It’s The Small Things You Do That Will Motivate Your Employees

 

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Your employees are not mindless drones, turning up to work each day to keep your company running like clockwork. They are not just the means to an end to build your companies profits. If you treat them as such, they are going to stop caring about what it is they do. They are going to stop caring about your business. And they are going to stop caring about you! In short, they are going to lose motivation, and possibly damage your business as a consequence, through shoddy work and idle gossip about your attitude towards them.

Therefore, you need to be a better boss. You need to care for them more. And by doing so, you will motivate them into being a better employee for you. Now, you could do this by offering a raise in their pay packet or taking them out for expensive meals using your business profits, but such grand gestures are not always needed. You see, it’s the small things you do that will motivate your employees.

It’s about….

Treating them as individuals, remembering their names, and recognising their achievements. It’s about smiling at them and saying hello when they pass you in the corridor. It’s about saying ‘well done’ when they have done something worthwhile. It’s about saying ‘thank you’ to show you are happy with their service to your company. And it’s about letting them know that you see them, not as an ID number, but as a human being who is worthy of praise and recognition.

Inspiring them through your example, passing down your knowledge to your coworkers through the ethos presented by Steve Trautman. It’s about rolling up your sleeves to let your staff know that you aren’t afraid of getting your hands dirty. It’s about showing respect and kindness in the way you respond to your employees and with others. It’s about doing anything that will convince your employees that you are a good and worthy boss, with the respect they gain for you giving them the impetus to be better people themselves, in all aspects of their lives.

Having a sense of fun in the workplace, finding ways make your employees enjoy their day, rather than see it as a 9 to 5 grind. It’s about making time for banter around the drinks fountain. It’s about sending your staff the occasional funny email. It’s about improving their break room to help them let off steam. And it’s about showing your staff that you’re not always Mr. Serious Business, as you have a human (and funny) side too.

Showing you care for them, on a day-to-day basis. It’s about having conversations with them that go beyond work duties. It’s about knowing areas in which they are struggling and trying to help them. It’s about listening to them when they come to you with a problem or a suggestion. It’s about having an holistic approach to your employee’s wellbeing. It’s about being a good and kindly boss who has a heart of compassion, and not a heart of stone.

It’s the small things you do that will motivate your employees, and we have given you a snapshot of what you could be doing today. Let us know if you have any further ideas, through your experience as an employer or an employee. Take care, and thanks for reading!

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Big Mistakes to Avoid When Running Corporate Events

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Corporate events are important occasions for both your clients and customers. That is why you need to do everything that you can to ensure that they run smoothly. You want everyone to come away talking about the occasion for the right reasons. And while it is important to focus on the things that you can do well, in many ways, it is just as important to think about the possible things which could go wrong. Here, we will be talking about a few of the most common.

Not Setting Goals

There is no point in hosting an event unless you have an idea of what you hope to achieve from it. For example, you may be trying to improve public perception of your business, introduce a new product to the market or simply makes some new contacts and widen your client base. Your goals should be both measurable and achievable. This way, you can sit down after the event to assess how well you have done and what could be improved next time.

Failing to Plan Well Enough

A business event needs to run like clockwork, and without proper planning, it is very unlikely that this is going to happen. So, you need to map out your event as best you can. Take a look at these 62 Projection Mapping Ideas by Industry for some inspiration. You should have a time plan for what you want to happen and when. And you also need to communicate well with all of your different partners including entertainment, caterers, venue etc.

Poor Budgeting

You need to have a clear budget in mind before you host your event. Otherwise, it is very easy for costs to start spiralling out of control. Good cost management is one of the best ways of ensuring that your budget stretches further. You need to conduct this task thoroughly so that you are not hit by hidden costs which you never accounted for properly.

Being Dull

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An event needs to be memorable to have maximum impact on your guests. And since your clients may attend a lot of corporate events, you need to offer them something a little different. But all of this needs to relate back to the central purpose which we discussed earlier on. So, if you are going to be launching a new product, you need to think of an innovative way that you are going to reveal it. If the purpose of your event is networking, you could think up some games for people to play which help to get them talking.

