Evergreen Marketing Ideas for Your Business

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When it comes to advertising your business, there are some marketing techniques that will work well for a while, only for you to see diminishing returns as the market and technology grow and change. There are also marketing techniques that will always help to bring the customers in.

That being the case, we are going to take a look at those evergreen marketing ideas that make great investments for your business, below:

How-to guides

When it comes to content marketing, how-to guides, and instructional blogs, videos and articles are about as evergreen as you can get. There is never not going to be a time when people google how to mow their lawns more effectively, or ask the search engine how to unblock the toilet more efficiently, so if you can create documents that answer these questions, whether in text or video form (ideally both) which are linked in some way to your industry, then you can pretty much guarantee a steady stream of visitors over the years. Then, all you need to do is work out how best to convert them.

Branded apparel

This might be a really old-school form of marketing in a world where Instagram influencers and keyword research are en vogue, but custom apparel, which you can buy at https://matohash.com/pages/custom-embroidery is effective. If you, your staff, your friends, and your family, all wear these products on a regular basis, then you can be sure that lots of people will set eyes on them and hopefully ask about your logo. If you are looking for local visibility in your marketing, branded apparel is one of the best uses of your marketing budget, and actually, quite cheap.

Billboards

Billboards might be another old-school marketing invention, but they are still regularly used, even by big companies like Apple and Mcdonald’s. Why? Because they really do work.

The beauty of billboards is that they are highly visible in a particular location, so if you have a company that is based in an actual brick-and-mortar store, rather than online, you can convert a lot of customers by advertising on a nearby billboard and it is the gift that keeps on giving because it will never not attract people passing by, although you might need to redesign the slogan and images you use from time to time as trends move on.

Customer testimonials

It does not matter if a customer reviewed your products and services 10 years ago or last week, you can still use their testimonials to showcase all your business has to offer, and they will always be evergreen because your new customers want to know what other people think of your products and services and they will always be more likely to make a purchase if they can easily find relevant testimonials on your website.

Product reviews

In a similar vein, reviewing the products and services you sell, and other products and services in your niche is a great way to create evergreen marketing content because people will always want to look up and read reviews before they make a purchase. Once you have used your reviews to lure them to your site, it is then just a matter of convincing them that your stuff is worth buying over the competition, which is a lot easier once you have them on your website, as I am sure you will agree.

Blogging

Yes, the content on your blog might get old and less relevant over time, but if you have built up a steady bank of interesting posts, you can always go back and update, them, and in fact, it has been shown that you can increase website views by as much as 111 percent by simply editing the information to reflect the current situation and adding a new image or two, so it is definitely worth your time to invest in blog writing int he early days because you will be able to continue to capitalize on them and bring in more customers with them as time goes on.

These marketing ideas might not be the fanciest and they might not be the latest fad that everyone in the marketing world is talking about, but they are evergreen and that means they are valuable. If you invest in them now, they will continue to deliver results for your time and time again, unlike some of the more modern marketing techniques you might be sold. So, be sure to add them to your marketing plans right now.

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How to Make Your Home More Eco-Friendly

Spending time and effort on making your home more eco-friendly is not just good for the environment. It is also a great way to save a lot of money. At the moment, prices are rising, and it is becoming more difficult to live normally. Some people are already in the heartbreaking position of having to make the hard decision between buying fuel for their car, food for the tables, or heating for the home. It doesn’t have to be this way. We all just need to be a little more thoughtful in how we live our lives. Let’s take a look at some ways you can make your home more eco-friendly.

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Solar Panels

If you have the capital to get solar panels, then it really is a win-win situation. Even if you live in a place where the sun hides behind clouds a lot, you can still make solar panels work for you. Solar panels give you free electricity. Not only does that save you money, but it helps the environment and takes the pressure off the electricity grid too. The problem is that in the future, the electricity generated in power stations may not cover the whole country. So, if you produce your own, you will be better off. Indeed, you may even be able to make your micro-generation plant (aka: your solar panels) work for you by selling the extra electricity you make back to the grid. 

