The Technological Uprising – Don’t Get Left Behind

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Technology has always been a fluid and ever-changing area. For businesses, this means that a lot of work has to be done to make sure that they don’t get left behind. Times are changing, though. And, so is the way that tech is evolving. So, nowadays, you not only have to stay ahead of the advancements; you also have to stay ahead of how tech is advancing. This is hard for people without loads of time. And, it gets harder when you don’t know what to look for.

Our technology is always advancing at an alarming rate. In fact, the rate that we are making advancements in most fields of technology are increasing. This means that humans are doing more than ever to make changes to the way that we live. But, these changes aren’t in the same ways that they used to be. When computers first hit the scene, there were loads of physical improvements that could be made to make them better. Over time, the point has been reached that we can’t get any further until we make changes to the way that computers work. This has led to innovation to be found in software; instead of hardware.

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It’s hard for companies to make computers more powerful because of two major drawbacks; power and heat. At the moment, the conductors that we use for processors are very inefficient, which means that they lose a lot of the power pumped into them as heat. By making the processor larger and giving it more power; it’s possible to make a processor much more powerful than the ones found in most computers. But, this process also makes it run a lot hotter. And, it will need a lot more power to run. The best answers around for these problems can be found in superconductors and organic computers. Both of which are a very long way away from being usable on Earth. And, may not even be possible.

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This leaves the only room for innovation to be in the software that is run on these machines. But, as software changes, it’s hard to follow. Unlike hardware, where you will have large trade shows and news about releases; software will simply be release. And, there will be nearly no advertising for it. So, knowing that new tech is coming can be a great challenge when you’re looking for software. The best way to deal with this is by taking on a little bit of help.

Thankfully, the help that your business needs can be found everywhere. IT support is a very common business. People have realized that companies struggle with this area. And, to take some of the pressure off, have started companies dedicated to helping them. A good IT support company will be able to advise your software choices. And, they will be able to keep up-to-date, so that you don’t have to. This can make life much easier. And, even make your business a little better, too.

If you want to take your software game to the very top level, then you need to look at developing your own software.  For most companies, that’s actually going to mean working with a third-party devops professional services company to develop software to your own specifications.  Well-developed custom software meets your company’s current needs perfectly and has room to grow with your business.  It really is in a class of its own.

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Hopefully, this will inspire you to start working hard to make sure that your software is the latest possible option. As new software is released, new features become standards in the business sector. If you don’t keep up with this; you could struggle to communicate with business in the future.

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Direct Mail: Successful Campaign Ideas

All too often, organizations focus on marketing their brands online. Sure, most people have an Internet connection and browse the Web on a regular basis. Still, that doesn’t mean that offline marketing is dead and buried! In fact, the truth is far from it! Direct mail campaigns are one of the oldest and most efficient ways to reach a target audience.


You have the power to capture your customer’s attention and sell them your products and services. But, that can only happen if your campaigns are successful! So, how can you ensure that you aren’t wasting time and money with the wrong direct mail marketing strategies? Here are some ideas to help you improve your return on investment and grow your business:


Instill a sense of urgency


When people receive mail that they assume is “junk mail” they will just throw it away in the trash or recycle it. But, what if you could make them open your envelope and do it sooner rather than later? One industry trick is to write something like “urgent” or “private and confidential” on the envelope.

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People will usually open such envelopes with a higher priority than the other mail they’ve received that day. It’s also a good tactic for campaigns where you’re only running a promotion for a limited amount of time.

Make sure your data is clean


Don’t you just hate it when someone writes to you, but they’ve misspelled your name? It doesn’t matter whether you have an in-house mailing list or you’ve bought one from another company. It’s vital that your data is clean before you use it as part of your mailing campaign!


Consider hiring a team of “data cleansers” to qualify and update any names and address that look wrong or incomplete.


Make your envelopes enticing


Don’t be like everyone use. Stop sending out plain white or brown envelopes to your potential customers! We are in 2017; we can print things out in color, you know! An attractive multi-color graphic envelope will make your mailing stand out from the crowd.


It pays to use the right direct mailing service to make that happen. Don’t assume that all mailing houses will offer that service. Be sure to see a sample of the envelope before you start a mass mailing!


Personalize your campaigns


You might think that successful mailing campaigns are ones where you can reuse the same content and just change the person’s name of the letter. But, you would be wrong! Personalize your campaigns to better fit the needs of your intended target audience.


For example, let’s say you run an auto dealership. Your campaign letter could include details of the car your customer last bought from you, and how you can offer them a loyalty discount on a new one!


Timing is everything
Last, but not least, time your campaigns so that they remain memorable in the minds of your audience. One example might be to send the mailings out before a public holiday. You could use the opportunity to offer a “holiday discount” if they take up your offer by a particular date.

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4 Routes to Success in a Life of Less Stress

Living a life of less stress is something that most of us aspire to. Unfortunately, with so many work and family pressures weighing on our minds, this is something that isn’t always easy. The real skill comes from being able to compartmentalize the different parts of our lives so that they don’t overlap. If you find that stress is negatively affecting your life, here’s some advice for getting back on track.


Get A Good Night’s Sleep

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We all know the stress relieving qualities of a good night’s sleep, but the problem is that too much stress in your life affects your sleep, leaving you more tired and stressed. And so the vicious cycle continues. If you find yourself struggling to drift off, try writing down all your worries in a journal and leave them until the next morning. Remember, it’s very unlikely you’ll be able to solve all the world’s ills from your bedroom! Get into a steady bedtime routine so your body naturally becomes prepared for sleep, and try to relax yourself close to bedtime. This may be by listening to music, meditating or some gentle yoga.


Cut Down on Screentime

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First and foremost, watching TV or playing on your laptop too close to bedtime can interfere with your sleep. The light naturally disrupts your body’s ability to produce melatonin which is the sleep hormone. It can also be very stress relieving simply to get away for your screen for a little while. Social media in particular can be a problem as it often doesn’t do you any good to compare your life to those you see on there. Remember that it’s a highlights reel and everyone will be dealing with their own issues even if it seems like they’re on holiday all the time!


Take Time to Yourself

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Even if you can only set aside a few minutes every day, this time can be invaluable in helping you to recharge. Many people find taking a bath can be very stress relieving so take a look at the advantages of steel baths vs acrylic baths if you’re thinking about investing in a new one. Other people prefer to read a book or listen to some music or a podcast. Taking some time to decompress from the stresses of life is extremely important for everyone.


Focus on Exercise

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Getting into an exercise routine can be a great way to focus your mind away from your other stresses in life. If you’re in the middle on an intense spinning class or at match point in a crucial tennis match, it’s very difficult to focus on anything else! Exercise generally provides a sense of balance to our bodies and minds, helping to significantly reduce stress. Even a long walk can help get your mind focused and sort through some of the jumbled problems which race through our minds.
These are just four methods for reducing the stress in your life and getting you back on track mentally and emotionally.

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