Six Essential Investments You Must Make To Grow Your Business

It’s no secret that starting a business is tough. It’s so challenging, in fact, that more startups fail each year than live to be successful. While the reasons for these failures vary, more often than not, all they boil down to is lack of money. Cash is the fuel that keeps the world of business moving, which is why most entrepreneurs do all they can to cut costs. However, that doesn’t mean you shouldn’t ever spend money. Here are six investments that you must make to grow. 

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1. Marketing The Business

The most obvious way to grow your business is by using marketing. After all, regardless of how great your product is, no one will buy it unless they know it exists. When money gets tight, many business owners cut back on their marketing. The issue is, this usually only makes the problem worse. If you’re short of funds, there are plenty of low-cost marketing tactics that you could try. 

2. Hiring Skilled Employees

While most entrepreneurs launch their businesses alone, eventually, you will need the help of employees. Without a workforce to take the pressure off, most of the work simply won’t get done. When the time comes to hire your first employee, you must put effort and money into the hiring process. The last thing you want to do is pick the wrong hire and have to repeat it all. 

3. Upgrading The Office

Productively is hugely impacted by the environment within which you work. When your current premises start to feel cramped, you may need to move elsewhere. This is a long and complex task but can be made much easier with thorough planning. You will also need a van or ute hire to transport furniture and equipment. Make sure you delegate tasks to take some pressure off. 

4. Reducing Inventory Shrinkage

Any business handling physical stock has to deal with shrinkage. Although this is a common problem, it’s not one that you should ignore. There are many precautions you can take to reduce shrinkage, including using more efficient inventory management software and installing better security equipment. You should also train your staff to look for suspicious customer behavior. 

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5. Widening Your Knowledge

Learning to run a business isn’t something you can do overnight. You must keep investing time and money into widening your knowledge, or you’ll struggle to keep up with the competition. There are many different ways you can go about this, from reading magazines and books to attending talks and seminars. Some entrepreneurs even take business classes or degrees. 

6. Preparing For Emergencies

Owning a business is a huge risk. At any moment, something could go wrong, having costly and catastrophic results. This is why you need a business emergency fund. These savings mean that you won’t have to borrow money to cover any unexpected expenses. You should also invest in a comprehensive insurance policy that protects your company against many different threats. 

Businesses need money to survive, so spend yours wisely by following the advice above.

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Seven Ways To Craft A Killer Resume

Writing your resume can be one of the hardest parts of job hunting. Writing about yourself and showing off your professional achievements can be difficult, especially if you’re not naturally a writer. If you’re struggling with your resume, follow these tips to ease the struggle and craft a resume that will lock down that job interview and help you get the job. 

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  1. Tweak your resume for the sort of job you’re looking for. You don’t have to list every job you’ve had since you were 18. Your retail job from college probably isn’t relevant for the career you want now, so leave it off. Instead, showcase the jobs and skills that are the most relevant to the job you want. 
  2. Keep a master list of all your jobs in a document on your computer with your complete employment history. Add some bullet points of key achievements too. As you’re changing up your resume for each application, you can easily go to your master list and just copy and paste the relevant parts you need, rather than having to type them out every time. 
  3. Make your resume still makes sense when skim read. Hiring managers have a lot of resumes to read through. Use clear headings and bullet points to make sure a quick read can still get your key skills across clearly. Allow for recruitment software too. Some companies use software to search for keywords before a human sees your application, so make you use relevant key phrases to get through this stage. 
  4. Keep your resume compact. If you send across a huge document, the person in charge of hiring is unlikely to read it all. Cut the fluff out, and trim your resume down to a shorter length. Aim for about a page, and definitely no more than two pages if you’re struggling to get it to a single page. If you’re struggling to slim it down, read this guide to organise your resume in a more concise way. 
  5. If writing your resume yourself is proving to be too difficult a challenge, think about bringing in a professional. There are plenty of online services for resume writing, so you can hire an expert to write a top resume to show off your skills. 
  6. Keep formatting simple. Choose a simple font in a size that is easy to read and leave plenty of white space on the page. This makes your resume clearer and easier to look over. Separate out different section with headers, but keep the rest consistent and classic in style. 
  7. Be careful about adding too many extras to your resume. Some people advise adding extra details to stand out like infographics, but use these kind of things with a light hand. If you’re applying for a job with a more traditional company, leave off anything too flash. If you go for a job that requests the application in a particular format, make sure you follow their specifications and don’t get too wild trying to make your resume stand out.

