The ABC Of IT Protection

If you have landed on this article then it is likely that you are beginning your search for data racks and you need a bit of help regarding what to look for. First and foremost, it is important to be reminded of the fact that selecting the right server cabinets is something which is highly important because you need to ensure that your equipment is stored in a secure place and that it is in the right environment in order to operate to its optimum level. Luckily for you, finding the best server racks is as easy as A, B, C – literally. When on the lookout the three things that you need to consider are accessibility, brand and cost. These are the most important factors which will guarantee you sever rack shopping success.

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First and foremost, accessibility is highly important and this relates to several different concepts that you need to look out for when shopping for a server rack. First and foremost, it is advisable that you opt for a cabinet which is accessible via the use of a key – in other words, go for a rack with a security lock. After all, servers not only tend to be rather costly, but they are likely to be integral to the operation of your business. Therefore you need to ensure that they are in a safe place whereby only those with a key can access. Furthermore, when considering accessibility you also need to think about things such as whether the cabinet you are considering has a space for cables to be accessed through. Moreover, make sure that the tech cabinet or wall mount rack is in a position which is easy for you to access the server from the front as well as the back.

Once you have considered accessibility, you should then contemplate the brand of the server racks you are contemplating. After all, this is one of the best indications as to whether the product you are opting for is of a high quality or not. Before you buy the product in question you should search around online and read reviews and feedback in order to determine as to whether it has a credible reputation. Moreover, if you are considering buying a data rack which is of the same make as the website itself, then the site should have a section dedicated to testimonials which will make this easier for you.

And finally, you need to contemplate the cost of the server racks you are going to purchase. This is the last factor you need to consider, after all, quality is important first and foremost. Nevertheless, because there are so many different data racks available today, this also means the prices of the products are vast as well. Therefore, budget before you begin to shop in order to ensure you don’t spend over your means. Nonetheless, be careful that you are not blinded by a bargain, as mentioned – quality is the most important thing. Consider your costs as a whole when it comes to IT. Managed IT Services are arguably the most important in today’s tech-heavy environment.

All in all, if you contemplate the points mentioned in this article then finding a server rack will be as easy as A, B, C! 

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5 Things To Consider When Starting A Blog For Your Business

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The internet has opened up a whole new world of marketing possibilities, with one of the most common and successful being, content marketing. Content marketing is a marketing approach focused on the creation and distribution of relevant and valuable content with the goal of attracting and retaining an audience. In terms of businesses, this audience is then nurtured into paying customers, meaning that content marketing can be a relatively inexpensive way for businesses to demonstrate their knowledge and expertise as well as to increase their online presence and boost their bottom line. When starting a content marketing strategy the first thing businesses need to do is decide where they are going to publish their new content, and for most, the answer can be found in the creation of their own business blog. 

Here are a few things to consider if you are thinking of starting your own business blog.

Where will you host it?

Business blogs typically exist as a page on a companies pre-existing website and enable the business to easily link through to their products and services as well as to promote their content through other digital channels such as social media. There are now a number of ways to host a blog and website from google WordPress hosting through to website builders such as Squarespace and each has its own set of pros and cons. In the beginning, just host your blog wherever your website is hosted. 

What will you write about?

For content marketing to work you need to be writing about things that your ideal customer would want to be reading and so deciding what you want to write about is very important. Sit down and think about the pain points of your customers, what would they be searching the internet for? What value can you provide them? With your answers to these questions, begin brainstorming some content title ideas, or if you are still a little stuck then take a sneak peek at what your competitors are doing for some inspiration.

How often should you post?

The key to successful content marketing is to create consistent and valuable content, and this means posting reliably but not for the sake of it. As a general rule once a week is a good place to start when beginning your content marketing, but you may find that this eats up your content ideas quite quickly. Rather than sacrificing the quality of your content, opt for a slightly more spread out publishing rate of perhaps once a fortnight and remember that one of the tricks to content marketing is the repurposing of old content. 

Where should you promote your content?

