Daily Archives: January 26, 2018

Stay Up to Date with SEO: The 4 Rules to Follow

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Optimization Seo Search Engine Gears Browser

Image sourced from Max Pixel

Search engine optimization helps you get your website noticed. Some people learn about it so they can manage SEO for their own site, while others need SEO knowledge to carry out their work. Whether you try to keep up with SEO for yourself or for your clients, staying up to date often feels like a never-ending task. Things can change rapidly and if you turn away for too long, you can come back to find that nothing is the same. Fortunately, in the online world, it’s not difficult to find plenty of information and opinion pieces. If there’s one problem, it’s wading through it all to find the valuable content. You can use a few methods to keep up with the latest SEO developments.

Join Communities

Online communities are an excellent way to engage with SEO because they allow for two-way conversations. You can just read about what other people have to say, or you could join in and make your own comments too. You can find online communities in a number of places, from Reddit to Quora, Growth Hackers, and Inbound. Of course, you don’t have to engage with only online communities. Although it gives you access to a wide range of opinions if you’re online, there are offline communities and events you might find interesting too. In larger cities and towns, you might find specific groups dedicated to SEO.

Seek Out the Experts

There are always voices of authority you can listen to when you want to seek out information on any subject. These people might be the first ones to hear about important news, or they could be the people offering insightful comments on best practice. When you’re looking for experts to follow, you might find Hubspot authors like Danny DeMichele who can offer expertise from running businesses involving SEO and digital marketing. Many industry experts have blogs you can follow, so you receive emails with their latest updates. You can look for them on social media and other platforms too, or even listen to them speak in person or on podcasts.

Image sourced from The Blue Diamond Gallery

Browse Content Platforms

There are various content platforms that are useful to browse if you’re looking for the latest on SEO. Medium is often used by entrepreneurs and others who want to share interesting opinions, stories and case studies with a wide and varied audience. There’s also Panda, which provides different layouts for organizing the content you want to see. These platforms can be useful to help you discover new things, perhaps showing you content you didn’t know you needed to read.

Be Social Online

Don’t forget the value of being active on social media too. Following the right people and contributing your own voice is a fantastic way to keep up with what’s happening in SEO in real-time. You can be right there when interesting conversations take place, either by watching and learning or by joining in. In addition to following the right people, including useful Twitter lists, knowing which hashtags are useful is helpful too.

Stay up to date on all the latest goings on in SEO by seeking out the voices of authority. They will help you cut through the noise and know what to pay attention to.

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Don’t Let The Task Of Home Cleaning Burden You

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Don’t Let The Task Of Home Cleaning Burden You

Happy home

When you think of home, you shouldn’t be thinking of work to do and stress of keeping everything clean, you should be thinking of somewhere you can go to wind down in comfort. There are many people out there who are too busy to have to worry about the mess, and it can be even more difficult when it comes to living with a family. Not only do you have to worry about your own mess building up, but that of your kids too! When you come home stressed and tired from work, the last thing you want to be doing is tidying up just so you can feel comfortable and welcomed in your own home. It’s not just the effort that you have to put in, either, it’s the whole feel of it. Most people hate cleaning, and it can leave you feeling gross afterward, which makes the whole ordeal so much worse! You shouldn’t have to, and you don’t!

(Source: Pexels)

Hired help

Living that busy lifestyle should help to ensure you have some extra money here and there that you want to invest in a greater quality of life. Often it can be hard to identify what’s going to help make those improvements, as they can take a lot of thought! You should consider investing in cleaning services, as they can take a lot of strain from your shoulders. Not only do you avoid the extra task of cleaning your home, you don’t have to be there while it’s going on! That means you can get home after that long day of work, to a clean and tidy home. Think of how much time that saves you, and how much better you can feel coming home knowing that you don’t have to do anything! All you need to do is book a time and arrange entrance to your home, and you can have it done while you’re at work, or out enjoying yourself!

It’s important to consider that not only do they come equipped with much more experience, but they also have professional equipment that ensures an efficient job. Most cleaning services out there will have your home spotless in the time assigned, and leave you wanting them again! It’s not as expensive as you would expect either, you’ll find it at quite an affordable rate if you’re looking to spend out on a greater life quality!

Better family life

Those out there who work a busy schedule often have it hard when it comes to finding time to spend with family, especially with the extra stress of keeping everything tidy. You don’t have to worry about any of that anymore, and you can keep your stress levels down to a minimum while you wind down and enjoy the time with your partner and/or kids. It’s never good to have too much stress building up in your life, as it can cause you many mental issues while exhausting you at the same time. Don’t let it get to you, let the cleaners look after it!

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Business Costs Don’t Have To Skyrocket

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Did you know that on average, business costs rise by around 20 to 30 percent a year? Sometimes this number is even higher, depending on where your business is located and whether you are planning on expanding. Each year business insurance costs will rise by 10 to 20%, the price of transport will increase, and your energy supplier will add an extra 10% onto the cost of your treif. Small businesses are constantly being forced to pay more and more due to increasing expenses, so learning to cut costs wherever possible is more important than ever.

Want to cut your business costs and improve the bottom line? Below are some ideas for ways that you can reduce the risk of your business costs skyrocketing in 2018.

Credit for image

Be smart about office space

Depending on the commercial situation in your area, you may be able to take advantage and cut your office space costs. The fact is that many office spaces come with an increasing price tag each year, as they become more well-known and more sought after. If this is the case with your office building, it could be time to move. Look for a new premises that offers the same facilities but at a lower price. The less well known the building is, the lower the cost will be.

Outsource don’t hire

Most smaller businesses have slow periods, which means that having a full-time, on-site team may not be conducive. Instead of hiring team members, why not outsource specialist tasks to freelancers? That way you only have to pay for the work that is actually done, instead of paying them a salary on a monthly basis. This step is a crucial one, especially when you only have a small budget to work with.  

Utilize the internet

When it comes to cutting business costs, the internet is a vital tool. The fact is that you can use the internet in various ways to help reduce your business’s spending, it’s just a case of determining what these ways are. How about swapping to using VoIP phones for calls that run via the internet? According to IT specialists Dyrand, these phone systems are affordable, easy to set up and work just as well as regular phones. Plus, they come with a selection of added features that may be beneficial to your business, such as the fact they offer a ‘landline’ that can be taken wherever you go – all that’s needed is an internet connection.

Cut marketing costs

Marketing is often one of the highest costs that a business has to cover. Although marketing is a vital part of building a successful business, the fact is that it doesn’t have to be overly expensive. Far too many companies waste money on expensive marketing that is unnecessary. One of the best ways to cut costs is to utilize social media because social media has fantastic promotional possibilities, and the best thing about it is that it is completely free to use.

The truth is that although your business costs can skyrocket, they don’t have to. Believe it or not, by taking the steps above into account and utilizing then, you can save your business a large sum of money, keeping your finances on track.

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