The Advanced Guide To Getting The Most Out Of Your Website

Whether you’re using it to advertise your business or you’re running it as an ecommerce platform, the website is one of the most important tools to doing business online. But a lot of people are content to consider their job done once the site is up. That’s simply not true. Your website should be an ongoing project, constantly pushing for better results. Here, we’ll look at some of the advanced tools you should be using to get the most out of it.


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Getting the most visitors

Getting traffic to your website is important, but how do you ensure that the traffic is relevant? The best place to start is in the search engine. The better and more relevant your site is to people using the search engine, the more likely it is to be recommended to them. The better the user experience, the higher it will appear. The more dead-end links and the worse the site performance, the further down the list. Adding keywords to your pages can be helpful, too, but you should be careful in how you use them. Keyword stuffing isn’t a viable search engine optimisation technique. If you’re adding in every term you can think of, it will only harm your chances of being spotted by more people.

Getting the most conversions

So, you have them on your site. But are you turning them into customers? Not everyone can be converted. But there could be plenty of visitors you’re missing simply by failing to capitalise on their presence. A call-to-action, a better presentation of your content, even a reshuffle of the page can all have a big impact. It’s about finding what works for your conversion rate. To that end, testing is one of the most reliable methods you can use. Strategists like an AB test agency use multiple versions of your pages with variations. They take the individual versions and look at the visitor data to see how those variations change visitor behaviour. This way, you can pinpoint the strengths and weaknesses of your site and improve on them.

Getting the most returns

Regardless of whether they become a customer or not, if you can get people returning to your site, you’re benefiting. Not only are return visitors more likely to eventually become repeat customers, but they’re also more likely to share. The way you get them to return is by providing more value for those repeat returns. For instance, if you include a blog with content that is informative or educational, they may keep coming back to see what new advice you have to offer. Give recognition to your most dedicated of customers and fans on the site. This will contribute to a sense of community people are a lot more likely to get involved in.

There’s always a little more work that can be done to improve your business site. There’s another chance for more visibility or another way to convert new customers. Never stop striving or updating. Treat your website not as a simple tool but as an integral part of your business.

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Take Your Bar or Restaurant to the Next Level Without Spending Big

If you run a bar or restaurant, making it profitable should be one of your main aims. And that can be pretty easy if you take the right steps. So, if you think that the time is right to take your business to the next level, here are some of the changes you can make. And they don’t demand big spending either.

Improve Your Bathrooms

First of all, think about the bathroom. For female customers especially, this is one of the most important things about a bar or restaurant. If the toilets are too busy or unclean, you should change all that. By making them pleasant and clean, people will be more likely to come back to your establishment after their first visit. And that’s exactly what you want for your business.


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If your business is stuck in a bit of a rut, why not rebrand it? This gives the entire business the chance at a fresh start. All you need to do is add some new touches to the design and layout. On top of that, find a new name and logo for the place, and the stage a relaunch party. It’ll give potential customers a reason to try out your business and see what you have to offer if they never have before, The, hopefully, they will keep coming back for a long time to come.

Add a Cash Machine

A cash machine can be a great thing to add to your bar or restaurant if you want to give more options to customers. They allow they a way to take out money, and it will mean that they won’t have to leave your premises if they want to withdraw cash. That’s very important indeed. Cash machines can be bought at affordable rates these days, so there is no reason not to give this some thought. Once it’s in place, you will notice customers using it a lot.

Put on a Quiz

If you want to give people a reason to head to your establishment, you should put on some kind of event. The best of them is a quiz. They’re good because people love them, and they drive drinks sales, which can only be a good thing for the profitability of your business. On top of that, they are very cheap to run. All you need is a bit of organisation, some questions and someone to ask them. Once you have those things covered, you can relax and enjoy the evening along with everyone else.


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Create Great Cocktails

People often head to bars for the cocktails. If yours are lagging behind the competition, customers will have a reason to avoid your place and head somewhere else. That’s the last thing you want to happen, so create cocktails that are memorable, unique and very tasty. Use great syrups and buy the very best ingredients. You should even choose the ice carefully. The more attention you pay to the drinks you make, the better the end result will be. It’s a change you can start to make right away.


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Asking for Support from Your Boss: How to Do It


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Any employee hopes that their employer will support them in the development of their career. Unfortunately, some employers are much less supportive than others. It can all come down to the luck of the draw when it comes to finding an employer willing to treat you well. While they all need to act within the law, this doesn’t always offer you enough protection. Choosing the right employer is half the battle of finding someone to support you. However, when you have a job, you can still work on getting your employer to be more supportive. Much of the time, the trick is to convince them of how it will benefit the company.

Discussing Support for Disabilities

One of the ways you might need support is if you have a disability. You might have extra requirements that will help you to do your job. Fortunately, the law is on your side in this situation. Your employer is required to make reasonable adjustments that will help you get your job done. This could include a range of things that will help you physically or mentally. You might need to ask for adaptations in the bathroom or perhaps a quiet space to work. You should speak to your company’s HR department if they have one. If not, you need to find out who handles these issues.

Asking About Training

Many employees choose an employer because of the prospect of undergoing extra training. An employer that will help you develop your skills is a good choice. Employers often want to train their staff because it encourages them to stay. It can improve productivity and quality within the firm too. Sometimes, employers will offer training readily because they can see the value in it. However, sometimes an employee might feel that they need to request training. Your employer can request the help of HR consultants to assist with delivering training, but first, you have to convince them.

Asking them to pay for your training isn’t always easy. You might also need to convince them to allow you to complete the training at work. The best approach to take is to show your boss how it will benefit them. Don’t make it all about you and how it’s going to be wonderful for your career. Go to your employer with evidence that the training you want to undertake will be useful for their business. You may also want to talk about it in general terms and not just in relation to you.


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How to Approach Your Employer About Education Funding

Sometimes, you might want to go further than asking for a bit of extra training. Some people hope to further their education with a master’s degree or similar while working. Many employers are willing to help pay for this if they value their employee. However, approaching your boss about this isn’t easy. As with training, you need to show that your education will benefit them. Of course, you also need to convince them that you are willing to stick around. They don’t want to pay for your education only for you to move on to another firm. Make sure you know what you want to do and how your new skills will help you in your current position.


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Proposing Support for Health

Many employers are beginning to focus more on their staff’s health. They recognize that healthier employees do more and better work. Sometimes, you might have a specific health issues that require your employer’s support. For example, you might be undergoing treatment for cancer. Discussing this with your employer and working out how they can help you is essential. However, there are other ways you might wish for your employer to support you in a healthy lifestyle. You could bring up the possibility of activities that might help with people’s health at work. For example, you could set up a lunchtime choir or an after-work running club.

Gaining Employer Support in Legal Situations

Another way your employer can often help you is if you have a legal issue. They will sometimes be able to offer support or advice from their legal team. This is especially true if you have an issue that relates to your job. However, even if it doesn’t, they may be able to help you out. Usually, contacting the company’s legal department directly is a good idea. However, you may also want to keep relevant people in the loop.

Asking your employer for support can be difficult. However, many are willing to help their employees in a variety of ways.

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