Decrypting The Emotional Arguments In Each Transaction

It doesn’t matter how often you’ve heard that business and emotions don’t mix. In truth, they do. Emotions are a crucial part of each business transaction for the excellent reason that you can’t buy without creating a trust bond. In the Chinese culture, for instance, there can be no business discussion with new partners or clients without first establishing a personal relationship between parties. For many who are not used to working with China-based companies, the approach appears like a waste of time, but ultimately there is a real need for buyers and sellers to understand how emotions affect a transaction. Indeed, the correlation between emotional engagement and finances is often used as a joke – don’t we all know the story of a shopaholic who responds to crisis with a trip down the shopping mall – but the better you understand the principles of emotional purchase, the better you can control financially unhealthy urges – or encourage them if you’re a seller.

Shopping frenzy  

The ‘OMG I need this so much right now’ shopping: All emotions, no financial sense

According to Ryan Howell, PhD at Psychology Today, emotional and compulsive shoppers shop in response to negative emotions, whether it’s stress, anger, low self-esteem or even anxiety. Ina society where the consumerist message conveys that shopping equals happiness, it’s easy for individuals to internalize the message in their everyday lives. As a result, feelings such as instant gratification, escapism and social competition dictate a lot of purchases. But more importantly, they can also create significant debts and financial stress, which can lead to further emotional shopping. The good news is that you can get a handle on emotional spending through budget strategy and digital detox.

Surprisingly, cars are the least emotionally involved purchase

We love cars. In fact, for a lot of people, the car is an extension of your personality. As a result, it’s natural to think that buying a car is an emotional decision. In reality, most buyers narrow down their research through finance-based criteria from price with Bob Ford inventory priced to sell to age – we all know that old vehicles have high maintenance needs. From the selection that matches their requirements, the last choice is often an emotional one, namely defining which car they prefer out of a carefully selected list of vehicles.

You buy a house with all your heart and all your brain

Buying a house is both a financial and emotional investment. It’s not only, for most homeowners, the place that ties them up to a mortgage, but it’s also the place where they can watch their family grow. In other words, if you’re selling your house, you need to understand how to address financial and emotional arguments best. For instance, a lot of buyers can pass on an otherwise fantastic property because they dislike the seller’s attitude. Similarly, bringing too many personal decor touches in display can discourage buyers to imagine what the house would be like if it were theirs. The secret is to manage the balance between a well-maintained property and a cozy but not overwhelming home feeling.

Home sweet home

In short, shopping is a rollercoaster of emotions. From stress relief to feeling at home, your emotions guide your decisions. But don’t let them get hold of your credit card!

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How You Should Communicate In A B2B Relationship

The main concern for any business is to keep a lock-on on the consumers. Public opinion, feeling and directional attitudes are something that continually change. It’s almost too much to keep up with at first because you’re trying to constantly read what the industry and customer moods are. But just as important as communicating with consumers is, so to must you be adept at conveying your message to other businesses. Companies that are especially in your industry will have a culture that is not beholden to any other. Certain semantics and industry jargon will need to be used in your email and phone calls as to get straight to a point. However, there are certain issues that small businesses run up against. Entrepreneurs that want to give off an image of them running a smooth ship should follow some standards of communication when it comes to B2B. These techniques will help you to look and sound more professional which in turn elevates your image and trustworthiness.

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The chain of importance

There’s a mixture of things that require communication with other businesses. Some of these issues will be important for the upper management, other things will be delegated to the lesser staff. For the sake of the things that are important such as contracts, deals, shipping orders and meetings you should have a chain of important. For example, if you’re communicating with a business about a potential partnership deal, any emails and phone calls will of course first be sent to your reception desk. The relevant senior staff that are involved in the final say about the deal, must be CC’d in the emails before you send them out so when the receptionist gets a reply, you’re already in the message. All that’s needed is it to be brought to your attention. The same thing with phone calls. If the receptionist gets a phone call from a business partner, it should be patched straight through to the department that it concerns. The manager should be sort after so that he or she can deal with it. If they cannot then it goes further up the chain of importance to you as the owner.

Photo credit home thods

Maintaining a consistent image

As an entrepreneur, it’s a daily battle to stand out from the crowd. You have happily taken on much larger businesses than yourself but that’s the thrill of it. But things change, business logos and addresses change. If you don’t update all of your staff on these changes they will inevitably confuse the businesses they communicate with on a daily business. Say you are talking with a distributor such as a supermarket in order to sell a cheese product. If you send two different emails with two different logos at the top, they may not reply or get lost in the confusion. That’s why maintaining a consistent image is crucial to maintaining good B2B relationships. Using something like https://www.templafy.com/brand-management-software/ allows you to update all your offices with the latest logos, company addresses and overall public image. Since everything you update is stored on their cloud system, the updated templates used for emails and formal letters are just a few clicks away.

