Search engine optimisation or dental SEO is a digital marketing system that helps Google direct visitors to your website to convert into patients through your door. Dental SEO is very important for the success of your website and in turn the success of your business also. If you already have an existing website in place then you will have to ensure that it is optimised for Google.

To help you optimise your website you need to speak to a digital dental marketing team. They will be able to carry out a website audit to find out which strategies you already have in place and are working successfully for you and which strategies you can implement to help boost your success further. If you are yet to create a dental website for your dental practice, then you need to initiate this immediately. You can be sure that nearly all dental practices have a modern and attractive dental website and if you do not then it is more than likely that you are losing patients to the other dental practices in your area.

Digital marketing

Patient loyalty and word-of-mouth referrals are becoming non-existent. If your competitors are offering promotions and special treatment packages online then you can be sure if a patient is looking to address their dental needs they will be attracted to that website and you will have lost that patient. You need a website which helps you stand out from the crowd and encourages patients to address dental needs with you rather than the other dental practices

in the area. This means that you need a successful dental website but you also need good dental SEO so that patients are able to find your website easily or are directed to it first when looking to address their dental needs.

Different types of SEO

There are many different types of SEO and your digital dental marketing team will ensure that these strategies are implemented throughout your website helping you build a strong online presence. The three main categories of dental SEO are technical SEO which deals with the technical aspects of your website or behind-the-scenes. On page SEO and off page SEO are the other two categories of SEO which need to be addressed for the success of your website and to help you rank highly on the search results list. This includes the content on the actual website itself, improving and enhancing the website at all times and building relations with other websites and associating your name with those who are already highly popular helping you to gain further trust and credibility in the process.

By making sure that all three categories are maintained on a regular basis you will help Google crawl and index your pages more easily so that it can direct prospective patients to you more quickly and effectively. Speak to your digital dental marketing team today and learn about dental SEO and how it can help boost the success of your website and your dental practice.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

Over time, you will likely accumulate many items that you stop finding helpful or no longer want for one reason or another. This frequently happens as our lives change, and we find ourselves on different paths than we once were.

Image credit

Sadly,this can happen with jewelry. As your tastes change or your circumstances change, you may find that your older pieces are sitting languishing in your jewelry box, no longer loved or worn. This is a shame, especially for fine jewelry. But there are many options available to you should you find you need to redistribute your unwanted jewelry.

Sell It

You can visit a pawnbroker or second-hand jeweler to see how much you can make by selling your old jewelry. You won’t get what it is worth from places like this, but you can sell the items quickly and make some money when you sell diamonds for cash along with other gems, gold or silver too.

Alternatively, you can sell it directly and make more money yourself via online reselling websites such as eBay. It might take you longer to sell, and you cannot guarantee how much you will sell the item for, if at all, but it is still a viable selling option to consider.

Remount Stones

Getting gemstones or diamonds remounted into a new piece of jewelry may be an option if you have jewelry that you don’t wear, but that contains gemstones or diamonds that you want to keep. Resetting gems will give your precious stones a new lease on life while also providing you with a new piece at a low cost!

As a bonus, any scrap metal and stones that you sell will be deducted from the price of your new piece, resulting in a savings of money over purchasing a brand-new piece. You can use this technique to upgrade an existing jewelry item or transform an inherited piece into a modern work of art.

Gift To Family Members

If you have some jewelry heirlooms that you aren’t using, you might want to consider gifting them to family members who can also get some enjoyment from them. If you aren’t using them and don’t want to see them sold, you can ask who would like to keep these items and gifts accordingly. Of course, you would need to discuss any conditions you have, but this is a great option to remove them from your possession while still keeping them in the family.

Donate 

Donating your jewelry is essentially giving it away. While you are right not to want to do this with sentimental pieces or family heirlooms, less expensive items might be appreciatively received by charitable organizations. They can sell them to raise funds or to distribute them to families who might not be able to afford to purchase jewelry or even watches to assist with things such as job interviews, education, and more.

Giving your unwanted jewelry a new lease of life can help you find a new love for items or make some money from pieces you no longer want to own. Either way, it can be better than leaving them sitting unused, collecting dust in your closet.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

A morning at the dentist having root canal work, or a morning of interviews for new hires into your department? Tricky choice. Oh, and by the way it’s just been landed on you by HR, who are sure you’ll do a good job.

