Daily Archives: January 30, 2018

Don’t Be a Sinking Ship: A Guide to Travelling Around the World in your Boat

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There are plenty of people out there who would never even think about buying a boat and this is because they believe that a boat is a bad investment. They also think that a boat investment is like throwing money overboard. Some boats do end up costing quite a bit in repairs, but others don’t as much so it really all comes down to choosing the right one for your needs. There are also many pitfalls that you can avoid to try and cut the cost down as well. All in all, a boat is a brilliant investment if you want to travel the world and your family can have years of enjoyment as a result.

Affordability and Expenditure

Did you know that when you have your very own boat, you can travel as far or as close as you’d like? You can take to the seas and venture out to almost any location. The problem is that you have to make sure that the boat you have is affordable and you also have to make sure that you can afford to run it. Financing is a great option here and there are plenty of dealers who can help you. They can even help you to cut the interest rate down as well!

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Insurance

One of the first things that you would have to consider is the insurance. There are a lot of factors that can come into play here and that includes your boating experience, the cost of your license and more. When you do have your insurance sorted out, you will have to make sure that the insurance covers you if you do happen to travel out of the country as this is one of the many pitfalls that a lot of people experience when owning their first boat.

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Boating Tips that will Change the Way You Travel

If you want to make the most out of your boat travel then you have to make sure that you drive at a slower speed so that you can increase your fuel efficiency. You also need to invest in some marine grade lumber as this is one of the best ways for you to make the most out of your purchase. Of course, it’s also very important that you minimise the amount of time that your boat is in the dock and you need to keep your engines maintained as well.

All of this will help you to keep the cost down with your boat and it will also help you to make sure that you are happy with the end result of your purchase in general. All in all, travelling the world on a boat is an experience unlike any other and you would be surprised at how easy it is for you to have the journey of a lifetime without having to worry about a thing. It’s a great experience for the whole family and it is a great way for you to spend the time to focus on yourself as well.

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You’ve Got A Friend In Me: Finding Customer Loyalty Through Investment Schemes

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It’s no secret that customer loyalty is an essential part of business. Drop in customers are all well and good, but those who return make your company. These are the ones who spend the most with you over their lifetimes. They’re also the people who spread the word about you. And, as can be seen from sites like www.meltwater.com, word of mouth marketing is a pretty big deal. So much so that you’ll struggle to get going without it.

It’s no wonder, then, that most new businesses go out of their way to attract customer loyalty. This can involve anything from loyalty schemes to mailing lists and special offers. Whatever keeps people coming back. In truth, though, to build loyalty, it may be worth thinking outside of the box. After all, why should customers pick you if you aren’t doing anything different? Instead, it’s worth considering loyalty schemes other companies aren’t using.

One fantastic option here would be to encourage customer investment. It’s a well-known fact that we care most about things we’ve invested in. It gives us a personal reason to want that thing to succeed. And, an attitude like that could well boost your company, To get you started, here are a few investment ideas worth considering.

Sell stocks and shares

As well as providing you with some backing money, selling stocks and shares is sure to promote loyalty in your customers. To get yourself started, here, visit sites like allbusiness.com, and find out what you need to do. Then, don’t hesitate to get going. If customers put money into your business like this, you can be sure they have a vested reason to care how well you do. As such, they’re more likely to sing your praises and point their friends in your direction.

Personalized installments

Another fantastic idea would be to work on installments funded by your investors. Something like the engraved brick projects found on sites like www.brickmarkers.com would work fantastically here. This way, customers pay for personalized bricks to go into whatever installment you’re creating. To spread goodwill even further, you could donate the money made to a charity. Either that, or you could use it to improve your operations for all. Either way, this is sure to get people on side. It’ll also guarantee they return time and again, even if it is only to see their bricks in place!

Ask for help

Sometimes, it’s also worth flat-out asking for help. With the use of Crowdfunding and other platforms, you can get financial backing straight from customers. This can help them feel as though they’ve played a role in your business, and that’s sure to instill great loyalty. That said, you may need to develop a decent customer base before this becomes a possibility. Look at Amanda Palmer, for instance. She hosted the most successful Crowdfunding project to date, all thanks to a fiercely loyal fan base. But, she did have to build that relationship on platforms like Twitter before asking for money.

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Marketing Strategy Tips For Your New Business

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Designing a new product or service is an exciting process and you will be keen to plan an effective launch in order to reach your target market. Serious consideration is needed as to how you plan to market your business and your first priority should be to develop a marketing strategy. Effective marketing will ensure the future viability of your business. You need to get the “word” out to your target market, otherwise no one will know about the amazing product or service you have developed.

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The most successful marketing and advertising techniques use several forms of media rather than one or two, your aim is to reach customers across the board.

This article aims to explore creative marketing strategies.

Traditional advertising

Traditionally, advertising in the press, TV and radio was the only way to get your product known to potential customers. There’s definitely still a place for these forms of advertising. TV is expensive, but many people will see your advert. If you are a small start-up business most towns have their own community magazine, which sells advertising space at reasonable cost to local businesses. This could be an effective and low cost option. Local newspapers and even a card advertising your service or product in your local shop is worth pursuing, if your business is small.

Trade fairs

If you have developed a niche product that is new and innovative you will want retailers to connect with your product enough to stock them in their shops. If you can capture the attention of large retailers your product could be stocked nationally or even internationally. Every year many trade shows are held attracting a large number of buyers within an industry, examples of such are toy fairs, gift fairs and motor home and caravanning shows. If you decide to invest in showcasing your product or service at a trade show, it is worth getting expert advice in creating a perfect  trade show display. A carefully designed trade show stand will draw potential customers in.

Online presence

With the majority of sales and communication occurring online in current markets, it is essential that you have a strong online presence with a website that features highly on internet search engines. It is worth investing in hiring  website designers  and seo experts so that your website is current, works effectively and communicates content successfully to potential customers. Ensure your site is easy to use and secure, especially if online payments are taken.

SEO

When you Google your business, you want to be at the top of the search results page. But so often, this is not the case. It is a very competitive world out there and it is important that you put in the effort to drive the hits.

Search Engine Optimization, or SEO, is a group of practices associated with driving your website’s performance in the search engine rankings. SEO encompasses mobile optimization, local SEO, and link building. There is a lot that goes into SEO and it is often worth outsourcing this task to a specialist company. To find an SEO company, check out our website for more information.

Social media

Using social media is an excellent way of promoting a product or service as your potential audience is huge. You will also be able to respond to queries quickly and build up a friendly relationship with consumers. Always try to stay professional in your responses and don’t react negatively to criticism otherwise using social media could have the opposite effect of positive promotion. If your product is visually appealing instagram is a great platform to showcase your product using professional photography.

This is just a short resume of marketing techniques available, there are many more. Your priority should be to plan a marketing strategy and use accordingly.   

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