If your blog posts are SEO optimized then they should appear naturally in Google search results but there’s no harm in also promoting them to your audiences across your social media. When thinking about where to promote your content the question to keep in the back of your mind is ‘do my customers hang out here?’ if the answer is yes, then share away, if it is no, then you may be publishing your content in the wrong place. 

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Top 3 Reasons Why You Should Advertise Your Small Business Online

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As a small business, there are many ways that you can advertise and market your products or services. Whether you opt for traditional advertising techniques, such as TV/radio advertisements or for social media posts and placing an advert for your business on a marketplace platform, there are many benefits that you can reap.

Keeping your small business’s online presence up to date is essential in the modern-day. A way of appealing to a wider array of customers, the word will get out faster about what you’re offering. 

But what are the other reasons why you should advertise your small business online? Here are three key benefits that you can reap from the moment you become active online – no matter what your business is selling.

Website Traffic and Leads

By advertising on an online marketplace or though one of the other above platforms, you’ll start to get business leads. It’s proven that online ads can drive a lot of traffic to your website when they start to pick up traction. Increasing the chances of new custom, it will make your business a lot more successful in the long term. 

In order to ensure that your advertisements increase conversions, for online content, it’s always worth hiring an SEO expert to assist your business. Aware of the latest trends and industry practices, they will make sure each of your advertisements is correctly optimized. 

Increase Trust and Brand Awareness

As a small business, you need to increase brand awareness where you can. And there’s no better way to do this than through online advertising. Keeping your business at the forefront of customers’ minds, they will start to think of your business as a household name. Opting for your service over others, the possibility of referrals also comes into play.

Through online adverts, you can also showcase your professionalism and credibility within the industry. Reinforcing that you are a legitimate business, your reputation will be very positive. 

It’s Quick and Easy 

One big reason why so many businesses – both large and small – advertise online. And that is because it’s flexible, quick and easy. Offering instant access to update and edit your ads (as well as post them when you want), it’s a modern tool that you should take full advantage of.

Planning a giveaway? Post about it on social media. Launching a new product or service? Utilize the internet to advertise it to your customers. With so many opportunities and possibilities, you won’t be lost on ways to advertise.

Not only do you get flexibility, but by advertising online, you’ll be able to track the success of the adverts when you want. Seeing who’s clicking on them, including the most popular times in which it’s being done; you can use the useful data to determine future marketing campaigns.

Final Thoughts

There you go! Those are the top 3 reasons why you should advertise your small business online. Of course, those aren’t the only reasons. There are dozens of benefits you can take advantage of. So what are you waiting for? Unlock the possibilities today and invest in online marketing!

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3 Dating Misconceptions You Need To Stop Believing

It’s so common to hear people complain about how modern dating is a nightmare and it’s impossible to find somebody that they are compatible with. But a lot of the time, people struggle to find success in their dating life because they believe some of the common misconceptions about dating. There are a lot of things that people get wrong, and it makes it impossible for them to find the right people to date and form successful relationships. These are the common dating misconceptions that you need to stop believing. 

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Online Dating Is Terrible For Real Relationships 

Online dating should, in theory, be great for everybody because you can meet so many new people. But people tend to associate it with casual relationships and they often think that it’s terrible for people that want a real relationship. But that isn’t the case at all and online dating can actually be great. There are so many different dating sites to suit specific types of people so it’s important that you find the right ones. You also need to put time into your bio and come up with something interesting that gives people a sense of your personality. Don’t just write basic things about your interests, write about what kind of person you are and what you are looking for in a relationship. As long as you use it in the right way, online dating can be great. 

Shared Interests Are Essential 

Shared interests and hobbies are good when you first start dating somebody because it gives you something to talk about, but a lot of won’t date somebody if they don’t have much in common. But it’s not shared interests that are important, it’s shared values. That’s why sites like arablounge which match people that share cultures and religions are so good. It doesn’t matter too much if you have different hobbies, but it matters a lot if you fundamentally disagree about important aspects of your lifestyle. Always look for somebody that shares your values, and don’t get too caught up in interests. 