It’s now a common problem in fast growth companies who are hiring rapidly, as the central HR department tries to delegate the interviewing process down to the hiring managers. What does excellent look like? How do you ensure that you attract the candidates that will really add value to your organization, and that they accept your offer, and that they stay beyond 6 months? Conversely how do you avoid hiring potential troublemakers, or avoid legal action from a candidate with a grievance about the interview process, who claims discrimination? And how do you ensure consistency across multiple busy hiring managers?

It’s over 20 years since the phrase “war on talent” became commonplace after the McKinsey book of the same name. A 2017 study of over 600,000 individuals from business, research, politics and entertainment showed that high performers were 400% more productive than average ones. As a business, you want as many of those as possible.

So how should your organization ensure that you have an interviewing process that ticks all the boxes and gets you the very best candidates? Obviously you will need to have a competitive offer, but in addition you need to ensure that your interviewers;

• Understand your organization’s hiring process and their individual role within the process.
• Know how to prepare for an interview i.e. develop questions, review
CV’s and application letters.
• Understand how to conduct an interview which is legally compliant, that avoids bias and really gets the best out of the candidate.
• Know how to give good feedback and provide a consistent interview score.
• Understand the post-interview process and what happens next.

Interviewers need to strike the right balance between asking challenging questions which adequately assess the candidate’s skills, and with making the candidate feel that the organization is the right place for them to build a career. It’s partly a selling job; you want to highlight the “value added” of the organization, whereas candidates need to feel that your organization wants their talent, and that after joining they can make an impact and feel at home. Remember that the evaluation process is two-way, candidates are assessing you as much as you are assessing them.

In short, you need to ensure that your interviewers are trained to a high standard, and will be able to provide an interview that will leave the candidate feeling great about your organization, whether or not they receive an offer. Your training should ensure that interviewers can do the following.

Understand and explain your hiring process

Interviewers need to know how many stages are involved, the time frames and any pre-selection testing ie inbox exercises or Excel assessments. They need to show empathy with candidates, and be able to explain why the components are necessary, and how it all fits together.

Interview preparation

Candidates want to join an organization that cares about them and their development, and will be put off if your interviewers have failed to match up the role’s required skills and behaviors with those shown in the candidates CV and applications. This will also highlight areas for further exploration during the interview.

Well-conducted Interview

Interviewers should always start on time, introduce everyone and their role, explain that there will be taking some note-taking, tell candidates the duration of the interview, and avoid sitting directly opposite the candidate. Start with a general “settling“ question that a candidate will be able to answer easily, something that they will know, before launching directly into questions.

It should always be clear what you are looking for when asking a question. If it is obvious that a candidate is struggling to answer, then either rephrase it or give them a hint to try to guide them, or gently move on to another question.

Interviewers need to understand whether the type of question and how to score the response.

• Behavioral, where typically they will be looking for a strong example to illustrate from the candidate, using a framework such as STAR (Situation, Task, Action, Result) to score against.
• Strength-based, where assessment of body language and enthusiasm is used to establish natural innate strengths.
• Technical, where either specialist knowledge or literacy/numeracy/judgmental skills are tested.

Many managers have invisible or unconscious bias, and tend to prefer candidates with which they share common beliefs. This may lead to lack of diversity in recruitment, and all training courses for interviewers should include an element of unconscious bias training, so that least there is awareness and the opportunity to correct this.
Most countries expressly prohibit discrimination based on age, sex, religion, nationality, childcare requirements or medical conditions. These are defined as “protected” characteristics, and interviewers cannot directly ask these questions about these i.e. “Which country were you born in?”. Instead, questions must focus on the ability to carry out requirements of the role i.e. ”Is there anything that would prevent you from fulfilling the job requirements?”.
Training in unconscious bias and avoidance of discrimination should be mandatory for managers, both to improve inclusivity and diversity, but also to protect the organization from legal claims.

Interview Scoring and Feedback

Ideally there should be high consistency between different managers, when interviewing the same candidate; this is where scoring templates and model answers can really help. This helps both in selecting the right candidates, but also becomes the basis for informed and helpful feedback, as well as reducing the potential for discrimination claims.

What Happens next

All interviewers should be able to keep to the interview timing, so there is adequate time for wrapping up, questions from the candidate, and to explain what happens next, within what time frame. They should use the opportunity thank the candidate for attending, try to sum up the candidate’s strengths and how they would add value to the organization. This is still part of the sales pitch!

Much of the above will be second nature to experienced HR professionals, but for hiring managers, it is essential that they receive adequate training, and only conduct interviews when all are confident in their ability to deliver.

