Is Your Business Geared Up For The Mobile World?

Take a look around you. Whether you’re on a bus, you’re sat at home chilling out with your kids, or you’re out at a bar or a cafe, you’re likely to be greeted with the sight of people staring at a screen. It is estimated that approximately 6 billion people in the world have access to a mobile phone. If your company isn’t geared up life in the mobile world already, it’s time to embrace business on the move. Here are just some of the ways your business could benefit from going mobile.

Increased efficiency and productivity

With modern cell phones, it’s possible to do almost anything on the go. If you run a business, you can use mobile access to increase both efficiency and productivity. Gone are the days when you have to be chained to your desk from 9am until 5pm. If you’ve got members of your team moving throughout the building, attending meetings at different branches or closing deals in the field, you don’t have to lose out if they’re not at their computer. With effective DAS design and communication through instant messaging, email and SMS, your team can do its job regardless of location. Investing in modern software and developing apps can also enable you to be more flexible when it comes to working arrangements and ensure that your team has access to up to date information even when members of staff aren’t in the office.

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Round the clock sales

If you run a business, consider the impact of operating around the clock rather than during office hours. Whether you own a cafe, a restaurant, a beauty salon or a hotel, you can boost sales and create a more positive customer experience by providing mobile services. If you’ve got an app, for example, a customer can book a table, reserve a room or make an appointment within seconds regardless of the time of day or their location. Your ability to do business isn’t limited by the clock, and you don’t have to employ people to man phones. If you’ve got a website, make sure it is mobile-friendly and ensure you respond to questions, comments or queries swiftly.


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Catering for your customers

Did you know that the average person checks their phone screen more than 80 times per day? We are increasingly reliant on our phones and business owners can tap into this trend to maximize profits and beat rivals. If you can offer interactive features and the option to place orders or make bookings online, you may be a more appealing proposition than a competitor. Many of us would rather spend 20 seconds reserving a table at a restaurant online than wasting time finding a phone number, making a call and actually talking to somebody at the other end. Being mobile-friendly gives your clients more choice and flexibility.

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We live in a world where the majority of people spend a significant amount of time on the phone. If you own a business, adapting to the mobile world is likely to bring rewards. You can boost employee satisfaction and efficiency and improve customer relations and drive sales by going mobile.

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Stay Up to Date with SEO: The 4 Rules to Follow

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Search engine optimization helps you get your website noticed. Some people learn about it so they can manage SEO for their own site, while others need SEO knowledge to carry out their work. Whether you try to keep up with SEO for yourself or for your clients, staying up to date often feels like a never-ending task. Things can change rapidly and if you turn away for too long, you can come back to find that nothing is the same. Fortunately, in the online world, it’s not difficult to find plenty of information and opinion pieces. If there’s one problem, it’s wading through it all to find the valuable content. You can use a few methods to keep up with the latest SEO developments.

Join Communities

Online communities are an excellent way to engage with SEO because they allow for two-way conversations. You can just read about what other people have to say, or you could join in and make your own comments too. You can find online communities in a number of places, from Reddit to Quora, Growth Hackers, and Inbound. Of course, you don’t have to engage with only online communities. Although it gives you access to a wide range of opinions if you’re online, there are offline communities and events you might find interesting too. In larger cities and towns, you might find specific groups dedicated to SEO.

Seek Out the Experts

There are always voices of authority you can listen to when you want to seek out information on any subject. These people might be the first ones to hear about important news, or they could be the people offering insightful comments on best practice. When you’re looking for experts to follow, you might find Hubspot authors like Danny DeMichele who can offer expertise from running businesses involving SEO and digital marketing. Many industry experts have blogs you can follow, so you receive emails with their latest updates. You can look for them on social media and other platforms too, or even listen to them speak in person or on podcasts.

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Browse Content Platforms

There are various content platforms that are useful to browse if you’re looking for the latest on SEO. Medium is often used by entrepreneurs and others who want to share interesting opinions, stories and case studies with a wide and varied audience. There’s also Panda, which provides different layouts for organizing the content you want to see. These platforms can be useful to help you discover new things, perhaps showing you content you didn’t know you needed to read.

Be Social Online

Don’t forget the value of being active on social media too. Following the right people and contributing your own voice is a fantastic way to keep up with what’s happening in SEO in real-time. You can be right there when interesting conversations take place, either by watching and learning or by joining in. In addition to following the right people, including useful Twitter lists, knowing which hashtags are useful is helpful too.

Stay up to date on all the latest goings on in SEO by seeking out the voices of authority. They will help you cut through the noise and know what to pay attention to.

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Cutting Out The White Stuff: How Does A Paperless Office Benefit You?

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There are many articles out there about why you should go paperless. Everyone, from big business to small, is jumping on this bandwagon. So much, so that paper in the office is sure to be a thing of the past relatively soon.

The principal and, undeniably, most important argument for this is environmental. We live in an age where not caring about the planet isn’t an option. With global warming an ever-present threat, many of us are cutting down on plastic and installing solar panels in our homes. And, of course, cutting paper out of our offices. After all, we can’t produce paper without cutting down trees. And, given that trees are essential to a functioning planet, we could do with leaving them where they are.

