Is Your Business Geared Up For The Mobile World?

Take a look around you. Whether you’re on a bus, you’re sat at home chilling out with your kids, or you’re out at a bar or a cafe, you’re likely to be greeted with the sight of people staring at a screen. It is estimated that approximately 6 billion people in the world have access to a mobile phone. If your company isn’t geared up life in the mobile world already, it’s time to embrace business on the move. Here are just some of the ways your business could benefit from going mobile.

Increased efficiency and productivity

With modern cell phones, it’s possible to do almost anything on the go. If you run a business, you can use mobile access to increase both efficiency and productivity. Gone are the days when you have to be chained to your desk from 9am until 5pm. If you’ve got members of your team moving throughout the building, attending meetings at different branches or closing deals in the field, you don’t have to lose out if they’re not at their computer. With effective DAS design and communication through instant messaging, email and SMS, your team can do its job regardless of location. Investing in modern software and developing apps can also enable you to be more flexible when it comes to working arrangements and ensure that your team has access to up to date information even when members of staff aren’t in the office.

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Round the clock sales

If you run a business, consider the impact of operating around the clock rather than during office hours. Whether you own a cafe, a restaurant, a beauty salon or a hotel, you can boost sales and create a more positive customer experience by providing mobile services. If you’ve got an app, for example, a customer can book a table, reserve a room or make an appointment within seconds regardless of the time of day or their location. Your ability to do business isn’t limited by the clock, and you don’t have to employ people to man phones. If you’ve got a website, make sure it is mobile-friendly and ensure you respond to questions, comments or queries swiftly.


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Catering for your customers

Did you know that the average person checks their phone screen more than 80 times per day? We are increasingly reliant on our phones and business owners can tap into this trend to maximize profits and beat rivals. If you can offer interactive features and the option to place orders or make bookings online, you may be a more appealing proposition than a competitor. Many of us would rather spend 20 seconds reserving a table at a restaurant online than wasting time finding a phone number, making a call and actually talking to somebody at the other end. Being mobile-friendly gives your clients more choice and flexibility.

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We live in a world where the majority of people spend a significant amount of time on the phone. If you own a business, adapting to the mobile world is likely to bring rewards. You can boost employee satisfaction and efficiency and improve customer relations and drive sales by going mobile.

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Untangling Those Crossed Communication Wires

Communication is something we could all work on. It’s essential to our relationships, and our overall levels of happiness. As soon as we’re old enough, we’re taught to share and talk things through. In fact, much of our school lives focus on communication.

And, that doesn’t change in the workplace. In fact, many companies rely on teamwork. As such, communication becomes even more crucial. And, as the boss, most of the responsibility here falls on you. If you can’t communicate efficiently, how can you expect your staff to? It’s crucial you set the right example to open communications from the off.

Of course, getting started with excellent communication is far from easy. Why else would so many of us struggle with it? To help you along, we’re going to look at the three main communicative aspects you should focus on.

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The literal

First should be literal communication. As in, how are you going to talk to staff? This may seem basic, but it’s essential. If you have a large office, walking from one side to the other isn’t practical. But, phone lines are expensive and can be unreliable. Not to mention that they’re open to breaches. Which isn’t what you want when communicating sensitive information. Instead, consider a VoIP PBX solution like those offered by This is a private connection which uses internet connections instead of phone lines. What’s more, you can use such solutions to communicate with staff remotely. You may also want to consider how you pass down jobs. You could either delegate tasks in a morning meeting or upload them to staff computers. Consider which would work best, and put a plan in place.

The disagreeable

It also falls to you to help staff communicate their way through disagreements. There are, inevitably, going to be a few along the way. But, proper communication can help everyone move forward and find a middle ground they can work with. If you notice staff disagreements, bring the perpetrators together. Get them to talk things out while you’re present. They’re likely to keep calm with the boss around. As such, they’ll be in the best position to find a solution to whatever it is they disagree about. Brainstorming sessions are always a fantastic option here. They give everyone a say and also help to develop the best ideas. And, you guessed it, they focus on communication.

The emotional

Bear in mind that you also have an emotional responsibility to your employees. If you notice someone isn’t themselves or seems to be struggling, it’s essential to address the matter. This can be difficult, so you may want to refer to guides like this one on, which can help you recognize and address problems. Make sure, too, that your staff know they can come to you with emotional issues. Leave your door open, and listen to what your team tell you, even if you don’t think it’s relevant to your business. These people are in your care, so care for them.

