Monthly Archives: January 2019

Taking Control: How Seniors Can Improve Their Quality Of Life

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For many seniors, finding a way to balance physical and mental health is a challenge. For those who are living with a disability or with chronic health issues, good quality of life can be hard to attain, which can lead to feelings of depression or anxiety. You may be worried about finding room in your finances to make home modifications to maintain your safety or to make daily life easier, or you might simply want to make the most of your post-retirement years by traveling. Those things can be possible with some small changes to your lifestyle that will help to boost your quality of life.

Those changes might include daily exercise–which can help you feel better and get a better quality of sleep–as well as finding a healthier diet that can reduce inflammation and boost your energy. You can also engage in mindful activities, such as yoga, gardening, and brain games, to keep your mind sharp and to take care of your mental health.

Keep reading for some great tips on how to get started with improving your quality of life.

Take advantage of your health care plan

It’s essential to make sure you’re getting the most out of your health care plan, as this can help to reduce the stress that often comes with trying to stay healthy and paying for it. If you have Medicare, do some research to find out everything you can about your policy, especially if you need supplemental coverage to help cover dental or vision costs. Check the Advantage plans that are available in your state, and make sure you pay close attention to the sign-up dates, as there are sometimes specific eligibility windows.

Stay motivated

Often, one of the biggest issues seniors have with daily exercise is finding the motivation to do it when they’re tired. The best way to avoid this is to make sure you’re getting enough rest each night, but you can also make your workout routine one that’s fun so you’ll want to keep doing it. You can achieve this by asking a friend or loved one to join you, or by finding an activity you truly enjoy doing, such as swimming or playing a sport.

Try a supplement

Many seniors use supplements to enhance their quality of life, including cannabidiol. Otherwise known as CBD, this oil is derived from the marijuana plant but doesn’t include any mind-altering effects, meaning you don’t feel the “high” that you would from using marijuana. CBD has been shown in studies to reduce inflammation, and can help to relieve chronic pain and issues related to glaucoma and certain cancers. Talk to your doctor about whether CBD is right for you.

Eat right

There are many benefits to eating right, including better sleep and overall better health, but it can also boost your self-esteem to learn how to make good choices. If you have room for a garden, consider growing some veggies you enjoy. Look up a cooking tutorial online to learn how to create a delicious, healthy meal for your family. These are great ways to boost both your physical and your mental health, meaning you’ll be taking care of your overall wellness at the same time.

The more you can do to improve your daily life, the better able you’ll be to cope with stress, anxiety, and even symptoms of depression. Making an effort to do so will also allow you to stay active and vital well into your retirement years, thereby boosting your ability to enjoy yourself and have fun.

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The Off-Road Road Trip: 4 Things That Can Easily Go Wrong

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When you picture a road trip, nothing negative comes to mind. You’re on the open road with the wind blowing through your hair and the tunes blasting out through the speaker. Road trip, baby! Thinking about everything which can go wrong is fruitless. What’s the point in fretting over something which might or might not happen further down the road?

The thing is, it’s not rare for things to pop-up and ruin the experience. All of a sudden, your dream turns into a nightmare as you’re up a proverbial creek without a paddle. While meticulous planning is not an option – you want some freedom – it is wise to consider the pitfalls which will put the brakes on the entire trip.

At least that way you can avoid any nasty and unnecessary surprises. With that in mind, here are four things that aren’t uncommon and how to fix them.

A Driving Record

Let’s face facts – every motorist has done things they aren’t proud of. For the most part, you try and put them behind you and attempt to be a better person. Of course, there are a few black marks on your file which don’t go away. Driving under the influence is one of them because it’s a criminal offense.

If you got a DUI, the last thing on your mind at the time would be a rental. The potential fine and jail time were more pressing matters. Unfortunately, even a slap on the wrists might bring a halt to the journey before you’ve started. Although it’s not impossible to lease a vehicle with a DUI, it’s a lot tougher than in the past.

The rental company might perform a background check of your license and make a judgment call. They don’t want to lose out due to your indiscretions. Your options are to be upfront and to sign a disclaimer form if they demand one. A tip: Enterprise doesn’t check the DMV database and only require a valid license.

The Gas Tank

It’s empty and needs filling up. Worse, you’ve been to the gas station and now it’s making a funny noise. Wait a minute – did you use petrol or diesel? Whoops. Sometimes, the car company won’t tell you what type of gas it uses and that’s a problem. You can make a gut choice, but get it wrong and you’ll have to pay up.

