We live in the modern age. An age which requires speed, speed and more speed. This era of technology and ever more rapid communication is amazing, but it’s also overwhelming for a small business just trying to make it in the world. Still, even the smallest fish in the biggest ocean can make a mark if they understand how the ocean works. It’s all about looking at your specific industry, and seeing which few marketing techniques have actually garnered results from your target audience. Don’t feel overwhelmed by the industry as a whole.
This may all be easier said than done, and I realise that, because your company has most likely already implemented some form of marketing campaign. However, the key is to stand out from the crowd, and, most likely, numerous other businesses within your trade are using similar marketing tactics to you. To be unique, then, you have to think outside the box. You have to look at what your potential customers want and offer it to them in a way which captures them entirely off-guard. Here are some ways you could do that.
Generate some hype.
Of course, there are many different ways to create a buzz around your company. You might do a little networking on the streets, and you could think of a quirky marketing gimmick related to your style of service, in order to appeal to your target audience. Of course, your target audience isn’t just out on the street. A great way to reach them is through the power of social media, and sharing some exciting content on Instagram or Twitter, perhaps with pictures of goods your company offers, could be the way to boost local hype for your business.
Do something personal.
Believe it or not, your potential range of customers don’t actually view themselves as “customers”. These are people, and when they’re purchasing a good or service from businesses within your industry, they don’t see themselves as another cog in your business design; these people see themselves as somebody who needed something, and they went to the best place which seemed to be offering it.
This is the key. You’ve got to stop thinking about your business as an end, and start seeing it through the eyes of your customers; as a means to an end. People don’t care about the company itself. They just want to buy a good or a service from a brand that they can trust, and this is the tricky part. You have to show that you’re different to the other players in the market.
In my opinion, the best way to do that is to do something real. Handwriting a letter to existing customers, for example, shows that a human being has taken time to talk to them specifically. Even sending a quirky, well-designed flyer could re-capture an old customer’s attention, and you could use a Weekend Printing service to do so in a professional, polished manner. People like the personal touch. They might even refer you to their friends if they feel you’re different, and you could offer them rewards for doing so. Think outside the box.
Ensure your team is on the same level.
The most important aspect of a successful marketing campaign is a real campaign, as I’ve said many times. If you want your business to project a driven and motivated image, everybody has to be on the same page. Your employees need to all want the same things for your business. Ensure you hire the right people for the job.
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And thanks for reading! 🙂