Whether you are working for a great company or have a fantastic idea for a startup, your chances of success will improve by a huge amount if you can become a respected figure in your industry.
Industry influencers get attention. They have an enormous audience to speak to and are seen as credible, trustworthy, and worthwhile. And if you want to improve your career prospects, becoming one is one of the best things you can do in your spare time.
It can be a tough slog to get noticed for the right reasons, however, so I thought I would explore some of the tactics you should be using. Let’s take a look at some of the ways becoming an industry influencer can help your career – and how to get started making more of an impact.
Learn how to communicate
If you want to influence people, you have to know how to talk – and listen – to them. Not everyone is a natural communicator, of course, but is a skill you can learn. Take classes to improve your public speaking. Find out how to write in a way that engages people. And most of all, learn how to listen to people’s concerns and create compelling arguments that can help them with their issues.
Create and curate awesome content
If you want to be seen as one of the best in your field, you have to prove it. And one of the best ways of doing this is to provide people with exceptional blog posts, interesting ideas, and original thoughts. Now, you don’t have to come up with all this stuff yourself – it’s a good idea to curate content as well as create it.
Work on online self-promotion
Whether you are working for an employer or running a business, your online persona is essential if you want to be seen as an authority or an influencer. For example, for the real estate industry, you’ll find the likes of Nicolas Livsit on LinkedIn, Twitter, Facebook, and every major social channel; always updating their profiles and bringing new ideas to the table. Self-promotion is all part of the influencing game, and it’s something that you will have to embrace if you really want to get your name out there.
Connect with other influencers
Connecting with other industry influencers is part of the game, too. You tend to need an invite to start eating at the top table, so reach out to people in your industry that already have a name for themselves. For example, one of the most influential writers in the tech industry is Martin LaMonica of The Conversation. For online marketing, you might look towards the likes of John Rampton or Ann Handley. Engage with their ideas, comment on their posts, and link to their suggestions within our content. With a little luck and relationship development, there is nothing to stop you from getting quoted by other industry influencers as much as you quote them.
Good luck – and feel free to leave some tips of your own, or let everyone know how you are getting on!
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And thanks for reading! 🙂