Contributed Post.
If you like what you’ve read here, please let others know of this post, blog, and site.
And thanks for reading! 🙂

How You Can Stay On Track While Working From Home

In the last year or so, many people and businesses have been forced to do their work from home, and for some people, that’s not been easy. Even if your work has been on hold for a while, you need to get back on track at some point, and that’s not always easy when you’re stuck inside the same four walls rather than your usual work environment. Luckily, with the tools available, a lot of businesses and job roles are still able to do their work, even if they would have previously needed to be face to face with their clients and colleagues to get things done before.

Source

Designate your workspace

If you want to still be able to get things done while you’re working from home, you need to make sure you still have a workspace that you can use. While your office might not be accessible anymore, you can set one up in your living space! Even if it’s a small part of your room, it can be easier to work if you have allowed yourself a set amount of space to allow you to be productive. Even if it’s just a desk with your laptop, having an area that lets you set apart your workspace from your home makes it a lot easier to get back into the working mindset without leaving the house!

Remove distractions

If you’re going to work effectively when you’re at home, you need to make sure the usual distractions that are in your living space, are out of reach when it comes time to work. Making sure your TV isn’t easily accessible, or your phone isn’t lying around when you’re trying to get things done. Being at home makes it much easier for you to be more relaxed and less strict with yourself – so making sure you don’t have these distractions around for you to turn to when you’re feeling bored is very important.

Make full use of the tools available

If you’re going to be able to do your work effectively, you’ll want to be making full use of the tools that are available. There are many tools for businesses to use to keep things on track, and even someone like a trainer can learn how to manage online clients for personal training. You don’t have to surrender your business and income while you’re in lockdown, and you can still work with your clients – limited as it may be.

Remember to keep it professional

Like mentioned before, being at home makes it far too easy to feel more relaxed, but it’s important that you’re able to discipline yourself. You still have to make sure you’re earning your income, and it’s best to make sure for the period of time that you’re working – you act as if you were at work in the first place. If you want to be able to stay productive, you should be sure to act professionally while you work.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

Now that you have decided to buy a new car and you have the budget for it, it is time to do a final thorough inspection before hitting the road. Being prepared and knowing what to look for in a new car will benefit you. So, use the following checklist to make sure that you have the real experience before making the final decision and driving away with your new car.

Pixabay – CCO Licence

Evaluate your budget

Before you enter that dealership searching for the latest car models and test-driving cars, you must determine your budget and how you will pay for your new vehicle. Do you have any saved money for the down payment? Go back to your recent bank account statements as well as your monthly bills to determine whether you can afford to buy the car, whether it is new or used.

While evaluating your budget, make sure to include other maintenance costs. Also, remember that some cars use premium fuel that will likely add to the general costs of maintenance. In simple words, make sure that you can afford to buy the car and maintain it well.

Determine your wants

Once you have determined how much your car will cost and if you will be able to afford it, it is now time to evaluate your needs. People have different wants, so if you are in your mid-twenties, your needs will broadly differ from an older person who has a family. So, create a list of your decisions regarding the car safety features, size, fuel consumption, and other options.

Having this list with you will help you determine the type of vehicle that will suit your needs. Also, consider listing everything else you want, which is not a must-have, like conveniences, technology, and add ons.

Research the best models and brands

Now that you have a list of what you need, you can go ahead and pick the specific brand of car that will suit your needs. You can compare online listings to find well-reviewed vehicles, safety ratings, and the average lifespan of the car you pick.

As much as it is vital to compare online listings, it is more advisable to seek the help of a professional, therefore, consider going to a local dealership or visit a Peugeot Dealer and pick your ranked choices for a test drive.

During the test drive, make sure that you pay close attention to the car’s comfort, handling, and acceleration. Also, you should check the following features in the vehicle before making a decision:

• Tyres
• Battery
• Exterior
• Body parts
• Doors
• Windows and the windshield

Consider the price

Do you have a vehicle that you can trade-in? If so, make sure that you know its value even before going to a dealership. If you feel that the dealer is not offering you the needed value for your car, don’t be afraid of walking away; go to another dealer. Additionally, you can choose to sell the car independently and use the money as part of the down payments instead of trading in the car.

Buying a new car is a thrilling process. However, it can be quite overwhelming since it needs you to be diligent all the way. You can save time and money by evaluating your budget knowing your needs, especially if you want to buy a family car, research the best models, and determine the cost.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

Pexels – CCO Licence

For everyone who owns a car, the time comes to say goodbye to the car that has been around for some time (and do you well) and replaces it with a new car. Whilst this is exciting, it can be expensive to replace your current car with a new one. 