Energy Efficient Lighting

If your home is a little n the dark side, meaning not much light penetrates, as opposed to being evil, then you should try and enhance the amount of natural light coming in the windows. Not only is this a great way to benefit from free lighting, but natural light has a host of other benefits too, like making you a happier person. Ways to do this include replacing mystery windows, installing skylights, and swapping heaving curtains or blinds for something lighter. Make sure that there are no large objects in the way of the windows too. Think about putting up a lot of mirrors and painting the walls a light color too. In the evening, you will want to make use of energy-efficient bulbs. LED lighting is another great option you can take advantage of too.

Your Clothes Wash

We all have to wash our clothes, but do you really need to wash them on such a high heat? By turning the thermostat down by one option or even washing on a cold wash, you can reduce your electricity consumption by a huge amount and save a lot of money in the process. 

Save Water

Water is another commodity that is going to become more scarce as time professes. There are some people who think the next big war will be over fresh, clean water. Anyway, you should look to reduce your water usage. Ways to do this include installing a half flush option on your toilet, getting a water tank to collect rainwater, using a dishwasher instead of washing up, having short showers instead of baths, etc.

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Packaging and How Its Prices Vary

The packaging industry is a vast and ever-changing one. Prices for packaging materials vary greatly, as does the availability of eco-friendly options. Here we will take a look at what is driving packaging price increases, and how companies are working to make eco-friendly packaging more affordable.

Type of Product Being Packaged

The packaging materials used by companies vary greatly, depending on the product they are packaging. For example, packaging for food items will often be made of plastic or paper, while packaging for electronics may use a variety of plastics and metals. Prices for packaging materials can vary significantly depending on the type of material used and the size of the box or container needed.

We have to bear in mind that some of the factors influencing our packaging costs will be out of our control. They will be higher for certain products, but then, this cost should be able to be passed on to the final consumer. This is because customers would surely rather their purchase was protected and arrived as the manufacturer intended than risk this not being the case. You can only feel lucky, otherwise, as a customer and business, if the purchase in cheaper packaging somehow manages to arrive in one piece.

Also, many customers will be prepared to pay a premium for packaging that considers the environment. This is will tend to be mostly what they want to buy now and so an overall trend.

Availability of Eco-Friendly Options

More and more companies are looking for eco-friendly packaging materials, as consumers become more conscious of the environmental impact of packaging. Whether this is dictated by customers or not it is becoming good business sense.

However, many eco-friendly packaging options can be much more expensive than traditional packaging materials. Companies looking to reduce costs may opt for less sustainable packaging solutions. We may have to strike a balance to keep a product affordable. Perhaps more time and technology are required to see things differently.

Size and Volume of Order

The size and volume of packaging orders are major factors when it comes to prices. Companies that order in bulk often receive discounts on packaging materials, making them more cost-effective than smaller orders.

Online, you will see options that mean the more packaging you buy at one time, the more you can reduce your cost per unit. This has been the case for a while. It is the same with printing. If you have more printed, the costs go down per sheet. There is, of course, the standard cost of setting up the machine and then it just comes down to the variable costs such as the cost of ink and allowing, of course, for a degree of machine wear and tear. Every industry that relies on volumes will tend to work like this. The packaging industry is no different.

Location of the Manufacturer

The location of the packaging manufacturer can also influence packaging costs. Many companies opt for local manufacturers, as this can reduce costs due to the reduced shipping fees.

Overall, packaging prices vary greatly depending on a variety of factors. Online companies, however, are generally geared up to distribute widely and will have shipping costs as low as they can get them.

Companies looking to reduce packaging costs should consider the type of product being packaged, the availability of eco-friendly options, the size and volume of their packaging orders, and the location of their packaging manufacturer. By considering these factors, companies can find solutions that meet their packaging needs while still staying within budget.

