Where’s The Humanity? Why (And How) Your Business Should Keep The Human Touch

If there is one thing that tends to really upset or annoy customers, it is when they feel as though they are dealing with a business which has lost its human touch. It is easy to spot a corporation which is afflicted in this way, because the way in which they communicate with real people is either jarring, disjointed, or downright rude. It goes without saying that you don’t want to talk to your customers this way, so it is clearly very important to retain the human touch in your business. Doing so might seem like a challenge, but today we are going to see how it is actually relatively straightforward. Here are some powerful, yet simple, ways to retain the humanity in your business, no matter its scope or design.



Email Signatures


Email can be one area which is particularly prone to digitized humanness. We all fall into strange ways of relating and communicating with email, and it is difficult to extricate some of these bad habits on a daily basis. But there is one part of the email where you can easily claw back some humanity – the signature. Here, you have an opportunity to sign off with something real, something genuine, and it is advisable to make the most of this opportunity. Your email signature can be a surprisingly powerful opening in which you can make a human connection. No matter the content of the email, the signature can add that little flourish at the end, and often your customers will find this reassuring.


The ‘Behind The Scenes’ Effect


People tend to really enjoy finding out about how your business works. This is at least partly because finding out about the workings of a business brings it back to its normal, everyday humanity. Your business is run by normal people, after all, and it is often a healthy sign to show that to your customers. You could even consider using a live streaming sdk solution to provide your customers with a behind-the-scenes reel, footage of your actual office at work. These can be a great way of showing a kind of basic human humility which people tend to find really attractive in a business.



Remember Your Branding


It is all too easy to get carried away with various ideas when it comes to branding. Partly, this is because a brand image does need to be slightly ‘out there’ – in other words, in needs to differ in some way, stand out and be bold. But if you can include something of your basic humanity in your branding, there is a good chance that this will have a positive ongoing effect. Remember the human when you are branding, and it is likely that the real humans – your customers – will appreciate the effort.


Customer Interactions


Finally, it is worth training your customer services staff to interact with your customers in as genuine a way as possible. There is a fine line to be drawn here; they need to be both human and utterly professional. This is a tricky balance to be had, but it is the one that works, so make sure this is what they are aiming for at all times.


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