost sales and create a more positive customer experience by providing mobile services. If you’ve got an app, for example, a customer can book a table, reserve a room or make an appointment within seconds regardless of the time of day or their location. Your ability to do business isn’t limited by the clock, and you don’t have to employ people to man phones. If you’ve got a website, make sure it is mobile-friendly and ensure you respond to questions, comments or queries swiftly.


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Catering for your customers

Did you know that the average person checks their phone screen more than 80 times per day? We are increasingly reliant on our phones and business owners can tap into this trend to maximize profits and beat rivals. If you can offer interactive features and the option to place orders or make bookings online, you may be a more appealing proposition than a competitor. Many of us would rather spend 20 seconds reserving a table at a restaurant online than wasting time finding a phone number, making a call and actually talking to somebody at the other end. Being mobile-friendly gives your clients more choice and flexibility.

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We live in a world where the majority of people spend a significant amount of time on the phone. If you own a business, adapting to the mobile world is likely to bring rewards. You can boost employee satisfaction and efficiency and improve customer relations and drive sales by going mobile.

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Stay Up to Date with SEO: The 4 Rules to Follow

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Search engine optimization helps you get your website noticed. Some people learn about it so they can manage SEO for their own site, while others need SEO knowledge to carry out their work. Whether you try to keep up with SEO for yourself or for your clients, staying up to date often feels like a never-ending task. Things can change rapidly and if you turn away for too long, you can come back to find that nothing is the same. Fortunately, in the online world, it’s not difficult to find plenty of information and opinion pieces. If there’s one problem, it’s wading through it all to find the valuable content. You can use a few methods to keep up with the latest SEO developments.

Join Communities

Online communities are an excellent way to engage with SEO because they allow for two-way conversations. You can just read about what other people have to say, or you could join in and make your own comments too. You can find online communities in a number of places, from Reddit to Quora, Growth Hackers, and Inbound. Of course, you don’t have to engage with only online communities. Although it gives you access to a wide range of opinions if you’re online, there are offline communities and events you might find interesting too. In larger cities and towns, you might find specific groups dedicated to SEO.

Seek Out the Experts

There are always voices of authority you can listen to when you want to seek out information on any subject. These people might be the first ones to hear about important news, or they could be the people offering insightful comments on best practice. When you’re looking for experts to follow, you might find Hubspot authors like Danny DeMichele who can offer expertise from running businesses involving SEO and digital marketing. Many industry experts have blogs you can follow, so you receive emails with their latest updates. You can look for them on social media and other platforms too, or even listen to them speak in person or on podcasts.

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Browse Content Platforms

There are various content platforms that are useful to browse if you’re looking for the latest on SEO. Medium is often used by entrepreneurs and others who want to share interesting opinions, stories and case studies with a wide and varied audience. There’s also Panda, which provides different layouts for organizing the content you want to see. These platforms can be useful to help you discover new things, perhaps showing you content you didn’t know you needed to read.

Be Social Online

Don’t forget the value of being active on social media too. Following the right people and contributing your own voice is a fantastic way to keep up with what’s happening in SEO in real-time. You can be right there when interesting conversations take place, either by watching and learning or by joining in. In addition to following the right people, including useful Twitter lists, knowing which hashtags are useful is helpful too.

Stay up to date on all the latest goings on in SEO by seeking out the voices of authority. They will help you cut through the noise and know what to pay attention to.

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Cutting Out The White Stuff: How Does A Paperless Office Benefit You?

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There are many articles out there about why you should go paperless. Everyone, from big business to small, is jumping on this bandwagon. So much, so that paper in the office is sure to be a thing of the past relatively soon.

The principal and, undeniably, most important argument for this is environmental. We live in an age where not caring about the planet isn’t an option. With global warming an ever-present threat, many of us are cutting down on plastic and installing solar panels in our homes. And, of course, cutting paper out of our offices. After all, we can’t produce paper without cutting down trees. And, given that trees are essential to a functioning planet, we could do with leaving them where they are.

But, you may be reluctant to jump on the no-paper bandwagon. There’s no shame in admitting that the environmental impacts aren’t enough to sway you. You certainly wouldn’t be alone. But, these aren’t the only benefits of a paperless office. In truth, doing away with the white stuff could make life much easier for you. Here’s how.

Taking the complication out of filing

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Filing cabinets are the bane of any office worker’s existence. You have to go through about ten drawers to find the piece of paper you’re after! And, just when you think you’ve found a system which works, you come up against more issues.  It’s a never-ending problem and one that you could do away with by going paperless. Imagine if you kept all your files on a computer. In one click, you could find anything you needed. By using informative file names, you could just do a quick search. How much time would that save you?

Remote access to information

Remote access is another benefit. By using a cloud service like those offered by many computer consulting services, you and your colleagues can access anything, anywhere.  Forget taking essential files out of the office, or having to wait until the next day. You can work from home with ease, and have access to anything you need. On top of which, colleagues on the road can pull up a file at the click of a button. All it takes is an internet connection. An ability like this could enhance your operations. And, with your competitors turning to the cloud, this could be essential for keeping ahead of the game.

No more cluttered storage cupboard

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Ah, the office storage cupboard. It’s messy no matter how often you try to clean it, and frankly, it’s wasted space. But, consider that everything within that storage space is geared towards a paper-filled office. Go paperless, and you can get rid of paper itself, the paperclips, staples, and so much more. Before you know it, you’ll have a free storage cupboard on your hands. New private office, anyone? Or, you could knock this into your central office space to free up some much-needed room. Either way, it’ll get better use than it ever did in the past.

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We Need To Talk About How Technology Makes It Easier To Build A Business

It’s no secret that technology is a key factor in the world of business as we know it. But, have you ever sat down and thought about how tech makes it easier for people to build a business from the ground up? I’ve identified three key things technology makes available for entrepreneurs, and how it makes their life easier.

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Selling Digital Products/Services

Something we take for granted is how technology has allowed digital products and services to come about. People now can set up an online business where they sell digital things such as software, apps, music, game downloads, etc. Or, they offer services that can be carried out online like improving a websites SEO or other marketing services. This makes it easier to build a business as you have way lower overhead costs. Your products/services exist in the online space, meaning you have no need to worry about stock storage costs, and so on. It’s also simply a case of building a website for many people. That’s all they need to do to offer their services, making it so easy to start a company from nothing.

Digital Training For Employees

When you think about starting a business, you consider how much it costs to hire employees. Part of their costs involves the training they must be put under. This is an ongoing cost as they may need to be re-trained in new skills, etc. As such, it puts a lot of people off starting a business as they don’t think they can afford to hire anyone thanks to the training costs. However, these days, technology has made a big difference thanks to eLearning. You can learn more about this elsewhere, all I want to do is touch upon how it affects business. For one, employees can train from home, and there’s no need for big training days. Secondly, it’s far cheaper because you have no need to pay training experts to come in and give guidance or pay to put your employees on courses. In essence, life is much easier for business owners with the reduced costs and ease of access.


Constant Analysis And Tracking

Of course, we have to consider all the technology out there that lets business owners track and analyse everything about their business. There’s financial software that shows you how much money you spend, how much comes in, what your profits are, where you’re losing money, etc. There’s marketing software that shows how successful your online adverts are, how much web traffic you get, where your traffic comes from, and so on. This allows people to fully understand the health of their business, and work on improving faults. As a consequence, you spend less money on things that don’t yield results and can clearly see what will benefit your company.

All three of these things make building a business far easier than it’s ever been. Largely, this is all thanks to how much cheaper it is to start businesses these days. Technology slashes costs, meaning there’s not as much financial stress to worry about.

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