Prices can vary greatly, depending on the type of packaging you choose. If you’re looking for eco-friendly options, be prepared to pay a bit more. However, there are many affordable and sustainable packaging choices available that will help protect your product while also being earth-friendly.

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Considerations For New Urban Farmers

One of the big trends of the last few years is using urban spaces for farming. If that is something that you are interested in, and are considering launching an urban farm, then here are some of the considerations you’ll need to make to make it a success. 

Urban farming has some unique challenges, but ultimately can be one of the most beneficial developments in the area and have a generational reach. 

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Here are a couple of things you’ll need to consider: 

Research and visit 

One of the biggest things you’ll need to do is research. You and your team will need to find other urban farm projects and go and visit them. Make a list of the questions you want to ask about the process because that is the best source of information you can get. 

They’ll warn you of the challenges and offer the expertise you need to keep on track. 

Land & buildings

There are probably several different land options around, which means you’ll need to compare prices and size and, if possible, test the soil of each before you make a decision. Urban soils can have high levels of lead and other contaminants. The tests will be your best friend. 

You’ll also need to consider unique built-to-spec spaces to work. Agriculture metal fabrication is built to give you the best value for your money. 

Production

As you get established, you should keep an eye on your production. You’ll need to have a solid understanding of the soil, pest management, pollination, using intercropping, and how to grow all year as a start. 

It isn’t uncommon for urban farms starting out to have a few crops with poor yield or to struggle with having more than a few edible items after the first year. 

Vertical 

Many people growing crops start by looking at the flat land and picturing that as all they have. But over time, vertical farming can be one of the biggest contributors  – in fact, just by adding smart shelving, you can increase your crops by hundreds of percentages. 

So always consider how you can build upwards in the space. 

Mushrooms

The yield of mushrooms can be huge. They are happy to grow in almost any soil and can even grow in coffee grounds in a plastic bag. You’ll need to keep an eye on temperature and humidity and when growing some types, keep an eye on the right time to cut and eat or sell them. 

Microgreens

Microgreens have been all the rage for a few years and are a great addition to any garden. They are harvested in as little as 7 days, rather than the 90 days of some other crops (a great partner for the vertical spaces). 

Radishes, pea shoots, and sunflowers are perfect microgreens and are loved by chefs – so you can directly contribute to the local food scene much quicker. 

And, of course, the biggest benefit of urban farming is that you can keep everything organic: Three Clucking Good Reasons To Go Organic On Your Farm

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How the Environment Can Impact Your Business

By this stage, the majority of us are aware that the environment is in a state of flux. Indeed, the climate seems to be changing faster than many climate scientists have predicted. And it’s important to remember that this means more than just slightly hotter temperatures. If that’s all it was, then we’d probably all accept it (well, those of us who live in chilly climates). Alas, that’s not all it will be. There are a bunch of changes that could spell major trouble for all sectors of society, including business owners.

In this blog, we’ll run through several ways in which the environment could impact your operations.

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Flooding and Storm Damage

Even places that have never had to contend with flooding are finding that it now poses a threat to buildings. The changing climate means an increase in the number — and severity — of storms, too. Both of these things can affect your commercial premises, causing damage, loss of power, and structural damage. There’s nothing you can do to prevent inclement weather, but you can ensure that you’re in the best position to withstand the elements by fortifying your building and getting business insurance that includes storm and flood damage. That way, you’ll have some financial security should the worst happen. 

Land Erosion

One of the other ways that businesses can be affected by nature is through land erosion. If you run your business close to the sea, then you may have to think about encroaching erosion. It might not be an immediate threat, but if the shore is eroding, then it could be something that you need to deal with at some stage or another. The best approach is to take action as early as possible. Good erosion control bags will help to protect sand, sediment, and soil from shifting. And in the process, it’ll protect your business premises — and your business.