Relationships Solve All Your Problems 

There are so many people that are unhappy in their lives and they think that a relationship will fix it. Then they get into a relationship and they realise that they’re still not happy. Often, they assume that their partner must be the problem and they break it off. But the truth is, relationships won’t fix your personal issues and they will still be there if you start a relationship with somebody, no matter how amazing they are. If you want to be successful with dating, you should spend some time learning how to be happy on your own and dealing with any issues that you have. It’s a bit of a cliche, but you can’t love somebody else unless you love yourself. 

These dating misconceptions are believed by so many people and it ruins their chances of ever forming good relationships. But when you let go of these ideas, you will be far more successful.

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Why Dating 2.0 Is Not All Bad

Online dating has a surprisingly bad reputation. Even though more and more married couples admit they’ve met online, the public mind refuses to believe that cyber technology and screen time can provide a healthy ground for a love story. 

In my time, say the seniors, people met at school or through friends. Sure, a lot of happily married couples today have tied the knot with their college sweetheart. But not everyone gets to cross paths with their significant other through their day-to-day activities. When you’re stuck in a closed social circle, online dating offers a new perspective on things. 

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It gives you more choice

First and foremost, dating sites are all about choice. Think of it as the romantic pendant of a networking platform such as LinkedIn. It gives you new insights into your surroundings, letting you meet new people who share your interests. While it’s no guarantee that you’re going to find your soulmate online, dedicated platforms such as Muslim dating sites or lawyer dating networks can help you to explore a micro-community. While it’s not to say you should only date people who share the same story and background, it can be a helpful approach to make friends when you’re new in town. 

You join the game with your eyes open

Your cyber dating journey begins with the creation of your profile. Your profile is, in many ways, similar to LinkedIn profiles. It’s a summary of who you are, except that you’re not trying to sell your professional skills and experience. Therefore, your dating profile lets you share what you expect from life and what makes you happy. For many online daters, it’s an exercise in defining their sense of purpose. Why does it matter? Typically, as you try to describe what you want to achieve in life through your profile, you get a better sense of who you are and what you need from a dating partner. The simple act of creating your profile and filling up the blanks gives you time for self-reflection. 

You don’t waste time

Dating apps have become a swiping exercise. Swipe right, swipe left, you choose whether you like the person or not. At first, it can appear a little too superficial. Most users describe their Tinder or other app interactions in terms of choosing whether the person in the photo is hot or not. It can feel pretty much like shopping for your next date. But in reality, the process happens naturally in real life too. You have a type, and therefore, you’re more likely to be attracted by people who share the same features. While the dating swipes might feel shallow, it’s an extension of your taste. You don’t waste time getting to know people who don’t fit your type. 

You communicate more

The advantage of online communication is that, for a lot of people, chatting comes easier than having a face-to-face conversation with a stranger. Therefore, the dating revolution gives busy introverts the ideal platform to get to know each other and share jokes and personal stories even before their first meeting. Why does it matter? Because you can be relaxed on your first actual date if you’ve already become cyber-friends. 

Is online dating as bad as the media make it to be? The debate is still open. However, depending on what you need and seek, it can be the perfect solution for you. After all, we’re all different, so it’s only fair to offer different dating paths. 

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Ideas For Learning New Skills Online

Learning new skills is a lot of fun, and it is even more exciting when you can do it at your own pace in your comfortable clothes. The internet has made that a possibility, and it is so diverse you can pretty much learn anything you like for free. It might be something to support your career, or it might be something you just really want to be good at. Either way, here are some ideas for learning new skills online. 

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Cooking

If you have always wanted to branch out and cook some great cuisine, then you can hit the internet and find everything you want. From learning how to make dairy-free ice cream, to the ultimate beef wellington. You can check out some recipes on Facebook pages like Tasty, or BOSH for great vegan food. There are some amazing YouTube channels dedicated to food too. Write down a few recipes and hit the internet to start creating. 

Design

Great design is a sight to behold. It looks beautiful and serves a purpose. To learn how to do it to a professional corporate standard might take a few years, but in the meantime, you can use Canva to get used to playing with graphics, layouts, and how to use the space well. If you are interested in developing the skill further, then check out the courses on Udemy and Coursera. You’ll be creating cool stuff in no time at all. 