But, you may be reluctant to jump on the no-paper bandwagon. There’s no shame in admitting that the environmental impacts aren’t enough to sway you. You certainly wouldn’t be alone. But, these aren’t the only benefits of a paperless office. In truth, doing away with the white stuff could make life much easier for you. Here’s how.

Taking the complication out of filing

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Filing cabinets are the bane of any office worker’s existence. You have to go through about ten drawers to find the piece of paper you’re after! And, just when you think you’ve found a system which works, you come up against more issues.  It’s a never-ending problem and one that you could do away with by going paperless. Imagine if you kept all your files on a computer. In one click, you could find anything you needed. By using informative file names, you could just do a quick search. How much time would that save you?

Remote access to information

Remote access is another benefit. By using a cloud service like those offered by many computer consulting services, you and your colleagues can access anything, anywhere.  Forget taking essential files out of the office, or having to wait until the next day. You can work from home with ease, and have access to anything you need. On top of which, colleagues on the road can pull up a file at the click of a button. All it takes is an internet connection. An ability like this could enhance your operations. And, with your competitors turning to the cloud, this could be essential for keeping ahead of the game.

No more cluttered storage cupboard

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Ah, the office storage cupboard. It’s messy no matter how often you try to clean it, and frankly, it’s wasted space. But, consider that everything within that storage space is geared towards a paper-filled office. Go paperless, and you can get rid of paper itself, the paperclips, staples, and so much more. Before you know it, you’ll have a free storage cupboard on your hands. New private office, anyone? Or, you could knock this into your central office space to free up some much-needed room. Either way, it’ll get better use than it ever did in the past.

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We Need To Talk About How Technology Makes It Easier To Build A Business

It’s no secret that technology is a key factor in the world of business as we know it. But, have you ever sat down and thought about how tech makes it easier for people to build a business from the ground up? I’ve identified three key things technology makes available for entrepreneurs, and how it makes their life easier.

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Selling Digital Products/Services

Something we take for granted is how technology has allowed digital products and services to come about. People now can set up an online business where they sell digital things such as software, apps, music, game downloads, etc. Or, they offer services that can be carried out online like improving a websites SEO or other marketing services. This makes it easier to build a business as you have way lower overhead costs. Your products/services exist in the online space, meaning you have no need to worry about stock storage costs, and so on. It’s also simply a case of building a website for many people. That’s all they need to do to offer their services, making it so easy to start a company from nothing.

Digital Training For Employees

When you think about starting a business, you consider how much it costs to hire employees. Part of their costs involves the training they must be put under. This is an ongoing cost as they may need to be re-trained in new skills, etc. As such, it puts a lot of people off starting a business as they don’t think they can afford to hire anyone thanks to the training costs. However, these days, technology has made a big difference thanks to eLearning. You can learn more about this elsewhere, all I want to do is touch upon how it affects business. For one, employees can train from home, and there’s no need for big training days. Secondly, it’s far cheaper because you have no need to pay training experts to come in and give guidance or pay to put your employees on courses. In essence, life is much easier for business owners with the reduced costs and ease of access.


Constant Analysis And Tracking

Of course, we have to consider all the technology out there that lets business owners track and analyse everything about their business. There’s financial software that shows you how much money you spend, how much comes in, what your profits are, where you’re losing money, etc. There’s marketing software that shows how successful your online adverts are, how much web traffic you get, where your traffic comes from, and so on. This allows people to fully understand the health of their business, and work on improving faults. As a consequence, you spend less money on things that don’t yield results and can clearly see what will benefit your company.

All three of these things make building a business far easier than it’s ever been. Largely, this is all thanks to how much cheaper it is to start businesses these days. Technology slashes costs, meaning there’s not as much financial stress to worry about.

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What Does Digital Really Mean?

Everyone is talking about going digital these days. Many new businesses make an effort to start off as digital companies, while more established businesses try to adjust their way of doing things to keep up. But with so many people talking about “digital” without really explaining it, you could be forgiven for not really understanding what it is. The word seems to be applied to everything and used as an adjective, noun and even a verb. If you want your business to be digital, you need to know what that really means and what you should be doing to get there.

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Defining Digital

Being a digital company can mean different things to different people. Some define it in terms of using lots of technology for a more modern business experience. Others emphasize how being digital allows them to connect with customers in a different way. The dictionary definition of “digital” says that it is, among other things, “involving or related to the use of computer technology”. Unfortunately, most people will tell you it’s not that simple. Digital in the world of business means not just using technology but looking at the way you operate your business to make tech and user-friendliness, as well as forward-thinking values, the default.

Digital Intersecting with Other Disciplines

Digital can exist as a concept on its own, but it’s often paired up with other words too. If you want your business to be digital, you’re likely to need digital creatives, digital advertising experts, and digital branding experts. You’ll find people who are simply digital experts on their own, who might also be able to handle a number of other disciplines too. But you often need to seek out people who specialize in certain areas of digital. People who know about digital advertising understand the best ways to advertise your business on a digital platform.