Supply Chain Issues

No business exists in isolation. The majority depend on multiple other businesses to work well. For instance, you may source your products or materials from other businesses. And these companies may operate from a different country entirely. If that region experiences weather-related issues, then you may face issues with your supply chain, and that’s something that can seriously disrupt your operations. It’s always a good idea to have a backup plan should your primary suppliers be unable to fulfill their duties. 

Changing Legislature

Finally, your business may be impacted not by the environment directly but by legislation that is enacted to protect the environment. While governments around the world have been broadly slow to react to the threat of climate change, they are finally beginning to take action. Some of these approaches involve limiting the materials that companies can use or the volume of emissions they’re allowed to emit. In the future, your business may face laws that restrict your operations. However, this is broadly a positive thing since it forces companies to adopt earth-friendly practices, which will set them up for the future. 

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Keep Your Environmental Impact To A Minimum In These Vital Ways

It has quite simply never been so important to do all you can to minimize your impact on the environment. If you are keen to make sure you are doing this properly, there are a lot of things that you might want to bear in mind along the way. As it happens, there are many simple and even easy steps that an individual can take which can help in keeping your environmental impact down. In this post, we’ll take a look at some of them, and see how you might be able to bring them into your own daily life easily enough for the sake of the planet.

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Change Your Means Of Transport

If you were to calculate your ecological footprint, one of the major things that would go into that would be what mode of transport you tend to use. Some modes are quite simply much more damaging than other modes, and this is something that you need to consider if you are serious about maximizing your impact. Swapping your car for a bicycle, or using public transport to get to work, is a really good way you can do this, and it’s something that you are probably going to want to consider at least. You might find that it actually makes the commute a lot more enjoyable as well.

Look At Your Diet

What you eat is actually the number one thing you should look into if you want to reduce your effect on the world. If you are eating lots of animal products, then you are having more of a damaging effect on the planet than those who avoid animal products. This is not a judgment thing, it’s just a fact that farmed animal products cause more ecological damage than just crops. So if you want to change the world one step at a time, a good first step is to reduce or even cut out completely your consumption of meat and dairy. This might be easier than you assume, and the results can be fantastic and immediate.

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Stop Flying

If you tend to use planes a lot, this is the other main thing that you should revisit and look into if you are keen on trying to reduce your environmental impact as much as possible. Stopping flying is going to mean that you are much more likely to be able to keep your impact to a minimum, and it’s one of the easiest things that you can actually do in this regard. It’s just a case of reducing your holidays abroad, and taking alternative transport when you do go abroad. If you can do that, you’ll already be making a significant improvement to the state of things as they are. This is something you can feel really good about as a result.

Those are just some of the major things to focus on if you really want to keep your impact low, so make sure you are considering these at least if you want to do that.

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4 Easy Ways You Can Be More Sustainable In Your Home

You might be thinking about how to make your home extra self-sufficient because of an emergency, the interruption of local utilities, or the fact that the weather isn’t as stable as it used to be. Your home’s ability to be self-sufficient depends mostly on whether or not you can provide its energy. A lot of people are trying to change the energy sector by relying less on fossil fuels and more on solar and ground heat pumps. But based on where you live, you might also need to buy a generator or think about cutting back on your needs. 

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Let’s look at a few ways you can live without reliance on the big utility and service companies.

Find Alternative Sources Of Water 

Aside from the energy your home uses, you need to make sure you have clean water. Acquiring this off the grid isn’t as easy, but it is possible.  You can also use rainwater collection locations to fill basins that you can use for gardening and watering animals.

Deal With Waste 

With a newly drilled well, you can make sure that all the water is coming into your home comes from nearby. But where does it go after that? What happens to the trash is much more important. One option is to build a septic system, which should be done with the help of experts who can help you make sure it works well. When you have a septic system, keep in mind that you will need to take care of it regularly and have a professional company empty it. It will help keep it from falling apart and hurting the environment around it. It is also a good idea to start using plant-based cleaning products to get rid of other types of waste in your home.  