Although it’s an obvious fix, be sure to ask about the tank before leaving. Another important factor is the return policy. Lots of rentals have a full-to-full rule where they provide a full tank of gas and you have to return it in the same condition. This is more serious than it sounds as thriftier road trippers like to calculate the costs to stay on budget.

One option is to pick a car with a full-to-empty plan.

Collisions

Crashes are pretty common around the world with over six million of them in the US per year on average. Usually, you’re not bothered about an accident as you feel in control behind the wheel. However, this trip, you’re jacked up on adrenaline. Plus, it’s a different model than you drive back home and need to get used to the controls.

The thing you can control is yourself, so stick to the basics. Drive to the speed limit and never lose focus. If you get tired, pull over and switch. That’s one of the perks of having a car full of designated drivers.

Also, always make sure the navigator does their job properly. Because you’re not used to the roads, they should give you detailed instructions. Even if it’s a simple “take the next left,” it lets you concentrate on the most important thing: driving.

No Cell Reception

The point of the trip is to get away from life for a while. You don’t need cell phone reception – it needs you! Except, you need it in case something goes wrong. It’s always nice to have a backup should you get lost or run out of gas in the middle of nowhere.

Speaking of directions, your satellite navigation system might use the internet. Lots of tech-savvy road trippers use a phone and Google Maps combo because it’s easy. Therefore, you’re going to need cell reception to stay on the right track.

You might not think you can mess with Mother Nature, but a signal booster does just that. Alternatively, bring a retro sat nav like a Tom-Tom to pick up the slack if your cell fails.

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Making Your Employees Happy and Productive

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If you want your business to be as successful as you know it has the potential to be, one of the things that you simply must do is look after your staff. By taking good care of your employees and keeping them happy, you will encourage them to be more productive, loyal and creative. This will take your business to new places and ensure that you have far fewer problems than your competitors as a result.

Sound good? Here are some of the best things you can start doing to make your employees happier and more productive right now…

Just Be a Great Employer

If you want to really simplify things, in order to make your employees happy and productive, what you basically need to do is be a great employer. If  you can do this, they will respect you and they will be confident that you respect them and that will go a long way. So be kind to your employees, be fair to them, give them enough responsibility to keep them happy and ensure you have clear boundaries in place. If you do those things and you remain approachable by all employees at all times, you will be well on your way to a happy workforce.

Value Your Employees

Your staff need to be valued if they are to feel happy in their work. So, be free with your praise ensuring that no good job goes unnoticed. If your budget can stretch to it, even if you need to make a few cuts elsewhere, give actual rewards, whether in the form of bonuses, dinners or even trophies, to those employees who have earned them, and talk to your employees face to face when things do go wrong rather than shouting and penalizing them. The more civil you can be, the more valuable they’ll feel and the more happy and productive they’ll be. Not only that, but the whole work atmosphere will be far better too.

Give Them Responsibilities

If you want your employees to feel really fulfilled and be really productive, it almost certainly pays to give them more responsibility. It can be tempting to micro-manage everything in your business, but if you do this, you don’t let your staff reach their full potential. Which can make them feel bored and unhappy. It can also mean that you miss out on their expertise and talents, which may actually be better than yours in many ways! Let them get on with things, trusting them to do a good job and you know what – they probably will!

Create Places They Can Relax

No one can be truly happy in their job if they are constantly overworked, stressed and tired. That’s why you need to provide a comfortable staff room where they can truly switch off and relax when they need a moment. If you can, creating an outdoor space, perhaps with a covered metal walkway, a few tables and chairs and lots of plants, is also a good idea.. It has been shown that spending time outdoors can reduce stress and increase productivity, so even if this costs your company a little cash, it will be more than worth it in the end.

It has been proven happy employees are more productive and will stick around longer, so do what you can to ensure your staff love coming to work each day and you will all win!

