Prestige is a strange concept for a business to aim for, but one that can be incredibly rewarding once it is achieved. Prestige allows your business to be seen as a key player and you, the entrepreneur behind the vision, as an expert in your field. Ultimately, being viewed as a business with prestige does more for your reputation than any marketing or advertising campaign could ever manage– your reputation precedes you, and your standing in your industry is secure.
Prestige, however, is not easy something that you can just make happen. You can’t just update your website or whip up a snappy new logo to encourage people to think of your business as being worthy of prestige– it requires a lot more work than that. To truly find your place as a market leader and a recognized, prestigious business in your industry, you have to think big.
Advertise yourself as an expert
Experts are everywhere in the media; popping up to give their opinion in response to news stories, either in print or on camera. If you want to add an air of prestige to your business, then you need to try and do all you can to appear as one of these experts.
This is easier said than done, but there are ways and means. You can try just sending a letter outlining your experience to your local news station, explaining how you’d be happy to provide a business perspective to any developing events. Alternatively, you can really launch into the big leagues and find yourself an agent, who will network on your behalf. Your business will hugely benefit from being run by “that person on TV”, and even minor appearances can lend a feel of prestige to you — and thus your company — relatively quickly.
Host a conference
Conferences are vital for businesses; they provide an opportunity to connect, to network, to discuss the future of a particular industry. You might have already attended conferences with your business, but there’s no doubt that being the host of a conference gives your business a lot more cachet.
Hosting a conference doesn’t need to be a huge affair that blows your company budget for the next millennium. Small, intimate conferences for businesses local to you can be just as effective, or you can go all out and hire the likes of eCubedEvents.com to plan a conference in conjunction with other businesses in your industry. Big, small, solo or joint effort, being the host of a conference is a surefire way to deliver prestige to your company.
Develop a code of ethics
Part of the definition of prestige is admiration for a particular quality of a person or company, so developing a strong core of ethics for your company is a good way to achieve this.
A solid code of ethics about your business practices, that you advertise and talk about widely, is a great way to improve perception of your business. You may even find it easier to make connections if you develop a reputation as a business that always does the right thing, as other companies will want to be associated with your virtues. It is therefore extremely beneficial to create a specific code of ethics for your company; if you’re not sure where to begin on this, Inc.com has a great guide to developing a code of ethics that works for your company.
If you want to bring prestige to your business, one of the methods above could be the solution for you, helping to increase your business’ reputation and — ultimately — move you closer to your business goals.
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