If you are worried about whether or not you will be able to replace your car, then the good news is that we are here to help you try and save yourself money. 

We have put together four ways to save money when buying a new car. 

1. Watch out for extra costs 

Sometimes a great deal isn’t quite what it first appears to be. Attractive-looking deals may sway you, only for you to find that there are a variety of extra and hidden fees that you are charged later on. This is not only misleading, but it can also mean that you end up spending out more than you would have if you stayed away from that deal, which means that it is not always the right choice to make.  

2. Try and buy during the off-season 

Believe it or not, but cars have off-seasons for sales too. This is usually focused around the Christmas period, which means that if you want to get great deals, discounts and lower prices, then this is the time that you should look. You may not always see these great deals straight away, but you can definitely ask your local dealership to try and do something on the price for you at this time of year.  

Pexels – CCO Licence

3. Look for 0% APR deals 

From time to time, car dealerships want to try and encourage as many people as possible to buy new cars. When this happens, you will find a significant number of deals out there to choose from. You may even find, if you look hard enough, that you can secure a 0% APR deal on your car of choice,  whether it’s an MG or a Corsa which means that you don’t have to worry about paying interest as well as paying off your car.  

4. Think about what you can afford 

When it comes to buying a new car, one key thing is to make sure that you are aware of how much you can actually afford to spend out. That way, you won’t end up spending more than you can and out of pocket in the long run. Car payments can cost you a lot in the long run, which means that you need to carefully consider them before you sign up. You don’t want your new car to leave you without any money, or even worse, in financial difficulty in the future.  

As you can see, you can buy a new car and still try and keep the costs down as much as you can. Not only this, but just because you want to save yourself money, that doesn’t mean that you have to resign yourself to a lower quality car or not the one that you want to buy.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂

Private jets have been around for a long time but they are now more in demand than ever. Instead of just a way for celebrities and business people to travel, more and more private individuals are using them for stag and hen parties and family holidays. This thinking can only but increase with us all still surrounded by a pandemic that threatens never to go away and be something that we just must live with. That being said, private jets allow us to travel in smaller, safer groups.

Jettly continues to offer a private jet service and is a means to escape the chance of infection while travelling in luxury.

History of Private Jets

A Lear Jet flight was considered the first private jet flight in history. This took place in 1963. Bill Lear’s jet would take off from Wichita in Kansas on 7^th October of that year. It was a purpose-built private jet, as they still are. They are built with creating luxury for passengers in mind. They are intended to provide an experience worth paying extra for and to make travel fast, efficient, and more comfortable.

In 1966, the Gulfstream II would set standards because of its dominance in terms of large-cabin private flights.

It was in 1970 that the Boeing 747 made its first commercial flight and the private 747 VIP private jet would start to appear in our skies.

Before Private Jets

Before private jets, or any form of air travel, the transportation of people and goods between continents was only possible by sea. The channel tunnel between England and France would achieve this by car but was only completed in 1991 and opened on 6 May 1994. Travelling by sea in most cases takes days rather than hours to accomplish. There is no doubt that private jets have made a significant difference to businesses and the way that families go on holiday.

The Future

So, before private jets it was boats, but then we were not in a pandemic when air travel became possible. Now that we are, we need to find ways to distance ourselves from others. This is not possible in an air situation unless we are flying with fewer people. This is achievable by the private jets that have already been put into use but have now become more of a necessity than ever before.

With private jets, we can book for a select group of guests that we know. These can be friends, family, or business associates. It is a completely different scenario to mixing with passengers on a large commercial aircraft from all around the world. Private jets are a good way to stay relatively safe when travelling abroad. We have all heard the stories about how coronavirus has spread on cruise liners. Sadly, the cruise industry has been seriously affected by the pandemic but we must think of ourselves and how we can holiday more safely. The way to achieve this is to choose safer destinations and environments and pay extra for private jets. The private jet companies are more than happy to accommodate families going on holiday just as they have celebrities and those on business in the past.

In conclusion, we have had the option of a private flight for some time. Now, we must make more use of it and consider it for all our flying activities if we are to tackle coronavirus while keeping holidays alive. For at least the interim, we need to avoid large groups to narrow our odds of contracting the virus, whether or not we have had an injection. Variants are prevalent and injections can only achieve so much. Private jets can achieve the rest when it comes to travelling to destinations all over the world, albeit with some restrictions.

Contributed Post.

If you like what you’ve read here, please let others know of this post, blog, and site.

And thanks for reading!  🙂