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Catering to Your Customers

One of the reasons people enthuse about digital so much is that it offers a way to be connected to customers like never before. As people begin to use technology and digital services more and more in their everyday lives, they expect businesses to be providing for them. Digital does more than create a single journey that works for the customer. It aims to be adapting all the time, based on customer input and how they experience and enjoy what they’re being offered. Digital businesses need to be prepared to listen to their customer at all times.

Everything in Real-time

Everything is fast-paced in the digital world. One other thing to pay attention to is that being digital involves automating as much as possible, and letting technology do most of the work. Everything should be able to happen in real-time, feedback should be instantaneous, and digital intelligence should help businesses to stay one step ahead at all times. Digital means being responsive and not making people wait for anything.

It can take a while to really understand what being digital means. Ultimately, you might have to arrive at your own definition if it’s something that interests you.

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The Problem With Electric Cars Is Dependability

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The chitter-chatter surrounding electric cars has somewhat slipped away recent months, which is partly to do with the new revolution on our horizon (#autonomous cars), partly to do with some big-name players entering this fold and partly to do with the fact people have gotten used to seeing them on the roads. That said, the concept of electric cars is still fairly new and the number of people feeling brave enough to make the transition is not as high as people would hope.

Why? Because of dependability.

If you want to attract buyers then you need to be able to deliver both dependability and reliability. You don’t want a car that can’t drive more than 150 miles and has frequent faults, make your car so unsafe you have bookmarked in your browser, costs a lot to repair and takes weeks to get back on the road. That’s not going to see people queue up on the sales floor.

With that in mind, we have pulled together a list of electric cars that are known – for better or worse – for their reliability.

The Worst:

  1. Believe it or not, the electric car that recorded the most driver faults was the Tesla Model S, with almost 40% of owners having to deal with a wide range of issues. Mmm hmm. It wasn’t like there was one recurring issue that people could expect and Tesla could fix, it was a split between things like bodywork problems, the interior trim, the electric motors, the door handles, the exterior lights and a few other tidbits. The good news on this front is that, of those who took part in the study, all of them had their issues dealt with under warranty. The bad news is, a lot of this 40% said their cars were off the road for a week or more.
  2. This entry saddened us a bit because we absolutely adore the Renault ZOE. It’s a great hatchback. Unfortunately, though, around 31% of ZOE owners saw their existence plagued by faults, namely with non-engine electrics. We’re talking heaters, air-con systems and even charging units. Much like with the Tesla issues, all the faults were repaired on Renault’s dime, while most of the cars in question were quietly eating up roads again in less than a week. However, there were some cases in which cars were described as “undriveable” for in excess of seven days.

The Best:

  1. If you had to pick just one company that had embraced the electric way of life more than any other it would have to be Nissan, and the jewel in their crown is the Leaf. Now we could go on all day about the ticks this car deserves, as this article proves but the one we need to sing about is its reliability. Less than 8% of owners found fault with theirs. Less than 8%. And as seems to be standard in this industry, they were all fixed for free and, best of all, none of them was stranded in some overcrowded garage for more than a week.

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Sweet Gadgets That Can Smarten Up Your Lifestyle

There are so many different things that we need in our lives; many of which are there more out of necessity than anything else. But, you can actually choose to pick out items that you need, that can actually make your life better too. From more convenient to more enjoyable, there’s a wealth of techie and smart accessories out there on the market that can really improve your lifestyle. So whether you find yourself stressed out with systems that aren’t really working for you, or you just want a more efficient setup, you’ve come to the right place. Because here are the gadgets that are going to smarten up your lifestyle.

Smart Home Hub

We’re going to kick off with something that will instantly change the way you live at home. It’s nothing all that new, or even groundbreaking, but a smart home hub will be a great addition to your lifestyle as it is now. In fact, it will just improve it. With a hub installed and the right accessories plugged in, you can control the heating by room, the lighting and sounds too – you can even close the curtains automatically. This is a great gadget to make your home more efficient and safe too – because the functions can be used to make you look like you’re in, and get the house ready for when you get home.

Countertop Chargers

No matter how new your phone is, or how little you use it, it’s highly likely that you run out of battery quite often. It’s just a fact of life. So, you’re going to want to make sure that you are able to charge it wherever you are around the house. And this is where a charging surface can come in. Because you’ll be able to charge your phone as it rests on the kitchen counter. Both cool and convenient, this will be a lot of fun to install.

Cutting Edge Diffusers

It’s easy to think about some of the bigger things that can spice up your life, but the smaller things can too. Because something like a cold air diffuser can completely change the atmosphere of your home. You’ll definitely notice that the aroma is in the air, and it can help you to kick back and relax a little more too.

Robot Vacuum

If you love your home to be clean and tidy a lot of the time, but you never really seem to have the time to keep it that way, you’re going to want to pick yourself up a robot vacuum. You can set these little beauties on a timer so that they can run around and pick up the dirt on a set route, then head on back to their dock and charge for the next time. Incredible, right?

Barista-Level Coffee Machine

And finally, if you’re a coffee lover, then going to want to think about getting yourself a state of the art coffee machine. Because filter pots can be great, but there’s nothing quite like knocking up a barista style coffee from the comfort of your own home.

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