Job-Hunting Myths Debunked!

Like most people, you’re probably approaching your current job hunt with a firm set of beliefs as to how the process works, and the things that will or won’t be effective. However, a lot of these common beliefs are completely wrong, and won’t do anything other than hold back your job-hunting activity. Here, I’ve debunked some of the most common myths that hold people back in their job hunts.

Your CV Isn’t That Important

 

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From Flickr

 

First impressions count for a lot in every aspect of life, and this is certainly true when it comes to job hunting. Your CV and cover letter are the first impressions that prospective employers will get of the kind of person you are. With this in mind, you can’t afford to let any interviews slip through your fingers by sending out shoddy CVs. Make sure you tailor your personal statement and the way you word your work experience to the job you’re applying for. Take steps to ensure the whole document is completely free of spelling and grammatical errors. Remember to explain why you took on any extra training and applied for previous positions. You don’t have to meet the standards of professional CV writing, but you should be striving to get pretty close!

The Interview Is About Convincing the Interviewer to Hire You

It can be easy to think that the interview process is all about getting on the good side of the interviewer, and convincing them to give you the job. However, if you dig slightly deeper, you’ll find that it’s more about figuring out if you’ll fit neatly into the position, and how much you really want the job. Obviously, we all need to keep roofs over our heads and food on our tables. However, if you neglect to think about what comes after the interview process, you can easily wind up in a position that you’ll struggle with and eventually become miserable in. Think of the interview process as a two-way communication channel, rather than the interviewer putting you under a microscope. This will always result in a better outcome.

If You Don’t Follow Up, They’ll Think You’re Not Interested

 

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From Flickr

 

Yes, this may have been true at one point in the past. However, it’s 2017 now, and these calls don’t help in the majority of cases. In fact, they can sometimes hurt your chances of getting the job. The modern job market is pretty saturated. There are going to be dozens, if not hundreds, of other applicants aside from you applying for the exact same position. If they wanted every single applicant to follow up, the employer would have to spend all day fielding calls, rather than going back over interviews and applications. If you have reason to believe that there’s been some kind of mix-up with your application, then go ahead and make that call. Generally though, once you apply, you need to accept that the ball is in the employer’s court, and it’s up to them to decide whether or not they want to speak to you.

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Is It Time To Retire Your Workhorse?

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Image source

 

You’ve held onto your car through many years and every time you think her life has come to an end, miraculously you have managed to stretch a few more miles out of her.  The thought of saying goodbye to the car you took on your first date, headed out on your favourite road trip and got you home through a storm when others were stranded, has been a little too much for you.  Sadly though, it’s time to admit her driving days are over.

 

If you are lucky you may find someone who is just starting out as a driver and is desperate to get their hands on a cheap project car.  Who know’s with a little bit of TLC somebody could nurse her back to life.  Or you could consider setting her off on a new life at the race track.  Her engine is kaput but she has an incredible chassis so maybe someone could give her an exciting future.  The likely route? Junk cars for cash.  Sorry, as hard as that is going to be, we have to let go at some point right?

 

Good.  Now that is sorted out, let’s have a look at your new options.  A younger, safer more reliable workhorse that is going to look after you, and your children if you have them, slowly becoming full of brilliant memories you will make in the future.

 

Car finance packages are an excellent way of getting into a brand spanking new car.  There are so many options right now including hire purchase solutions which can help bring the monthly costs down a touch.  You could also consider checking with your personal bank and seeing what rates they offer.  Sometimes the interest rate on a bank loan is a little lower.  Although the bonus of dealer finance is you sometimes find they offer some incentives too.  Such a discount on the OTR price of the car.  Dealers make money out of selling you finance so they are able to move a little more on price sometimes.  Also a few manufacturers offer free insurance for a year or free servicing.  So speak to your local car traders and find out what they have to offer.

 

If you don’t have the budget to go new and the finance is something you want to avoid then the second-hand car market is the place for you.  With plenty of internet auction sites specialising in second-hand motors, you can cut out the middleman and head straight for the seller.  You will need mechanical knowledge, so if you are light on that then find a friend or a local mechanic who will come with you.  Make sure you do a history check on the car too.  You don’t want to be buying something that ought to be in the junkyard you just sent your old faithful to.
Buying a new car is a huge commitment and a massive financial investment so take your time and do your research.  However the peace of mind that comes from having a newer car with tons of modern safety features is worth the wait and the money.  Happy driving!

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Drive Loyalty & Ensure Clients Keep Coming Back

Many new businesses put a huge focus on finding new customers – and for good reasons. After all, the more clients you are attracting, the more likely it is your business will grow. However, attracting new customers is expensive. You have to devote a lot of time, energy, and money into trying to appeal to them. A much cheaper way of making sales is to increase loyalty amongst your current customers, who you already are in contact with and don’t have to spend on attracting. You do, however, have to ensure they remain loyal – and I’ve put together a few simple ideas which can help you achieve it. Let’s get started with some of the basics.

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Pic from Pixabay.com

 

Up your service game

 

First things first – ensure your customer service is making a big enough impact on your customers. Every time you make a sale or get an inquiry, your service must be pitch perfect, friendly, attentive, and, ultimately, better than your clients receive anywhere else. But also, you need to ensure you keep in contact with your customers. Making a sale is one thing, but connecting with your customers is the most important part of the process. Instead of focusing on new acquisition, try sending thank you emails or messages – perhaps ask your clients if there are any issues. Maybe you could send them a discount code or offer them a deal the next time they buy anything. Don’t forget, on average, acquisition of customers costs around six times more than retention, so you have some room for maneuvering.

 

Stop trying to sell

 

Not every person that walks through your door or sends you an email will buy from you there and then. But depending on how you react to them, they could still end up becoming a customer. If you can show that you genuinely care for their needs and help them out with what they might be looking for, it can leave an indelible mark. And when that customer decides they are ready to buy, it is likely they will come to you. The truth is that when a client feels like you have their support and assistance in mind, they are more liable to talk about it with other people, which increases your potential market even further.

 

Create an application they cannot resist

 

Apps are a great way of giving something back to your customers and keeping your company at the forefront of their minds. In fact, they are so useful that many businesses utilize mobile or web application development and offer it free to their customers. It all depends on what your business offers, of course, but there are many different ways it can help. For example, let’s say you are a digital marketing agency – maybe you could produce a simple desktop app that customers use to check performance, or research industry keywords. Going in an entirely different direction, let’s say you are a baking equipment and ingredient store. Maybe your app could offer a broad range of recipes that you can create from all the stuff you sell in-store. Not only will these give customers something useful, but it will also drive traffic to your store, both online and off.

 

Reach out for feedback

 

If you can reach out to your customers for feedback, you win on two different levels, First of all, it gives you a chance to improve your business and helps you see everything your company does with a fresh pair of eyes. But it also tells your customers something incredibly important: you are prepared to listen., When a client suggestion ends up as part of the way you do business, they will feel like they have a stake in your company, and will be more inclined to use you again.

 

Personalize every experience

 

Finally, forget what you read about data – it’s the personal experience that counts for the vast majority of customers. Sure, you can use data to inform your behavior and find out what customers really want. But in the end, it’s the one-on-one experiences that will mark you out as a great company to do business with. Get to know your clients as individuals, and connect with them on a human level. The next time they consider looking into your industry, there is far more likelihood they will call you up if you go down this route.

 

How do you keep your customers coming back, or are you struggling to retain clients once you find them? Feel free to share your thoughts and experiences in the comments section below.

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