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Knowing What to Do In an Emergency Situation on the Roads

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New drivers tend to be a little hesitant when it comes to taking to the open road without professional supervision. This isn’t all too surprising. Public roads can be scary places! You have to pay so much attention to various different things at once – not only for your own sake, but for the sake of other drivers, pedestrians, and wildlife too! You have to know how to handle your car correctly. You need to keep an eye on what other vehicle users are doing. You need to accommodate your driving to adverse weather conditions. You need to slow your speed and take further control when road surfaces alter. No matter how experienced you may be on the roads, this is a lot of information to take in and you never know when you might have to face problematic driving conditions. There’s always a chance that things could take a turn for the worse. So, whether you’ve just passed your test, or whether you’ve been driving for years, it’s extremely important that you know what to do if you do find yourself in an emergency situation on the roads. Here’s a little information that should help you along the way!

Stop

As we are all well aware, you should stop as soon as is safely possible when you have been involved in a road collision. Failing to stop could see you face serious fines and even jail time – not to mention the fact that you’ll have to carry the weight of leaving an emergency situation on your shoulders for the rest of your life. So, pull over and turn your engine off.

Call for Medical Assistance

If you are in a fit state, you should then survey the scenario. Determine whether anyone has been injured or otherwise harmed in the accident. If anyone has come to physical harm, or if anyone is suffering from shock, you need to call for professional medical help. The emergency services are generally your best bet. Call operators will be able to let you know what to do until emergency crews arrive. Then the pros can take over once they arrive.

Collect Details

If there are no physical injuries, you may need to turn your attention to damage to your property or others’ property. It is generally best to collect various details from all parties involved. They may also ask for your details, so make sure that you have them and are capable of providing them. Details to exchange should include full names, the make and model of vehicles involved in the incident, the registration numbers of vehicles involved in the incident, insurance details, and contact numbers for future negotiations. You can then use all of these details to file an insurance claim.

Take Photographs

If you intend to get in touch with a car crash law firm to seek compensation for any damages, you should take photos of the scene if it is appropriate and if you have an opportunity to take them safely. This could provide evidence for any legal case that you may intend to build.

Take Further Lessons or Courses

If you feel that you were at fault in the accident, or if you have simply had your confidence knocked by the incident, you may want to take further driving lessons or further driving courses. These can help to build your confidence back up and improve your driving skills.

While any emergency situation on the roads is bound to be scary, it’s best to be prepared at all times. Hopefully, the above information will be able to set you at ease!

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Four Personality Traits You Need To Manage Working From Home

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There are so many perks to working from home. Seriously, if you haven’t worked remotely before, then you need to start thinking about how it could change your life. Some of the perks include;

  • Working a more flexible schedule.
  • Taking more time for your family.
  • No more long commutes.
  • Hello, pajamas!
  • Maintaining a better work/life balance.
  • Being free to work from wherever you like.

You may be considering working from home, but there is so much more to think about than just the perks of the situation you could be in. You need to consider whether working for home will be good for you or not, because your productivity level is going to mean a lot for a job that matches your personality type. Some people stay at home to work without being given the choice: those who aren’t able to work freely sometimes are healing from car accident injuries, or there are even those who are parents and need flexibility. Below, we’re going to look at four personality types that will manage making money from home.

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Independent. Some people benefit from the structure of the 9-5, the office walls and the camaraderie of the team spirit in the office. They do their best work when they visually and physically are in the place to do it. There’s nothing wrong with that. However, there are those that are more independent, who don’t need the office fun or the 9-5 trappings to be good at their work. In fact, they thrive when they’re independent and happy. If you want to work alone, home working is the way forward.

Self-Discipline. Can you put together a to-do list without being told to? Can you keep your workspace clutter free? Can you thoroughly plan a whole itinerary for a trip before you go? You could benefit from being able to work from home! You need to be organized to be disciplined enough to stay and work at home and if you can be organized, then you can do it well and you can have the motivation to work your deadlines.

Focus. How much of your day can you avoid social media? If a cat video pops up on your screen, can you avoid it or do you click on it? If you can avoid procrastination and focus on your work, you’re going to benefit from working remotely. Staying focused is a huge working from home challenge, and if you can do it, you’re going to be able to sharpen your focus and avoid distractions.

Communicator. You don’t have to be a quiet introvert to benefit from home working. You could be the loudest, proudest person in the world, and as long as you are able to communicate via any means to your employer and your colleagues, you’re going to manage just fine.

Working remotely isn’t the easiest thing to do for every personality, but it’s the best thing for a lot of people. It’s become more popular in recent years, and it’s important that you know if it’s right for you before you go ahead and commit.  