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Critical Areas To Think About Before Launching Your Business

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It may seem like there are a million and one things to do when you are trying to start a business, and you’re partially right. However, you needn’t try to tackle every task simultaneously. There are, of course, some areas that are more critical to consider than others from the offset. With your concept in hand, it’s recommended that you take time initially to think about the structure of your business. Also, to take a look at your intellectual property rights. And last but not least, to labor over market research to ascertain whether there is a gap in the industry you are hoping to compete in.

Structure Of The Business 

Assessing the structure of your business may require help and guidance from a legal expert. Are you the fully-fledged CEO of your new company, or are there other business partners that have contributed to the business concept to? Also, what will be each of your roles in the company? A specific purpose for each person ensures you all have direction and maximize your individual strengths. Perhaps, if you are headstrong and want to take control of the majority of the business process, and your accomplice is happy for you to do that, they may prefer the role as a sleeping partner – someone has little to no input in the business decision making. Creating your business structure now shall avoid any issues in the future with management, essential decisions, and whether someone you are in business with wants to sell their part in the future.

Intellectual Property Rights

In every turn you take in business, back-up and protection should be at the top of your priority list. From business insurance to back-up servers for your data, to security measures for your company premises, protection of your company is a never-ending necessity. Initially, your protective efforts should be cast upon souring advice and guidance from ip consulting firms on the issue of intellectual property rights. This subject covers patents, trademarks, and copyrights. You want to establish whether your idea is original and if so, you want to protect it from being snapped up by another entrepreneur.

Gap In The Market

You can’t escape the necessity of research when you are starting a new business. In fact, it’s vital throughout the process of your business to continue to research to ensure your product or service adapts to the changing market. Initially, however, you want to gather enough information that indicates to you a gap in the market is present. Seeking an opportunity within the industry you are aiming to enter is essential, it’s a step you can’t afford to skip. It means your business has the potential to attract buyers, grow, and stand in good stead against its competitors. While searching for your gap, you shall want to research existing competitors, buying behavior within the market and your target market. 

The critical areas mentioned throughout this post are something all-new startups should consider. In doing so, they can prevent issues occurring during the business’s journey. For instance, stunting the company’s growth due to an unclear business structure. And perhaps lack of direction of who is responsible for what. Other issues include that concerning intellectual property, such as another competitor using your idea as their own.

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Benefits & Drawbacks of CBD Dabs: What You Need to Know

Originally posted on AUGUST 8, 2019 in CBD NEWSHOW TO TAKE CBD

cbd dab benefits drawbacks

Those unfamiliar with dabbing are likely to associate it with stereotypical stoner culture or a millennial dance move. But in this context, dabbing is a method to consume CBD that’s quickly gaining popularity in the mainstream cannabis industry. Read on to learn more about this practice that’s taking the CBD industry by storm, and find out if it’s the right delivery method for you.

How to Dab CBD

Dabbing is the practice of inhaling small quantities of concentrated vapors, typically cannabis products like hemp or marijuana, which can come in the form of wax. There are two methods for dabbing CBD extracts.

The most simple way to dab CBD oil is through a CBD dab pen, which functions a lot like a standard vape pen, but is designed to work with non-liquid substances. Simply place a small amount of CBD wax on the dab pen’s coils and it will heat up the substance to create a vapor that can be inhaled through a mouthpiece.

Another more complicated way to dab CBD is with a dab rig. This is a device typically made up of a water pipe, a dome, a blowtorch, and a dab tool. Use the handheld blowtorch to heat up the bowl, then use a dab tool to place a small amount of CBD extract inside the nail, vaporizing the substance. Finally, inhale the vapor and place the dome on top of the nail to prevent vapor from escaping.

What is a CBD Dab?

The most commonly used CBD dabs are treated so that they crystallize and solidify. These concentrated substances are derived from a process that extracts compounds like THC, CBD, and terpenes out of hemp oil. The resulting substances come in varying forms, the most common being wax, a sticky concentrate. Other similar CBD concentrates are budder, crumble, shatter, pull-and-snap, and honeycomb.