Recycle Where Possible 

It might be simpler to start from scratch and build a home that can do more for itself. If you choose this route, try using recyclable materials and building materials. If you have lived in your home for a while but would like to live as sustainably as possible, choose as many used and recycled products as you can. This helps you stop relying on big stores.

Grow The Food You Eat 

If you have land to grow on, you can grow your own food and become less reliant on stores and the fossil fuel-powered logistics systems that keep them running. If you’re new to homesteading, find out what you can grow near you and take things slowly at first. If you get the hang of it, you can grow more and even build a greenhouse so you can grow some things out of season.

Being self-sufficient can help you get away from the system, but to get started, you’ll have to work harder and spend a lot of money upfront. If you’re lucky, you already have some of the above. Also, don’t forget to find out if there are any grants or tax breaks in your area for people who make their homes more energy efficient. A lot of what you need could also be found used.

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Top Tips to Plan a Fulfilling Retirement

Top Tips to Plan a Fulfilling Retirement


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Whether you are thinking about your retirement, you are close to retirement age or you have just retired, you want to have a solid plan in place to ensure it is good and fulfilling. Most people will think about their finances and put a good plan in place. While this is vital to surviving your retirement, there are also many other things you should incorporate into your plan to make sure you can maximize your retirement and be able to enjoy yourself.

It is never too early or too late to start planning. Here are some top tips to help you put together a plan for a fulfilling retirement. 

#1 Review your finances

Finances should be an important part of your planning. While it is not the most thrilling activity to complete, it will ensure that you are well-organized and have enough money to live with. Getting your finances in order will not only enable you to eat well and have fun, but it will also ensure you are not in debt and you can live in retirement without any stress or financial difficulty. 

Make sure you have the details of any pensions you have paid into over the years, understand how to claim your state pension (and ensure you are eligible), and review what benefits you are eligible to claim. You may also wish to make any investments or open savings accounts to boost your wealth. 

#2 Be healthy

Being healthy is an important part of a fulfilling retirement. Exercising regularly and eating a well-balanced, nutritious diet will ensure you are in the best mental and physical shape of your life. If you don’t, you will find you won’t have the strength or energy to do the things you want to do and find you live a more sedentary retirement. 

Make sure you eat regular meals filled with important nutrients and vitamins, fuel your body to give you energy and exercise a few times a week. This can be anything from weight training to aqua aerobics. Just make sure it is something that you enjoy and can easily fit into your schedule. 

#3 Seek support

You should seek support in all areas of your life. 

As you go into retirement, it is likely that your usual social life will start to fade. This is normal for those who have been working up until their retirement. It is a good idea to find some hobbies so that you can have fun, remain social and build a supportive community of people around you. You should also make an effort to stay in contact with your existing friends and close family members. 

When you enter retirement, some people find that they may require some extra support for their health and well-being. You can source consumer-directed personal assistance, also known as cdpa, that will help you stay in control of your care.  There are different care options available, by using a caregiver scheduling app you can keep your favorite carer on regular shifts as well as see when they are unavailable.

Retiring is more than just making a financial plan. To lead a more fulfilling retirement, you should look after your health and wellbeing, and keep a close social circle.

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Engage Your Volunteers Online

When you run a charity or a not-for-profit organization, the efforts of your volunteers have a significant impact. They help with donations and volunteer their time to help your organization do the work it needs to do, they’re essential to your success.

But finding volunteers isn’t always easy. Finding new ways to recruit and engage with your volunteers online can help grow your volunteers so that you can do more of the good work you set out to do.

Here are some of the things you can do to engage your volunteers online. 

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Create online spaces to engage with your volunteers

To help you build a community of volunteers and make it easy for them to get involved, you need to create spaces where that can happen. Dedicated websites and social media pages can be a great way to get your volunteers to interact with each other, communicate key messages and campaigns and give them rewarding experiences. You can even create your own social network with an online community platform to help you create a private space to bring your volunteer community together. Regular communication can help bring people together, while also raising awareness of your activities. 