Choosing the Wrong Venue

The impression that you send from your even will largely come back to the venue that you choose for it. Make sure that it gives the right impression of your business, as well as being practically suitable to host an occasion like the one that you have planned.

Avoiding these five common mistakes will go a long way towards ensuring that you host the type of business event which lives long in the memory.  

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Don’t Let The Line Go Dead With This Advice

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“Hello, sir. I was just wondering… hello. Is there anyone there?”

All you can hear is the sound of a dead phone line and it’s because of a missed deadline. As soon as the business makes a promise and doesn’t deliver, the clients bounce quicker than you can blink. They aren’t prepared to put their reputation on the line; plus, there are dozens of businesses that will provide a similar service.

They can afford a mistake, but you can’t which is why you should never let your aim err. If you find this a difficult target to hit, then below are a handful of tips which will help.

Create Alerts

It sounds simple, and it is in the grand scheme of things. But, nothing is straightforward when the human ego is involved. Believe it or not, some bosses don’t create alerts or write things down because they trust their memory implicitly. It’s a source of pride, yet it costs them thousands in revenue when it fails. If this sounds familiar, take the ego out of the situation with a Google apps integration system. An experienced hand such as ClearFuze Networks will install the service and keep you up to date. Set them a couple of days in advance to keep your finger on the pulse.

Add Liability

People are productive when they know they will get blamed for a failure. Because no one wants to be the reason the company suffers, they’ll work extra hard. Yes, it’s a little exploitative yet it’s basic psychology anyone can use to their advantage. You can do this by including a tracker in the team’s everyday work, and Teamweek has five of the best. Not only does this tell everyone the time frames, but it shows them their job. So, if there is a break in the chain, you and the whole office can apportion blame. Leaders prefer the carrot but the stick works too.

Have A Contingency Plan

The truth is that things will happen and they will set you back but the clock will keep ticking. In these scenarios, it’s essential to have a plan B, C, D and E all the way through to Z to give yourself some breathing space. Then, you can limit the damage and still produce a quality product or service on time. There are lots of options, but the easiest one is not to promise the world. If you can complete a job in two days, say it takes three. The client will be impressed when you deliver early.

Define Definitions

A specific date isn’t a clear enough definition. You should also set out what you expect from your employees on a daily basis from an output perspective. By doing this, nothing will get lost in translation when there is an important deadline to hit. Put it in writing and post the document on the website so that they can refer back to it. Also, check in with them to make sure they’re not getting behind. Asking them to reply to an email is a simple yet effective to know they have read the T’s & C’s.

Can you use this advice to deal with one deadline at a time?

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Getting to Grips with Digital Advertising

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Traditionally, advertising has been relatively tangible, with companies investing money into marketing campaigns focused around billboards, posters, leaflets, and other similar advertising methods. However, we are now living in the digital age and increasing numbers of small businesses are focusing their ads where the majority of people’s attention is placed – online. So, in order to get the most out of your campaigns, it’s time to start considering digital advertising. Here are a couple of areas to familiarise yourself with!

Header Bidding

Now, relatively few people tend to have heard of header bidding, but it is something that any savvy small business owner should be aware of and understand. Header bidding (otherwise known as advance bidding or pre-bidding) is a method that ad publishers are making more revenue out of their ad inventory. It is a programmatic technique that allows ad publishers to offer their inventory out to multiple ad exchanges at once. People who want to use their ad space will then bid on it, with the individual or company who make the highest bid taking the ad space. As you can imagine, different ad spaces are worth different sums of cash. Ad spaces that will be seen by higher numbers of people (ads on high traffic websites or blogs, ads on popular Youtube videos, and ads on television) are going to come with a much higher price tag than ads that will be seen by more niche audiences. However, header bidding can see you grab a bargain. If others aren’t paying attention, you could get a decent bid in before the deadline and bag a prime spot for a low price. You just have to be vigilant! You can learn more about header bidding at https://www.mopub.com/2018/02/05/header-bidding-insights-sega.