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Let’s Talk About The Needs Of Online Audiences…

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Most modern businesses now appreciate the importance of the digital marketplace. As such, winning over the online audience is arguably your biggest task. To do this, you must first understand what makes them tick.

Online audiences aren’t overly different from offline demographics. Still, there are several considerations that need to be made before building a marketing strategy. Otherwise, you’ll almost certainly fall into the abyss. Here’s what you must know to ensure that doesn’t happen.

Consumers Turn To Google | In most aspects, different audiences will have unique habits. When it comes to hunting a product or service, though, almost all consumers turn to search engines. Moreover, over 90% click links from the first page of results. As such, ranking highly either in your location or keywords relating to the business should be a top target. Get this right, and web traffic will soar. With more people landing on your site, the hopes of converting a sale look better than ever.

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Consumers Seek Clarity | Many online businesses make the mistake of displaying too much information in a complicated manner. Unless you’re working in an academic arena, audiences want content that is easy to digest. Videos are great, and experts at can handle those needs. Visual content is simpler, clearer, and open to a wider audience. Besides, it’s far easier to keep their attention to the end. This is especially crucial to remember when you target a global audience. Otherwise, the non-English natives will choose a more accommodating competitor.

Consumers Need Trust | Without trust, your business will struggle to gain converted sales even if the products offer great value. It’s vital that you understand the situations regarding potential hacks and security threats. Ultimately, prevention is the best form of protection, which is why it’s better to conduct your research now rather than later. On a separate note, if you intend to hire freelancers or contractors, it’s imperative that they can be trusted. After all, those people are representing your business.

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Consumers Judge Actions | If you thought that providing a good business service was enough, you were sorely mistaken. Online audiences care about a whole host of factors. Upgrading your customer care game should be considered essential. You can find out about virtual assistants at while adding FAQs and a fair returns policy will help. Combine this with an active support of charities and economical business activities, and the rewards will soon come. Ignore those elements, and some clients will look for alternative solutions.

Consumers Love Interaction | Most people use the internet, particularly social media, on a daily basis. However, most of them dedicate the bulk of their time to a very select number of companies. If you can become one of them, your business will always be fresh in their minds. Participating in the conversation is the ideal way to show personality, and it provides insight into their demands too. As long as you live to serve their needs, there’s no reason that they’ll ever take their custom elsewhere. With a loyal following behind you, the whole venture looks brighter than ever.

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Stepping Up Your Sales Patter: Techniques To Get The Tills Ringing

When you run a business, there is one simple goal: to make money by selling products or services. Whatever type of company you run, the ultimate aim is to generate as much profit as possible. If you aren’t making money, the business won’t be sustainable, even if you’ve got a loyal client base or you’re attracting rave reviews online. To maximize your margins, it’s always beneficial to keep costs low, but you should also be focused on driving sales. The more money you bring in, the higher the chance of getting into the black. If your sales have stalled or your main aim for the year ahead is to get the tills ringing, here are some techniques to try.

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A website that wows

A growing number of people search for services and products online. Google alone processes more than 40,000 searches per second. With the online market expanding by the day, it has never been more important to get your website right. Your site has the power to be an incredibly effective marketing tool, provided that it looks the part and it delivers everything the client is looking for. If you use a website to sell products, for example, the merchandise you sell should look fantastic on the screen, but the site should also be easy to use. If you have to jump through hoops to add something to your cart and complete the sale, there are customers that are bound to lose interest and go elsewhere. You need to design a website that enables the customer to choose what they want and buy it within seconds. If your site is dated or dull, now is the time to spruce it up, make the content engaging and ensure that it provides a positive, enjoyable experience for potential clients. Make sure the site is relevant to your brand and focus on the visual appeal. A basic template that is stuffed full of text isn’t going to set the world alight. Use video clips, images and short, interesting descriptions to give customers information and encourage them to buy. If you don’t know where to begin, it’s worth having a look around, seeing what your competitors are doing and getting advice from web design experts.