Make it easy for people to get involved

There are a lot of different ways that people can volunteer their time and money. You can make it easier to grow your volunteer numbers and get donations by giving people simple online options to get involved. Accreditation management software can make it easy to manage and recruit your volunteers, while online donation tools can make it easy for people to give and raise money. When brainstorming ideas for your organization, be sure to include an online strand too.

Come up with some easy online fundraising campaigns

Online fundraising campaigns have the potential to go viral, reaching a wide number of people and securing a lot of donations. Some of the best examples include the ALS Ice Bucket Challenge and Movember, which gathered worldwide recognition thanks to the power of social media. Create challenges that can be shared online and watch the donations roll in.

Tell your story online

Using your online presence to share your story can help engage new and existing volunteers and help them gain a better insight into the work you do. From sharing videos to blog posts, there are a lot of creative ways you can tell your story. Social media marketing can also help you grow awareness around your organization, helping to target people in certain areas or with specific interests to help you encourage interest in volunteering and donations.

For a not-for-profit, the internet provides a powerful way to connect with a large audience. From using your social media to creating dedicated spaces for donations and volunteers, your online presence could prove valuable in boosting the work of your organization. Consider the ways you can engage your volunteers online to make an even bigger difference to others.

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5 Tips for Making the Switch to Sustainable Products

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You have surely heard of the sustainability movement for using more natural supplies. And you may want to switch to sustainable products. Here are some valuable tips.

Buy Zero-Waste Everyday Items

One of the most effective ways to be more sustainable is to reduce your waste. All over the world, people waste silly amounts of plastic on single-use items, energy in homes, and water when cleaning or even drinking. But there are many everyday items you can reuse. These include water bottles and coffee cups, food containers, and even cleaning products. For example, organic shampoo and soaps are typically zero-waste. And hand soap refill products are becoming more popular to increase the life of soap while reducing plastic bottles.

Use Alternative and Recycled Materials

Many of the materials we use require refinement and processing in factories that make a lot of carbon. Additionally, they might not be renewable or sustainable. However, you can help make an impact with alternative and recycled materials. For example, recycled toilet paper might sound unappealing, but it’s perfectly safe and reduces forest destruction. Additionally, there are many suitable replacements for everyday items. Bamboo is one material with many uses and is replacing all kinds of stuff. Stuff like dinner plates, cutlery, and even plastic wrapping.

Switch to Sustainable Products for Energy

Energy is a hot topic at the moment because of sharply increasing costs. And you may not be aware that almost all of your energy comes from nonrenewable materials like fossil fuels, gas, and oil. But there are energy suppliers you can switch to for cleaner, safer and sustainable energy. Their power supply is typically generated by wind, the sun, underground heating, or rushing water. Even modern nuclear energy techniques are considered sustainable because of the way minerals are mined. And the end results are completely clean and carbon-free. 

Check the Manufacturing Processes

Firms must state how they convert raw materials into finished products in most countries. And in some, the packaging needs to show whether materials are recycled, sustainable, or even fair trade. So if you want to make a switch to sustainable products, all you need to do is read the labels in most situations. And if you can’t find what you need on the packaging of a product, you can always visit their website or Google it. But with sustainability becoming more popular, brands are going out of their way to becoming part of the movement.

Support Local Industry Over Big Corporates

It’s no secret that massive companies generally pollute more than small businesses. Coca-Cola, for example, has decimated the water supply of some towns where its bottling factories are located. And just Google the DuPont company for some horrific and absolutely true cases of illness and rampant resource consumption. Some brands offer “natural” alternatives to products, but they aren’t much better than the originals. However, local companies source ingredients in sustainable ways. Organic soap and shampoo and organic grocers and prime examples.

Summary

Many of the products you buy at the store aren’t sustainable. Instead, you can switch to zero-waste items, use alternative materials, and check how something is made.

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