Beyond their texture and consistency, there aren’t many differences between these substances. Their texture is determined by how much moisture they hold, and how agitated they are during the extraction process. As their names suggest, “budder” is creamy and butter-like, while “crumble” has a crumbly texture. “Shatter” is transparent and glass-like, while “honeycomb” has a soft, honeycomb-like texture. “Pull-and-snap” extracts are taffy-like, and usually snap when stretched or bent.

Though most CBD oils cannot be used for dabbing, CBD dab oil is highly concentrated and designed specifically for dabbing. With a thick dark gold liquid, it’s also referred to as honey oil. Another dabbed substance is the CBD crystal, or isolate, which is a highly purified substance that is tasteless and odorless.

[Related Article: Full Spectrum, Broad Spectrum, Isolate, & PCR: Decoding the Difference]

What are the Benefits of Dabbing CBD Wax?

If you’re familiar with CBD products, you probably know that they’re a lot cleaner than smoked cannabis. Smoking cannabis produces resin and smoke. Extracts do away with most of these toxins while still delivering the benefits of cannabinoids. CBD dabs can be derived from hemp, the non-intoxicating and legal variety of cannabis, for those who do want the benefits of CBD without getting high.

CBD products are more commonly ingested orally or applied topically. It takes some time to feel the effect of edible CBD, as opposed to dabbing, where CBD wax vapor is able to quickly enter the bloodstream within 5 minutes. CBD dabbing is also considered a very bioavailable method, which means that much of the CBD content enters the bloodstream quickly.

According to research, only 13-19% of orally-consumed CBD makes it into the bloodstream. With dabs, they’re believed to significantly increase that absorption rate, meaning users need to consume more to get the same effect of CBD dabs. While that would explain the stronger effects experienced with dabbing, we haven’t found reliable studies to prove that fact yet.

[Related Article: What is the Bioavailability of CBD?]

Compared to vaping, dabbing is more effective as it uses a much more potent form of CBD. Vape oils are blended with several ingredients to create a liquid substance while dabbing uses pure CBD extract.

People who suffer from soreness, anxiousness, and trouble sleeping but have not felt much relief from vaping may have more success with dabbing. Many also prefer the flavor of dabbed CBD to vapes, as they’re quite flavorful. However, people who are new to dabbing should be prepared for stronger effects as compared to other CBD products.

While some dabs contain extremely high levels of THC, a pure CBD isolate extracted from industrial hemp only has trace levels of THC, up to 0.3%, if that. This means their consumption won’t lead to addiction or other intoxicating effects, making dabbing ideal for people who want relief and soothing benefits without getting high. If you’re buying from a dispensary, make sure to ask questions and for a lab test about the THC content so you know exactly what you’re purchasing.

What are the Drawbacks of CBD Dabbing?

Most of the dangers of dabbing revolve around extraction. Though the process is quite complicated, many amateurs try extracting their own dabs, which can lead to contaminated finished products and even explosions. Therefore, it’s best to leave the extracting to the professionals and always buy from a reputable company.

Apart from the extraction, CBD dabbing is quite safe, although it’s not as accessible as, say CBD edibles. Most of the health risks linked with dabbing are related to the excessive-high that some people get when dabbing marijuana. However, hemp-derived CBD has very little amounts of THC, so it doesn’t get you high, and side effects are quite mild, such as fatigue.

Some say that the effects of CBD dabbing don’t last as long as orally consumed CBD. While the effects of swallowing CBD can last up to seven hours, the effects of inhaling vapor typically only last two to three hours. Also, for many new users, working with a blowtorch may seem daunting. If conventional dab rigs are too intimidating or off-putting, using a dab pen or electric nails is a great workaround.

Because dabbing is a fairly new practice, there are many misconceptions around the practice, especially when a person is using a dabbing rig with a blowtorch. But CBD dabs derived from hemp containing less than .3% THC are legal in all 50 states. Still, CBD dabs can be hard to find in states where recreational marijuana isn’t legal.

How Much CBD Wax Should You Use?

Different CBD extracts have different potencies, so it’s always good to know how concentrated your CBD dab is. Generally, it’s recommended to start small and see how your body reacts. Most CBD dab users use 1-2 crumb-sized pieces per dose. Though it doesn’t look like much, note that these substances are very potent. Start with a very small serving, then add more if you feel like your body can take it.