Crafting a Presence on Social Media

Chances are that you are familiar with social media. Now, while we may automatically associate social media with the younger generations and think of it as a mere pastime, the truth is that nowadays social media is proving popular with older generations too. Just take a look at how many people are active on different platforms at any given time – most people you know will have a Facebook profile, an Instagram account, and a Twitter account. Well, in order to make profit, you should pay attention to the platforms that the masses are engaging with. Social media could provide you with significant exposure. It’s a place where you can showcase what you have to offer and make a name for yourself. What’s more? It’s free!

These are just two different aspects of digital advertising that you should focus on as a small business owner! It really is time to take to digital platforms in order to benefit your brand as much as possible.

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Pardon? How To Deal With Hearing Loss Without Becoming Anti-Social

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Losing your hearing can be a horrible thing at any age. You suddenly can’t listen to your favourite music anymore and you can struggle to hear what your friends and family are saying to you. It can be easy to become antisocial when you are hard of hearing, however this can be damaging to your friendships and relationships with people as a whole. Here are some ways to make sure that you don’t struggle with your social skills when you are hard of hearing.

Use technology

You can use lots of helpful technology such as a hearing aid to make sure you can still listen and join in with conversations with the people you love. You can use adjusting hearing aids to make sure that you can always stay part of the conversation and that you are never left out of anything.

Use visual aids

When you can’t hear as well as you would like to, you might need to start using visual cues to make deciphering what others are saying a little bit easier. Even if you don’t lose your hearing completely it can be helpful to learn sign language for watching your favourite TV programs, and you can learn how to read lips so that you always know what people are trying to talk to you about even if you can hear small fragments of it already. Visual cues can be a lifesaver for those who cannot hear every well so make sure that you take the time to learn some of them.

Network with similar people

If you are hard of hearing and you are struggling to cope with it all, you can actually help make a difference by networking with other people who are also hard of hearing. You will find that you make some great new friends by attending different events and meeting with other people who struggle with hearing and you will also likely be able to gain some tips and tricks to make your life easier in the future.

Stay online

If you struggle with your hearing it might be much easier for you to stay online and use things such as social media to stay in touch with you family and your friends. It can be a great tool to use because you can still talk to people without having to make phone calls and it will make it easier for you to stay in the loop with your family and things which are going on in other people’s lives.

It’s okay to be independent

If hearing loss makes you be more solitary and independent, there isn’t anything with that. The loss of your hearing might force you to be more independent as a person and this might actually make you feel so much more strong as a result. You don’t have to rely on the help of others, however you should at least make sure that you stay connected with your friends and your family for the best possible life.

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Decrypting The Emotional Arguments In Each Transaction

It doesn’t matter how often you’ve heard that business and emotions don’t mix. In truth, they do. Emotions are a crucial part of each business transaction for the excellent reason that you can’t buy without creating a trust bond. In the Chinese culture, for instance, there can be no business discussion with new partners or clients without first establishing a personal relationship between parties. For many who are not used to working with China-based companies, the approach appears like a waste of time, but ultimately there is a real need for buyers and sellers to understand how emotions affect a transaction. Indeed, the correlation between emotional engagement and finances is often used as a joke – don’t we all know the story of a shopaholic who responds to crisis with a trip down the shopping mall – but the better you understand the principles of emotional purchase, the better you can control financially unhealthy urges – or encourage them if you’re a seller.

Shopping frenzy  

The ‘OMG I need this so much right now’ shopping: All emotions, no financial sense

According to Ryan Howell, PhD at Psychology Today, emotional and compulsive shoppers shop in response to negative emotions, whether it’s stress, anger, low self-esteem or even anxiety. Ina society where the consumerist message conveys that shopping equals happiness, it’s easy for individuals to internalize the message in their everyday lives. As a result, feelings such as instant gratification, escapism and social competition dictate a lot of purchases. But more importantly, they can also create significant debts and financial stress, which can lead to further emotional shopping. The good news is that you can get a handle on emotional spending through budget strategy and digital detox.