A close working relationship with companies that are vital to your growth is just as important as the public persona with your customers. Without each other, you will be trying to do everything yourself. Make a good chain of importance communication line and keep your professional look consistent in all online contact.

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Things You Should Never Say to a Deaf Person

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Communicating with someone who has hearing loss can be difficult. The key is to speak clearly so that the individual can lip-read you. While it may be tempting to shout, this rarely makes a difference; it is all about being clear and talking at a slightly slower pace so that it is easy for the other person to follow your lips if they cannot actually hear you. Aside from this, you will obviously want to make sure that you do not offend the person with hearing difficulties. Of course, you would never intend to hurt their feelings, but it can be hard to put yourself in someone else’s shoes. With that in mind, read on to discover some of the things that you should never say to a deaf person or someone with any hearing problems…

Don’t speak to them like they are unintelligent – We have all been there. You are conversing with someone who comes from another country, and you start talking to him or her like they are from Mars, or like he or she is a young child that has only started to speak. People often have a tendency to do this when they are speaking to someone with hearing problems too. Yes, it is a good idea to speak slightly slower so that you make it easier for the other person to lip-read you. However, try to avoid speaking to them like they are stupid. You probably don’t realise you are doing it, but there is a difference between talking slow and dumbing things down.

What’s your friend’s name? – Talking about someone with hearing loss in front of him or her is incredibly rude. Just because they may not be able to hear you does not mean that they won’t feel uncomfortable, even if what you are saying is completely innocent and harmless. Rather than asking someone else about his or her friend, ask the person. If you then struggle to converse with one and other, you can always ask the interpreter, but make sure you try first.

HI, HOW ARE YOU TODAY? – Okay, so you can actually ask that question, but the point is that you shouldn’t shout! You do realise that speaking louder does not make a difference! For most people with hearing problems, it’s not the volume that is the issue. Speak clear and pronounce your words properly, and this will make a much bigger difference.

Never mind, I will tell you later – Don’t give up. Yes, it can be frustrating for both of you, but giving up on the conversation is the worst thing you can do. The other person will really appreciate it if you keep going and tell them what you were going to say.

Have you tried a hearing aid? – Yes, you are trying to be helpful. But if a hearing aid was going to make a difference, don’t you think your friend or loved one would have tried this already? It may be that the person already has a hearing aid, and so you decide to question whether it is working effectively. Again, this is something you should not do. You can learn more about hearing aids and their effectiveness here. While hearing aids can be extremely beneficial for some people, for others they aren’t helpful at all, and then for some people they can help in certain situations but not all. It all depends on the degree of hearing loss, the environment, and a number of other issues. Think about it; if you had a disability or an illness of any sort, and someone asked you an obvious question that implied you hadn’t made any effort to help yourself, you would be pretty irritated, right?

Turn your hearing aid up – This goes back to the volume thing; making something louder is not a cure for hearing loss. Not only this, but this impatient attitude can make a deaf person feel incredibly uncomfortable.

So there you have it: some of the things that you should never say to someone with hearing problems. Don’t worry if you have said any of the above phrases or sentences before, or even if you accidentally say them in the future. After all, this is a learning curve for you as well as the person who has hearing problems. Simply apologise and move forward. And, never give up on a conversation! Don’t assume that the other person is frustrated because they cannot understand you, and so it would be better for you to give up altogether. In fact, this is likely to cause more upset, as the person will be disappointed that you cannot communicate with one and other.

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What Changing Your Image Could Do For Your Business

If you’ve been in business for a while and you’ve noticed a plateau, a few things could be at play. If you’ve been thinking about this for a while and how you can improve, it could be time to change your image. These pointers will give you a few things to think about if you feel like this could be a good step for you to take:

Conducting An Audit

Take a look at your current branding and try to see things through your customer’s eyes. You want to take a close look at your logos, web design, marketing campaigns, and even the colors that your brand is using. Colors can have a psychological effect on your customers, so changing those could make a big difference to your success. Check out your competitors side by side and analyze what they’re doing too. You need to have a picture of exactly where you stand in the market at present.

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Take Your Business Mobile

Taking your business mobile is key if you haven’t already. A mobile website will appeal to those who prefer to use their phones for browsing. You can quite literally take your business mobile, too, with wraps for cars and trucks to advertise your services wherever you go.

Changing Your Company Name

Your company name is a huge part of your identity, so deciding to change it can be pretty monumental. Your company name tells people a lot about the kind of business you’re conducting, and it can also reflect a focus change or change in the market if you do decide to change it. If you know your business needs to take a new direction, then changing your business name could be a good idea. Just don’t take this decision lightly, as you will need to rebrand and overhaul pretty much everything to do with your business.