Do take into account that alcohol-based extracts should never be smoked or dabbed, as they’re designed for oral consumption. Only dab extracts that are specifically intended for that purpose. 

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3 Things Cake Businesses Get Wrong

Launching a business cake is, for most people, like an extension on your home kitchen. If you enjoy spending time in your kitchen, baking is one of the most satisfying hobbies you can have. Ultimately, baking makes people happy – assuming your cakes are yummy, of course! Therefore, a lot of independent cake businesses start as a way of creating a little extra money on the side after a long week at the office. In time, the cake venture develops and forces business owners to move out of their home kitchen and buy or rent out their own professional premises, with a kitchen and a large area with tables and chairs for customers who prefer to consume their cake directly in the shop. 

However, cake shops are another type of customers, people who order their cake in advance to make sure it is ready for an event – from birthday parties to wedding receptions. Online browsers can turn into buyers – whether online or in the shop. They are your most profitable customers as a personalized order is likely to cost more than a standard slice bought in shop. However, too many cake businesses fail to meet their online browsing customers’ expectations. 

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Slow IT changes everything 

You can’t afford to have lousy technology. Your website, for instance, needs to load quickly. Customers don’t want to wait for your images to load. Therefore, it’s important to find the most suitable server solution for your site. Additionally, your customers are likely to share confidential data per email, such as sending photos and names for their cake order. Managed IT services can ensure that you get immediate access to their information without wasting time downloading images, for instance. Additionally, it also provides IT security, which keeps hackers at bay. 

You can’t personalize everything with fondant

Everybody wants a personal message on their cake. Whether you are dealing with birthday orders or special events, most people insist on injecting a little personality to their cake with a handwritten message or a small drawing. Could you draw a little Peppa Pig in the corner for my daughter, please? Could you write “Congratulations Sandy” in gothic font, please? For recurring requests, it’s a good idea to create a stencil using vinylcuttingmachineguide.com, which allows you to repeat the shape on every cake. Not only are you going to save a lot of time in the long run, but you can also make sure that you always deliver the best possible design for your clients. After all,  we’re all familiar with the cake wrecks website; you don’t want to end up there! 

Who says cakes have to be fattening?

Why should cakes always throw all your dieting efforts through the window? Cake shops need to find creative ways to create yummy and guilt-free recipes that will keep everybody happy. A simple strawberry cheesecake portion contains less than 150 calories, but it still puts a smile on your client’s face, if you can make it happen. 

Everybody loves cakes. But cake shops still have a few challenges to overcome before they can grow their businesses. From ensuring their IT is up-to-speed to designing guilt-free and healthy recipes, there is a lot to do before you can become the next cake boss in your community.

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“Nobody Can Stop You from Getting Better”

Originally posted by Josh Spector on Silvernest Sep 24, 2017 4:29:57 PM

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Sometimes we focus so much on getting great at something that we miss the opportunity we have to get better. But getting better is the first step to getting great, and the best way I’ve found to get better at anything is to follow this simple formula.

How To Get Better At One Thing In One Month

A formula that’s guaranteed to work.

“Nobody can stop you from getting better.” — Roseanne Barr

Sometimes we focus so much on getting great at something that we miss the opportunity we have to get better. But getting better is the first step to getting great, and the best way I’ve found to get better at anything is to follow this simple formula.

Step 1: Choose One Thing

We all want to get better at lots of things, but the first step to doing so is to focus on one.

Multitasking doesn’t accelerate improvement, it impedes it. Give yourself permission to deal with the other stuff you want to improve at a later date — your likelihood of success goes way up when you focus on one thing at a time.

Step 2: Clarify Your Motivation

Do you know why you want to get better at your one thing? The better you understand your motivation, the greater your chance of success. Clarifying your motivation before you begin also helps ensure you choose the right thing to focus on. (BTW: Need a little help getting motivated? Check out For The Interested.)

Step 3: Define “Better”

You can’t achieve a goal you haven’t clearly defined. “Better” is a tricky word. It can mean different things at different times. You need to define for yourself what it means in the context of your thing, so you can accurately measure whether you accomplish it. There’s no right or wrong definition of what better means, but if you don’t clearly define it, it’s impossible to ever achieve it. Consider what metrics or tangible evidence you can attach to it.

