Designing a new product or service is an exciting process and you will be keen to plan an effective launch in order to reach your target market. Serious consideration is needed as to how you plan to market your business and your first priority should be to develop a marketing strategy. Effective marketing will ensure the future viability of your business. You need to get the “word” out to your target market, otherwise no one will know about the amazing product or service you have developed.
The most successful marketing and advertising techniques use several forms of media rather than one or two, your aim is to reach customers across the board.
This article aims to explore creative marketing strategies.
Traditionally, advertising in the press, TV and radio was the only way to get your product known to potential customers. There’s definitely still a place for these forms of advertising. TV is expensive, but many people will see your advert. If you are a small start-up business most towns have their own community magazine, which sells advertising space at reasonable cost to local businesses. This could be an effective and low cost option. Local newspapers and even a card advertising your service or product in your local shop is worth pursuing, if your business is small.
If you have developed a niche product that is new and innovative you will want retailers to connect with your product enough to stock them in their shops. If you can capture the attention of large retailers your product could be stocked nationally or even internationally. Every year many trade shows are held attracting a large number of buyers within an industry, examples of such are toy fairs, gift fairs and motor home and caravanning shows. If you decide to invest in showcasing your product or service at a trade show, it is worth getting expert advice in creating a perfect trade show display. A carefully designed trade show stand will draw potential customers in.
With the majority of sales and communication occurring online in current markets, it is essential that you have a strong online presence with a website that features highly on internet search engines. It is worth investing in hiring website designers and seo experts so that your website is current, works effectively and communicates content successfully to potential customers. Ensure your site is easy to use and secure, especially if online payments are taken.
Using social media is an excellent way of promoting a product or service as your potential audience is huge. You will also be able to respond to queries quickly and build up a friendly relationship with consumers. Always try to stay professional in your responses and don’t react negatively to criticism otherwise using social media could have the opposite effect of positive promotion. If your product is visually appealing instagram is a great platform to showcase your product using professional photography.
This is just a short resume of marketing techniques available, there are many more. Your priority should be to plan a marketing strategy and use accordingly.
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