Listen To What Your Customers Want

Through the business makeover process, you should make sure you pay attention to things like customer feedback and analytics. Do this before you make a single change to your business. Keywords will help you to figure out what people are really looking for when they find your site.

Get Involved In The Community

As well as the efforts you make online, it could be a good idea to do face to face marketing too. Getting involved in local events could be a wonderful way to do this when you start to rebrand your business. How about sponsoring a local charity or football team? You want your business to make an impression!

Be Consistent In All You Do

As you want to grow your business, you need to make sure you’re consistent in your efforts. You can’t alienate your existing customers by treating them too differently to new customers.

Be Willing To Make A Drastic Change

If you want to start all over again with a new customer base, you’re going to need to change absolutely everything. Perhaps you’ve gone too far in the wrong direction, or your business just isn’t as viable as you thought it was.

Changing your image could help your business to appeal more to a younger generation, or a totally new market. It could help you to build a better reputation and a sturdier customer base. Make a change now!

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Making Your Business Feel More Like Home

Making a business feel more like home is sometimes the exact opposite of what we want to do. We go to the office or the lobby or the shop floor to work, and then when we get home again we have the ability to relax in our own space. And it works for most of us! However, when you’re an entrepreneur, and you’ve got your own company on the tab to look after, you’ve got to make sure you want to spend as much time in it as you do your own living room.

When we’re at home, we’re comfortable, and the same should go for our business as well. You see, when we’re comfortable, we make better decisions and do a lot more for ourselves when it comes to succeeding, and that’s important for staying at the top of your game when you’re working for your own company. You need advantages here there and everywhere, and it’s hard to gain such an edge when you’re a small time business in an otherwise big business world. So without further ado, let’s get into some of the techniques.

 

This office looks picturesque and feels very productive at the same time…So why shouldn’t yours? (Source)

 

Start with Your Office Walls

Your office is the place where the bulk of your work gets done, and whether it’s the center of your business or just the backroom off of the main shop, it’s the hub of your company. So it needs to be the place you go to first to make sure you’re doing your best work.

Think on the decorating first, as the colors of the wall and floor of your office are going to have a much bigger impact on how you feel than you think. There’s been a lot of research into how the different primary and secondary colors on the spectrum affect us, and you should use these facts to your advantage to try and make yourself go the extra mile each day. Blue is a prime example here; it does a lot for your mind to make it stay awake and keep chugging through, which is why a lot of social media apps and websites base their color scheme on it.

However, lighter or more saturated colors like that of yellow and orange are the best for making sure you’re happy to keep on going. So mix your color scheme together for better harmony and much more of a balance in your work life. You’re going to need all the tricks you can get to work and constantly be comfortable at the same time with the long hours!

Setting Up Furniture

The furniture comes next on the list, and it’s the next thing you shouldn’t underestimate in your strive to make sure your office is as much a home as your real home. Furniture really completes both the look and the practicality of your working environment, so don’t skimp on any of the prices if you feel one chair or desk would be better than another.

If you’re working on a budget, as small businesses often are, try a second-hand or thrift store first. It’s a great place for someone like you to find a lot of hidden gems at discounted prices, and you don’t have to sacrifice any comfort in your search for the best use out of your office. After all, it can’t be sold in these places unless it’s both been well-loved and still in good use nowadays.

Seeing as you’re going to be behind a desk for most of the day, you need to make sure you’re not putting your health at risk. And that involves keeping your back supported and upright for all the time you’re typing way. That means you need to get a chair with lumbar support, and good ergonomics. Humans weren’t meant to be sedentary after all!

Speaking of, it’d be a good idea to get a standing desk as well, as the height can be adjusted based on whether you feel like sitting down or standing up at the time. When you legs need to be stretched out, and you’ve already been at the computer for a couple of hours already, standing up will be the best thing for you at the time.

Turn to Your Employees

Your employees should be like a mini family to you, and communication between the whole lot of you is essential for a good work environment. And that doesn’t come easily, as a lot of employees don’t know how to talk to their boss and vice versa. So make sure you immediately work on this as soon as you hire one or two people on.

Communication and personalization in the workplace is the best thing for establishing an internal brand, and it’s something a lot of people forget about when all they’re focused on is the external world. This is where your money comes from after all, but you wouldn’t make nearly as much as you do now without the people who work for you. So feel free to customise a uniform to help people feel like they belong in your business, and then do their best work for you. You can click here to shop now for patches to stick onto an employee’s sleeve to help show off what you offer, or you can come up with a sales tactic that always includes the slogan of your business.