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Bury Your Bills In The Construction Industry

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Are you struggling with the costs of running your construction company. The problem with this particular business sector is that it’s a heavy equipment industry. This means that you can have a lot of costs long before you even open your doors. You need to invest in the equipment, the supplies, the vehicles and much more to ensure that you have the right type of set up. If you don’t have a strong client list, you can quickly be buried under all the money that it has taken to get your company up and running.

So, how do we fix this problem? How do we handle some of the greatest costs you’ll face in construction?

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Hire The Best Workers

Now, you might think this is actually going to be more expensive. In the long term though, hiring a skilled, trained and qualified workforce will actually save you money. Why is this? One of the biggest unexpected costs that you can face in this industry is definitely a lawsuit. A legal claim in the construction industry could cost your business thousands, hundreds of thousands or even millions that you don’t have. Hiring a solid team of workers is one of the absolute best ways to avoid the issue here. You won’t need to worry about them hurting your business through mistakes. At the very least, you need to make sure that you are using licensed workers. While unlicensed workers are cheaper, this is not an effective or smart way to cut costs. It could actually be one of the worst options available to you which is why you definitely want to avoid it.

Another way to cut costs here would be to keep health and safety standards high. It really is in your best interest to look after your workers and keep them safe. Why is this? Well, it’s again all about the finances. If workers aren’t safe, they’re at more risk of injuries and incidents that could put them off for weeks or months. You’ll either need to replace them or handle the lower levels of efficiency that come with losing a worker. Getting the right safety gear including harnesses, hard hats and ear protectors is a good step in the right direction here.

Cheapen The Deal On Equipment

Of course, one of your biggest costs is always going to be an issue with equipment. Equipment can cost thousands and then even more through both maintenance and repairs. So, how do you handle it? Well, first you need to think about where you’re purchasing the equipment from. There are lots of different possibilities here including companies like Equify Auctions. Here you can get the equipment you need at an absolute steal and make sure that you immediately reduces the overheads on your business. It’s a great choice whether you’re purchasing, cranes, trucks, diggers or any other construction equipment.

Make sure that you do compare and contrast the costs of different sellers before settling on one to buy from. Remember there are so many different sellers available, it’s always worth checking around to make sure that you find the absolute best deal.

Alternatively, you can think about avoiding the purchase altogether. Rather than committing to an expensive purchase that will immediately drive you into debt, consider renting equipment instead. This will be most suitable for equipment that you need for certain jobs rather than all the time. Cranes are perhaps the best example because these are only needed for jobs on a higher scale, quite literally. By renting equipment one of the big benefits is that you won’t have to worry about too many extra costs. This means that you’ll be able to avoid problems like maintenance and repairs that you would need to contend with if you made a permanent purchase. That said, you will still need to make sure you invest in some quality insurance. Otherwise, you could be asked to front the cost for any wear and tear that the equipment withstands.

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Keep Things Flexible

Another way to cut the costs would be to make sure that your business stays as flexible as possible on the market. How do you do this? Well, consider whether you need a home hub for your company. It’s possible that you don’t, particularly in the construction industry. While there are brand benefits of having a platform to market your business that is brick and mortar as a construction crew you can probably get by online. That is, as long as you have a solid local SEO campaign as part of your marketing plan.

This isn’t the only way to keep things flexible of course. You can also think about your workforce. Would it be best to hire freelancers rather than a full, permanent team. Again, this presents advantages and disadvantages. The benefit? You’ll be able to avoid a lot of the costs that are associated with a full team of workers under your thumb. The main disadvantage? It’s hard to build loyalty with this type of set up which means that unless you’re using an outsourcing agent, you could see a high level of churn. This unpredictability can have a negative impact on cost.

Think Small Sell Big

Finally, you may wish to consider looking at smaller jobs for your construction crew, at least at first. Smaller jobs are a smart choice because this means lower levels of equipment and materials. But you can still make an absolute killing in this section of the market. So, what are we talking about here? Well, there are few options including loft conversions, landscaping and extensions. All are comparatively smaller jobs but can still be very profitable if you keep costs under control and build up a solid client base.

The trick here is to make sure that you know how to provide the quality without blowing the budget. Remember, the budget of a client will typically impact the costs that you’ll need to handle too.

We hope this helps you manage the costs in construction more effectively and bury the bills under the foundations.