Computer

Most of us know how to use a computer to some degree. But there is so much more to computer possibilities than just playing a few games or writing emails. Free coding courses have exploded in the last few years, and while they are pretty basic in comparison to what programmers do – they are a lot of fun and will get you started. You might want to check out other skills and IT training too – because you can add these to your CV, they make a great time and money investment. 

Language

Learning a new language is a lot of fun for two reasons – the first is it can help you travel and see more of the world. For example, Spanish is a great option to travel to a lot of Europe and many other countries too. The second is more job-related. You can become a translator, verbal, or written – or you can search for jobs in your new language speaking country. 

Drawing

This one might take more motivation, but the improvement you will see week after week is going to be amazing. We all used to draw a lot when we were little without even thinking about it; as we get older, the time and confidence fade a little. But you can find great free online art courses that can help you explore different styles. Art is great because it adds an element of calm and creativity into our lives – and who doesn’t want more of that? 

Learning online is very convenient and a lot of fun – so what’s stopping you? 

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Keeping Your Small Business’ Online Presence Up to Date

The internet is becoming an increasingly important tool for small businesses. In fact, it is pretty much essential to have a visible online presence if you want to be successful. Just look at the success of online-only businesses such as Amazon and ASOS, and take into account that the vast majority of high street retailers also have a website to complement their brick-and-mortar store. Operating online allows customers to order goods from you from the comfort of their own home, without the hassle of driving and parking. This is convenient for most people, particularly if you offer next-day deliveries. It also allows you to work on 24 hours a day, seven days a week basis. Online stores do not need to be manned, and it also allows you to operate on a global scale, with the simple addition of international shipping options. However, merely setting up a website and thinking that is it is not going to bring the customers to you. No, you have to put work in to make sure your website is up to date and visible amongst the millions of other sites on the world wide web.

 Here are a couple of critical areas to focus on:

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Web design

It is relatively easy to design and build a website, but if this is something you are not confident about, it is best left to the professionals. For an online business, your website is your storefront – it is the first thing your customers see, and it will say a lot about you. Studies have shown that most people will decide whether they will stay on your page within three seconds of clicking on it. What may have been appealing in the past may be outdated, so you cannot guarantee that customers will keep coming back if you never update or revamp your site!

Search Engine Optimization (SEO)

Search engine optimization, or SEO, is a concept that still remains alien to many business owners, despite being a relatively simple concept to master. In its most fundamental sense, SEO is about choosing the very best keywords for your site – the words that people are searching for your goods and services would use and incorporating it into your website content. However, optimizing your website is one of the best things you can do for your site, so again, getting a professional, such as SEOExplode to give you some assistance is well worth it. It will help you rank much more highly in search engines, above your competitors and give you an edge.

External linking

Another way to get your website high up in search engine listings is to have a high domain authority (DA). Essentially, if you have a high DA, your website has authority. One of the best ways to increase this, as well as producing useful and engaging content, is to have other sites link to you. Working with bloggers is an excellent way of doing this. 

Social media

Social media is one of the most effective – and cheapest – marketing tools you have to hand. The vast majority of the western population are active on social media, so if you are not utilizing that to the very best of your ability, you are missing out big time! Facebook is superb for engaging customers, drawing them in with exciting content and offers. Instagram, as long as you use high quality, curated images, is the perfect place to advertise products, and Twitter is great for conversation and short, to the point information and messages. Again, there are professionals out there who can manage your social media on your behalf if it is something that you feel you can’t do or do not have time for.

Pay-per-click advertising

Pay-per-click advertising (PPC) or cost-per-click advertising (CPC) are two great ways to draw in traffic. Essentially, a website such as Google will advertise your business in their banners, sidebars, and their listings under a sponsored tab, but you only pay when a customer clicks on them – hence the name. They work well because most PPC/CPC agencies allow you to really focus your advertising on your target audience. You can select the demographic down to location and interests, and your adverts will be shown to them, making it a relatively low cost and effective form of marketing.

These are just a few ways that you can help to ensure that your small business’ online presence is visible and up to date Incorporate them into your business practices sooner rather than later to bring in traffic and to maximize your sales!

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