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Phone sales

Although many companies are turning their attention to online marketing techniques, sales calls can still be an effective means of conjuring up business. If you have a sales team, it’s important to consider the way you make calls carefully. Not everybody is keen to chat on the phone, and for some clients, telephone calls can be an inconvenience. Choose the right time to make a call, avoid aggressive sales patter and ensure that every call provides the customer with useful information, which demonstrates what the company is all about and how it could benefit them. It’s incredibly beneficial to provide training if you’re taking on new recruits who have limited experience. Making calls can be daunting, and you want to ensure that everyone you employ has the ability and the confidence to showcase your business in the best light. Work on introducing yourself and the company, make the purpose of the call clear and try and arrange an alternative time to talk if that moment isn’t appropriate for the client. If you make a lot of calls, particularly to other countries, it’s worth looking into hosted VoIP services. This is a means of making calls via an Internet connection, which will save you a huge amount of money. When you are ringing customers, never underestimate the importance of courtesy, and make sure you have the answers to commonly asked questions. If a client isn’t sure what you’re offering and how your business differs to others, you’ll find it much harder to close a deal.

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Social media

Did you know that Facebook alone has more than 3 billion users? Many of us use social media to catch up with friends and family, but it can also be a lucrative marketing platform for businesses. When you use sites like Facebook or apps like Instagram, you may have noticed sponsored posts or been asked to like or share pages or posts. As a business, you can tap this into the growing social media market by using your profile to market your company or by buying advertising space. If you’re selling a clothing range, for example, sites like Instagram are brilliant because they’re focused on images and you can connect the picture directly to the page on your website where the client can buy the items in front of them on their screen. If you’ve got a bar, and you’re planning an event, Facebook is an excellent place to invite people, give them information about buying tickets and drum up some interest. Use analytics to determine which platforms are most suitable for your target market and set up some profiles. Once you’ve got a page, which contains basic information about the business, what you do and how people can get in touch, share it and ask the people who follow you to do the same. Offering incentives, for example, entry into a competition or access to a flash sale, can help to boost the number of shares.

It’s really beneficial to be interactive on social media, so set up a live chat feature and make sure you respond to questions or queries. If you’ve got the app on your phone, you can ensure that you’re connected, no matter where you are. If you sell products or you accept bookings on your website, it’s essential to ensure that your accounts are connected to your website. This makes it really easy for a customer to check out your page and then follow up on a query or find out more. If you’ve got a restaurant, for example, and a client likes the look of a photo of today’s special, they can click on the link to your website, look at your menu and reserve a table in seconds.

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If you’re on a mission to get the cash registers ringing in 2018, it may be time to reconsider or revive your marketing and sales techniques.

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Novel Ways To Make A Good First Impression

Whether it is for a job interview, to meet someone on a date, or anything in between, making a good first impression is hugely important. It is something that a lot of people struggle with, but the truth is that it is relatively easy to do. As long as you are aware of some of the basic things that people might pay attention to when they meet you, you can ensure that their first impression of you is a good one. Form that day onwards, you will then have a much better relationship with that person, whether it is professional or a private one. Let’s look at some of the novel ways you can make a good first impression.

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Arrive In Style

If it is going to be a situation where there is a possibility they will see you arrive, then you will benefit greatly from being sure to arrive in style. However you will be arriving, make sure that you have thought about it beforehand so you can put some real effort into it. If you are driving, you should make sure that you have recently washed your vehicle with a popular car shampoo, and perhaps even waxed it too. You would be amazed at how paying attention to these details can make a huge difference. If you are walking, then it is a good idea to make sure you are doing so with confidence – which takes us to the next point.

Show Confidence

The most important thing of all is that you display a good deal of confidence as you enter the situation. As long as you do that, you will find that you immediately make a good impression. If you are someone who routinely struggles with feeling confident, then you might want to look into some of the things you can do to improve that. As it happens, it’s relatively straightforward, even if it is also something of a learning curve. The simple acts of standing up straight and looking people in the eye will make a huge difference. Elsewhere in your life, the more that you actively approach and tackle your fears head-on, the more likely it is that you will feel confident going into new situations, so that is worth remembering too.

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Be Friendly & Personable

No matter the situation or what you need to get from it, being friendly and approachable is going to be a huge step forward in giving a great first impression. Use their name (to show you are really listening) and ask them questions about themselves. Show real interest, and you will find that people relax around you and enjoy your company all the more. The friendlier you are, the more people will want to spend time with you. If at first you find it difficult to maintain the energy for this kind of approach, try to take it in small steps. This will eventually lead you to being a much more confident interpersonal talker.