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4 Things You Need In Case Your Car Breaks Down

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When your car breaks down, it can be one of the most stressful moments you’ll encounter. Not only do you rely upon your car for a lot of the things that you do in your day-to-day life, but you may also be in a really inconvenient place when the breakdown occurs, and there is little that you can do about it. Whilst it may be an irritating and perhaps upsetting experience, there are some things that you can do – and some things that you need – if your car breaks down, and we’ve listed them here.

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  1. A torch

Whilst it sounds like an unnecessary thing to carry in your car, you’ll be glad that you have a torch if you break down during the night, especially if you’re on a road that isn’t very well-lit. You may also have to walk somewhere to get some assistance, which can be daunting in the dark, so make sure that you always have a torch in the car just in case an emergency situation arises.

  1. Good contacts for repairs

When your car breaks down, you just want it to get fixed as soon as is humanly possible, as there is nothing worse than being without it when you have to commute to work, and to your other commitments and hobbies. All car owners need to have the right contacts, so that you can get your car fixed without spending ages looking around for the right people to do it. Be smart, and have some phone numbers at the ready.

  1. A way to get the car parts you need

If you need to get your car fixed, you can save yourself a bit of cash by being switched on when it comes to car parts. Whether you’ve experienced a breakdown or not, make sure you’re aware of a website like https://www.breakeryard.com/car-parts/bmw so that you can order in the parts as soon as you need them. This will save you the expense of buying them directly from the auto shop, and you’ll be able to ensure that the prices you’re being charged are reasonable compared to the average.

  1. Blankets

Another small thing that you should always carry in your car is blankets, as you never know when you’re going to need them, particularly in the winter months. If you have to stand outside of your car whilst somebody comes to tow you, you could live to regret not bringing any along, as the wait can be quite a long one sometimes. Be clever here, and think about how many you’d need if a breakdown occurred. Your family will thank you if anything happens!

So, if your car breaks down, you need to make sure that you have a multitude of things on hand, from torches and blankets, to good contacts for repairs and car parts, so that you can get back on the road in no time. If you have all of these things sorted, you’ll be glad that you did if anything happens to you, so stock up and be prepared!

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5 Reasons You Could Lose Your Job

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No one ever wants to think about losing their job. It’s just one of those things that’s hard to discuss because there is still shame that surrounds not being able to keep a job. Even if you work really hard, there are still circumstances that could cost you your career, and even if you show up every day on time and enthusiastic, there could still be things that you’re doing that could see you enjoying a pink slip at the end of a day.

It just hurts. If you’re in a position where you are worried about your job, it’s worth having a chat to your HR department about it before it becomes a problem. There are some circumstances where you can’t help but lose your job on your own terms, especially if you end up injured in your way to work, don’t show up and spend time trying to work out what to do when you’re in a car accident and you need time off. Your employer has to give you some wiggle room, but it doesn’t mean that they have to keep you on if you need extended leave. However, other than circumstances where you have no choice but to leave, there are times you could be working hard and still lose your job. Here they are:

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  • You were working on the wrong things.

 

Believe it or not, you could be spending your week and your overtime plugging away and still find that you are let go – because you worked hard on all the wrong things. If you’re not fulfilling your job duties, then you’re not going to be kept on.

 

  • You’re bored – and it shows.

 

There’s every chance that working on your job role isn’t fulfilling for you, and if you find that you’re not staying focused on your role because it’s just not challenging for you, then there’s a chance that you are going to show that to others.

 

  • You’ve got no allies.

 

In a business, you need friends. Getting alone with your colleagues is a must and if you’re not willing to do that, you’re going to struggle with being kept on. Companies have a culture, and if you’re not part of that culture you’re not going to survive in the company.

 

  • You’re overworked and making mistakes

 

There is such a thing as overworking, you know. All that overtime and those long hours? Not always a good thing. Take the time to slow down a little and make sure that you’re making time for yourself while you work, because overwork leads to sloppiness, which leads to making mistakes that you don’t intend to make.

 

  • You’re never there.

 

Earlier, we mentioned an injury that could put you out of action. Not being able to attend the office regularly can make your employer let you go because they need someone else to fill the gap you’re leaving. Some employers won’t allow for remote work, and while you can’t be fired for recovering, you can if they need the spot.

There are about a hundred more reasons for being fired, but it’s worth avoiding all of them!

