While many people dream of the opportunity of working freelance, it isn’t all a bed of roses. Striking out on your own is tough, and it takes a lot of hard work, persistence, and ability to take rejection to succeed.
There are more freelancers than ever in this modern world – which just adds to your problems. With so much competition, it has never been more important to stand out from the crowd than it is today.
With this in mind, I thought I would pull together some excellent tips for boosting your freelance prospects. Read on to find out more!
Develop a niche
First of all, think about developing a niche for yourself. There are hundreds of other freelancers in your area and field, all offering general business services to anyone. The result is that you are up against a lot of competition, and wasting a lot of time on wooing clients that just hire someone else. So, think about your skills and knowledge, and try to establish yourself in a niche instead. You will find you can target customers much more accurately, for a start. And, your speciality service will give you a wealth of opportunity you have never even considered.
Develop deeper relationships
As a freelancer, you will offer your clients a particular set of skills. But what if you could offer them more? There are two ways of doing this. First of all, reach out to complementary businesses in your field and start developing relationships with them. For example, let’s say you are a copywriter and your client needs some on-site SEO performed. If you know a reputable SEO freelancer, it’s a simple case of recommending them. Meanwhile, your SEO friend is recommending you for the copy on their client’s site.
Invest in new skills
The second idea is to learn those skills yourself. Find some suitable courses and develop your skill set over time, and you will have more to offer your clients. There are courses in any subject you can think of, from computer training to specialist products. Training Connection recommends face-to-face instruction, but there are other options. You might consider signing up for an online course or e-learning qualification, for example.
Focus on profit-making tasks
There is so much to do as a freelancer – without ever meeting a client or doing any paid work. Invoicing, accounts, marketing – the list is endless. The trouble is that the more time you spend on paperwork and admin, the less time you are out earning money. So, think about getting some help. A virtual assistant could help you complete all your basic admin duties – and will likely do it better, too. A bookkeeper can help you organize your taxes. And hiring another freelancer or agency can help you with your marketing. Of course, this costs money. But, if it enables you to earn more, it is always going to be worth it.
OK, so that’s all we have time for today. I hope these ideas have helped all you budding freelancers out there!
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And thanks for reading! 🙂