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The Trouble With Big Data

Big data is all the rage these days, and it’s certainly something that appears as if it will drive the businesses of tomorrow.

However, it’s also an area of business that is very much in its infancy, and as with any other young technology, it can often be a source of frustration and problems. But what are these issues, and how can they impact your business?

Given that the vast majority of companies these days use web technology to reach and engage with customers, it’s vital that you understand the potential pitfalls of collecting – and using – data. Let’s take a closer look at everything you need to know.


First and foremost, it is essential for your business to look after your customer’s personal details and any other business-sensitive information you hold on a database.

Hacking, malware, and data theft is an all-too-common problem, and although you only hear about the big companies suffering from data breaches on the news, the reality is that small businesses suffer most. It is vital that whether you use a cloud-based online database service or invest in creating your own, security is at the forefront of your mind. Don’t forget, even in a small company, the information held by your database could be available to a lot of different people.

Employees, suppliers, and even customers could have some kind of access, and a clever hacker could – in many cases – find an entry point in any part of the chain.


On the face of things, the data you collect about your customers can inform you of how to speak and communicate with them. However, the reality of big data is that it just isn’t that simple.

Data only tells you a part of the story, and every metric you see is quantitative rather than qualitative. Ultimately, you have no idea why a particular customer liked a particular ad, or clicked on a particular call to action, only that they did. And it is easy to draw false conclusions about any item of data you have.

The simple truth is that the average business owner just doesn’t know how to sift through the sheer volume of data they are presented with, and it is all too easy to become overwhelmed. The result of that could be sending the wrong messages to the wrong people, and even making poor business decisions based on misreading the information.


Continuing on from the previous point, one of the biggest issues with big data is down to the people that use it. As we looked at above, it’s easy to misinterpret data sets dues to our own preconceived ideas. And you can pretty much prove any point you like when there is so much data on the table, regardless of whether it is true or not.

Also, the people accessing the data can be an issue, and you have a choice of two different options, both of which can cause their own problems. First of all, you could take on everything in-house, which means hiring more people and putting others through expensive training courses.

Secondly, it involves outsourcing to a third-party, meaning you have to hand over your sensitive information to people you don’t know. If you go down this route, it’s essential that you choose a reputable, experienced, and open company that you trust implicitly.

Are you a big data lover or hater? Let us know in the comments!

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How To Make Your Business More Accessible

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When you own a business, it’s incredibly important that you’re able to keep it available to use for everyone; this involves making sure that people can reach you any time and that it is easy to reach you! But what can you do to achieve this? It’s difficult to know what your options are, so read on to find out what you can do about it!


Having Social Media Accounts


Websites like Facebook have fast become incredibly popular over the past few years, and it’s a brilliant platform for you to be taking advantage of! A lot of people use social media, there is an estimated 3 billion accounts that are being used at the moment and you should be using this to your advantage. You should be creating accounts on every social media that you can in order to make your company more accessible. People are going to be more likely to message a social media account than make a phone call about an inquiry as it’s easier meaning you can get more business.


Customer Answering Service


We can’t always pick up the phone, whether it’s in our personal lives or our business ones,  sometimes we just don’t have the time to speak to people. So, we have to do something about this because every missed phone call means that we’re missing out on business. Hiring an off site customer service call center means that the phone is always going to be answered by the people that you are hiring, they can help the customer as best as they can and often leave messages on to you, meaning that you don’t miss out on any business! This also opens up to people who are calling from different time zones; if you’re able to effectively communicate to people that live in different countries then you’ve just opened yourself up to a whole new market meaning you can become much more successful as your audience will be wider!


Advertise Your Details


This is of paramount importance for anything you own, especially when you’re advertising! Your details are obviously how people are able to get into contact with you, without them people would have to blindly trawl through the internet for your business which they will quite quickly give up on. When you’re advertising, and even on your website, make sure to put your details on the advert somewhere; this means that people can directly get into contact with you instead of having to search around for you so you can get more business in!


All of these things are great for keeping your business connected! You’ll have a call answering service for when you just can’t pick up the phone so you don’t miss out on anything, you’ll have social media accounts that are manned and ready to answer any questions that potential customers might have and your details will be advertised on everything you put out to the world to ensure everyone can get in touch with you! Putting yourself out there is essential to getting investors on board, but what else can you do to attract them? Well, read this and you’ll learn how!

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