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Development Outsourcing Metrics

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Outsourcing is no longer a new concept. Lots of companies are electing to use service providers to supply certain tasks as opposed to handling them in-house. When done correctly, outsourcing can be extremely efficient and profitable. Yet, one thing that needs to be considered prior to the process of outsourcing is the development of metrics. These are essentially guidelines that are developed in order to make certain that the service provider’s deliverables meet the expectations of the customers or end users. Keeping that in mind, in this post we will take a look at the main considerations in development outsourcing metrics, so keep on reading to discover what they are…

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First and foremost we have people metrics. This relates to the individuals who work at the company you are considering outsourcing a portion of your work to. You should develop a set list of skills and qualifications you expect from the employees of the service provider. This will help to ensure that they possess the necessary skills and experience you require. Measuring performance is another metric that should be considered when it comes to developing the necessary guidelines for the employees.

Aside from this, two other important metric areas are cost and responsiveness. Let’s deal with the former first. Cost metrics are imperative to ensure you do not receive any nasty surprises when the company invoices you for the work they have provided. It’s vital to establish a cost per function point for both maintenance, like outsourced IT support, and enhancements. Aside from this, responsiveness is another critical metric. Businesses that do not establish this metric prior to outsourcing often live to regret it, as communication proves to be inefficient. You should establish commitment timeframes for project estimates, enhancements, call backs, ad hoc requests and the closing of production application defects.

We have already discussed the people metrics that are needed to ensure a quality service, yet you should also consider technology and process metrics in order to achieve this as well. After all, no matter how skilled the workforce may be, if they do not have the right tools and systems for the service you require they are not going to be able to complete it effectively. Putting in place guidelines in regards to processes and technology will help to ensure that you are happy with the service you receive. You may also wish to implement a customer satisfaction survey as part of a customer satisfaction metric at a certain phase of the outsourcing process to ensure that the service provider is actually meeting the goals of your end users.

All in all, this post has presented some of the fundamental development outsourcing metrics you definitely need to consider when you begin the process of looking for the best service provider for your needs specifically. This should give you a basic guideline regarding the approach you should take to measuring providers and ensuring they supply the standard of service you require. You may need to add additional metrics in regards to your company and/or the part of your business you are outsourcing.

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Online Marketing Strategies For Those On A Budget

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When it comes to growing your business online, marketing is right at the heart of everything you do, but it can be extremely overwhelming when you go online and see the big gurus and entrepreneurs with the flashy marketing and telling you that you need to have this strategy or this system otherwise you’ll definitely fail.

Not only is it untrue that there’s just one marketing strategy, tool or system that will work for you, but it’s also not necessary for your marketing to be flashy or cost a lot of money. Although it’s always great to be able to invest at higher levels and make your marketing look more professional and polished, but this is not necessary for success, and is only something you should do if it makes practical and financial sense for your business.

In this post, we’re going to share with you some of the top online marketing strategies that you can try out to see which ones are best suited to you, and the great thing about these strategies is that they’re simple enough that anyone can use them, and they really work well no matter what your marketing or start up budget is.

Blogging:

If you have any kind of online business – even if you have an offline business, you should be using the power of blogging to share great content with your audience. If you’ve never blogged before, you may feel a bit overwhelmed with the process, but really the best thing to do is come up with a list of topics that you think your audience would be interested in learning about and then creating some posts in advance around that, once you’ve created some posts in advance so you can schedule them out and remain consistent, since consistency is what contributes to growth.

Podcasting:

Creating a podcast show is another great way to reach an audience of people who may be interested in your products and services, and the great thing is you don’t need to come up with new and separate content each time. You can repurpose the blog content or take snippets of each post and then expand on it. Don’t worry about repeating yourself because not everyone consumes content in the same format – some people prefer blogs or videos, whilst others prefer podcasts.

Webinars:

Webinars are a fantastic marketing strategy when done right. They have gotten a bit of a bad rap in recent years because some people have been using them in a very sleazy way and only looking to make sales without delivering any real value. However, if you have a high value product or service such as coaching, copywriting, or even IT Support Services, then you could create a webinar that provides great value around one of these and then pitch your services at the end.

Social Media:

Social media is not about making sales, but building connections and relationships. If you’re able to do this with your audience, then the sales will come, so make sure you’re utilizing the power of social media for marketing your business online.

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