People need to be reminded who you are after all, in order to ensure they think of you when they leave the shop. Being exposed to something at least 7 times is what makes people think of you again and again, and this is a great way to give your shopping experience a stronger sense of branding.

Starting to Feel Like Home?

Hopefully this post has shown there’s a lot of good ways to make sure you feel just at home in your own office; a home away from home if you will.

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Effective Ways To Communicate With Your Customers

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If you want to run a successful and reputable business you need to make sure that the way you communicate is at the forefront of your mind at all times. Communication is one of the most basic human needs and will be instrumental in how you come across to your audience and whether or not you will build those lasting relationships you want. If you want to learn how to communicate to your customers more effectively this year, here are some ways to get your started.

Listen

The easiest way to communicate with your customers better is to make sure you listen to them and what they have to say. As a business owner the most important thing you want to know is what your audience wants and what they like. This is why we conduct market research in order to get to know our customers and know how to sell to them best. Make the effort when talking to your customers to not say too much and let them speak their mind. This could be incredibly important for you and allow you to make great improvements to your business.

Ditch the jargon

People hate it when you use fancy jargon to describe something which is relatively simple. If you are trying to explain how your product works or what your service is: make sure that you use concise sentences and say things plain and simple. There is no point getting technical with people if they won’t know what you mean.

Be professional

As a business professional it is important to remember that you are not simply conversing with your friends at the local pub. You need to always use correct English in your marketing and when you speak to your customers. Think about downloading an app such as Grammarly which will check your work for errors after writing. This will allow you to come across as professional and smart.

Positivity

The way you talk about yourself and your company can have a pretty massive effect on how they perceive you as a whole.  Are sure that when you are selling your product or service, you focus on what problem it can solve. People want to hear what your product can do for them and how it will make their lives much easier: make sure you always focus on this rather than dwelling on what it cannot do for them.

Forms of communication

There are a lot of different ways you can contact your customers these days, and it is crucial that you give them the option of how they would prefer to be contacted. For example, many people might be happy for you to send texts with TextBetter: however some may prefer you to simply email them. Many people are happy with you sending information through the post, and others may like to chat on the phone. Giving your customers the option will allow you to give off a better vibe and build a good reputation as you won’t be seen as pushy.

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Is Your Business Geared Up For The Mobile World?

Take a look around you. Whether you’re on a bus, you’re sat at home chilling out with your kids, or you’re out at a bar or a cafe, you’re likely to be greeted with the sight of people staring at a screen. It is estimated that approximately 6 billion people in the world have access to a mobile phone. If your company isn’t geared up life in the mobile world already, it’s time to embrace business on the move. Here are just some of the ways your business could benefit from going mobile.

Increased efficiency and productivity

With modern cell phones, it’s possible to do almost anything on the go. If you run a business, you can use mobile access to increase both efficiency and productivity. Gone are the days when you have to be chained to your desk from 9am until 5pm. If you’ve got members of your team moving throughout the building, attending meetings at different branches or closing deals in the field, you don’t have to lose out if they’re not at their computer. With effective DAS design and communication through instant messaging, email and SMS, your team can do its job regardless of location. Investing in modern software and developing apps can also enable you to be more flexible when it comes to working arrangements and ensure that your team has access to up to date information even when members of staff aren’t in the office.

Image via https://www.pexels.com/search/phone%20call/

Round the clock sales

If you run a business, consider the impact of operating around the clock rather than during office hours. Whether you own a cafe, a restaurant, a beauty salon or a hotel, you can boost sales and create a more positive customer experience by providing mobile services. If you’ve got an app, for example, a customer can book a table, reserve a room or make an appointment within seconds regardless of the time of day or their location. Your ability to do business isn’t limited by the clock, and you don’t have to employ people to man phones. If you’ve got a website, make sure it is mobile-friendly and ensure you respond to questions, comments or queries swiftly.

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Image from https://www.flickr.com/photos/ashkyd/8429183220

Catering for your customers

Did you know that the average person checks their phone screen more than 80 times per day? We are increasingly reliant on our phones and business owners can tap into this trend to maximize profits and beat rivals. If you can offer interactive features and the option to place orders or make bookings online, you may be a more appealing proposition than a competitor. Many of us would rather spend 20 seconds reserving a table at a restaurant online than wasting time finding a phone number, making a call and actually talking to somebody at the other end. Being mobile-friendly gives your clients more choice and flexibility.

Image courtesy of https://www.pexels.com/search/mobile/

We live in a world where the majority of people spend a significant amount of time on the phone. If you own a business, adapting to the mobile world is likely to bring rewards. You can boost employee satisfaction and efficiency and improve customer relations and drive sales by going mobile.

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