Surprisingly, cars are the least emotionally involved purchase

We love cars. In fact, for a lot of people, the car is an extension of your personality. As a result, it’s natural to think that buying a car is an emotional decision. In reality, most buyers narrow down their research through finance-based criteria from price with Bob Ford inventory priced to sell to age – we all know that old vehicles have high maintenance needs. From the selection that matches their requirements, the last choice is often an emotional one, namely defining which car they prefer out of a carefully selected list of vehicles.

You buy a house with all your heart and all your brain

Buying a house is both a financial and emotional investment. It’s not only, for most homeowners, the place that ties them up to a mortgage, but it’s also the place where they can watch their family grow. In other words, if you’re selling your house, you need to understand how to address financial and emotional arguments best. For instance, a lot of buyers can pass on an otherwise fantastic property because they dislike the seller’s attitude. Similarly, bringing too many personal decor touches in display can discourage buyers to imagine what the house would be like if it were theirs. The secret is to manage the balance between a well-maintained property and a cozy but not overwhelming home feeling.

Home sweet home

In short, shopping is a rollercoaster of emotions. From stress relief to feeling at home, your emotions guide your decisions. But don’t let them get hold of your credit card!

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How You Should Communicate In A B2B Relationship

The main concern for any business is to keep a lock-on on the consumers. Public opinion, feeling and directional attitudes are something that continually change. It’s almost too much to keep up with at first because you’re trying to constantly read what the industry and customer moods are. But just as important as communicating with consumers is, so to must you be adept at conveying your message to other businesses. Companies that are especially in your industry will have a culture that is not beholden to any other. Certain semantics and industry jargon will need to be used in your email and phone calls as to get straight to a point. However, there are certain issues that small businesses run up against. Entrepreneurs that want to give off an image of them running a smooth ship should follow some standards of communication when it comes to B2B. These techniques will help you to look and sound more professional which in turn elevates your image and trustworthiness.

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The chain of importance

There’s a mixture of things that require communication with other businesses. Some of these issues will be important for the upper management, other things will be delegated to the lesser staff. For the sake of the things that are important such as contracts, deals, shipping orders and meetings you should have a chain of important. For example, if you’re communicating with a business about a potential partnership deal, any emails and phone calls will of course first be sent to your reception desk. The relevant senior staff that are involved in the final say about the deal, must be CC’d in the emails before you send them out so when the receptionist gets a reply, you’re already in the message. All that’s needed is it to be brought to your attention. The same thing with phone calls. If the receptionist gets a phone call from a business partner, it should be patched straight through to the department that it concerns. The manager should be sort after so that he or she can deal with it. If they cannot then it goes further up the chain of importance to you as the owner.

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Maintaining a consistent image

As an entrepreneur, it’s a daily battle to stand out from the crowd. You have happily taken on much larger businesses than yourself but that’s the thrill of it. But things change, business logos and addresses change. If you don’t update all of your staff on these changes they will inevitably confuse the businesses they communicate with on a daily business. Say you are talking with a distributor such as a supermarket in order to sell a cheese product. If you send two different emails with two different logos at the top, they may not reply or get lost in the confusion. That’s why maintaining a consistent image is crucial to maintaining good B2B relationships. Using something like https://www.templafy.com/brand-management-software/ allows you to update all your offices with the latest logos, company addresses and overall public image. Since everything you update is stored on their cloud system, the updated templates used for emails and formal letters are just a few clicks away.

A close working relationship with companies that are vital to your growth is just as important as the public persona with your customers. Without each other, you will be trying to do everything yourself. Make a good chain of importance communication line and keep your professional look consistent in all online contact.

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