For example, what does it mean to be a “better” blogger? Does it mean you post more frequently? That more people share your posts? That your posts inspire more debate?

(BTW: Here’s how I approach writing better Medium posts.) It doesn’t matter what definition you choose, but in order to measure your progress you must choose one.

Step 4: Do Your Thing At Least Three Times A Week

We only get better at things when we do them regularly. You have to put in the work. Improvement comes from action, not intention. The more you do it, the better you’ll get. But in almost all cases you have no chance of getting better at anything in a month unless you commit to do it at least three times a week.

Step 5: Measure Your Results

Since you defined metrics around what it means to be “better” at your thing, you can now measure your progress as you go. It’s important to not only measure your results, but also to analyze them. The secret to getting better is found in what we learn from what we measure.

This varies widely depending on what your thing is, but your actions will result in a set of impacts you need to study. Learn from how people react to what you do, how you react to it, and figure out what works and what doesn’t.

Step 6: Develop A Hypothesis

As you measure the results of your activity and analyze them, use that knowledge to form a hypothesis about how you can improve. Improvement comes from making adjustments and those adjustments are inspired by a hypothesis based on the results of the work you’ve done to this point. It’s an iterative process — don’t feel pressured to know exactly how to improve your work. Remember, a hypothesis is just a theory. That’s why the next step is to…

Step 7: Test Your Hypothesis

There’s as much chance your hypothesis of how to get better is wrong as there is that it’s right. That’s fine. You’re in a testing phase and the valuable lessons you learn from being wrong help get you closer to being right. Don’t put too much pressure on your hypothesis to be right and don’t get discouraged if it’s wrong. Learn from it and use those findings to develop a new hypothesis to test again. Each step — in success and failure — gets you closer to your goal of becoming better. Even if it may not seem like it in the moment.

Step 8: Recognize That Better Isn’t Great

As you go through the month — doing, measuring, testing, and repeating — you may feel you’re not making progress, but it’s important not to get discouraged. Don’t confuse getting “better” with getting “great.” The way to get great is to keep getting better. And the way to get better is to do so one month at a time. You’re not going to get great at anything in a month — that’s not the way the world works.

But you 100% can get better at anything in a month. And if you follow these steps, you will.

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Things Your Business Can’t Afford To Skip

When you run a business from home, you are your own marketer, content creator, website maker, and so much more. And it is essential for you to learn as much about the foundations of your business as possible. There are weeks and sometimes months that the time and/or money is strapped. So you can make some smart decisions to help keep your bank balance healthy, and help you maximize your time too. 

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Expenses

They wrack up thick and fast, but if you aren’t tracking them correctly you’re going to be missing those tasty tax deductions for one, and for two you might get audited, and if it doesn’t add up you’ve got some trouble. 

It can be hard to keep all of the paper receipts, so start taking photos of each receipt that relates to your business, and add them all to a file. 

Coaching

To be better at business, in general, there are two paths you can opt for. One is coaching, the other is hands-on experience. There are so many coaches who specialize in small business or freelancers who are looking to expand and grow. They often have experience in your field too. The great thing is, you can find a lot of guidance and support for free online now. Or, you might have a B2B scheme in your area with offers of assistance. Spend some time looking around for free support tools. 

Uptime

You can’t afford to have lousy technology. You need as much uptime as you can muster. And sometimes this means you might need to call in the professionals, visit onlinecomputers.com for more. Managed IT services might just save your business. This one will save you time, time which can be put back into working on your business. 

Social Media

If you aren’t on social media already – that is your first mistake. If you are, and you aren’t leveraging that into more traffic and sales – that is a big mistake too. Take some time to sit down and work out your followers and reach on all of your platforms. Take a look at your analytics. Where is doing the best? What time does the most engagement or impressions happen? 

How are you going to compute those numbers into something actionable? First, take a look online for some guidance on how to put together a social media campaign. Remember to have your goal in mind – traffic? Sales? Social growth? Each one will require different actions from you. 

You can always hire someone to do those things for you, but it pays for you to learn to do them yourself too. If you have the knowledge, you can then build a campaign for someone else to carry out and report back on. 

Of course, there are more things like insurances, retirement plans, long term financial planning, and more and all will make a positive impact. But it is vital to tackle things in the personal development area, something that can free up time, and explore services that will ensure you never miss a beat in the fast-paced online world. 

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