Look More Professional (Without Resorting to Business Suits)

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I’m not a fan of suits. Sure, they look kinda cool. But using them to make your business look more professional? It’s lazy. Suits are becoming less and less popular in modern businesses, and for good reason.

Don’t weep for the death of the business suit. There are plenty of other ways for you to look more professional.

Improve that website

A shocking amount of business websites look like they were created in the early 2000s and haven’t been updated since. And many of the ones that look modern look like they were set up in just a few seconds using free website creation tools. Your website needs to look stunning and unique. This will help you look more professional.

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Don’t mix personal and business

People say you should do this. It’s becoming more acceptable in the age of smartphones and social media. They say it helps bring personality to your business. But let’s face it: it’s difficult to control what happens in either our business or our private life. You don’t want some unexpected (or embarrassing!) event in one to damage the prestige of the other. So do your best to keep the two separate.

Let the world know you’re real people

Yes, I did just say that you shouldn’t mix personal and business as much as some may suggest. But you should still be able to let people know who you are, especially if you’re the one running the business. Your website should feature photos or even small bios of you and your team. You may think this makes you look like you’re treating the site as you would social media. What you’re actually doing is demonstrating that you’re proud to have your faces associated with the business.

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Look into uniforms or name tags

I am trying to stay away from the “suit” suggestion. But some jobs certainly do function better when uniforms are in place. Let’s say you’ve got a restaurant or a brick-and-mortar retail business. Uniforms simply make it easier for customers to identify who works here and who doesn’t! If you don’t want to use uniforms, you could always look into corporate name tags. These work great with uniforms, but if you want employees to wear their own clothes, then name tags can do the trick.

Get an office…

Offices can be pretty overrated. And it’s true that you don’t need an office to run a successful business. Teleworking has made success outside of the office pretty feasible, after all! But let’s say you have a lot of employees. Or that you need to meet and impress clients quite often. In this case, you should probably look into getting an office. You don’t have to move all of your employees into it. But having a main hub of operations definitely makes you seem more professional.

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Flickr

…and keep it neat

Of course, offices can look pretty darn unprofessional if you’re not careful. Yes, it’s true that a bit of clutter makes it look like you’re hard workers. I’m not saying your office needs to be spick and span. But it does need to look neat. It shouldn’t look like utter chaos. Besides, an office that’s too messy can pose a safety risk!

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