Open Forum: The Importance Of Meetings

Love them or hate them – meetings are an absolutely crucial part of business and have been since the beginning of time. People who need to complete tasks need to meet up and talk about their duties at some point.


Forbes know a lot about business, so when they say that face to face meetings and talks are so important, we all need to listen.


‘You do business with people, not entities. The beauty of communication is found in the nuance that’s only felt in face-to-face conversations. This is especially important for women because we’re better at picking up on body language and changing emotions that can only be sensed in person. And when a whopping 93 percent of communication effectiveness is determined by non-verbal cues, talking face-to-face becomes more important than ever. After all, it’s easy to misinterpret a text or email. Especially for sensitive or otherwise important communication, having tone and body language for context makes a difference. On top of that, meetings foster greater buy-in from staff and stakeholders. A lack of in-person communication, on the other hand, means constituents miss out on the reasoning behind decisions, making them less likely to engage. What’s more, it’s easier for them to feel less accountable. When making any kind of request, the probability of getting your desired answer is greater when you have a face-to-face meeting.’


The above – from Forbes magazine – is crucial for you to take in. If you’re a business owner slinging about tasks from a phone – then your employees do stand the chance of misinterpreting your tasks. Not their fault, but because it is easy to misunderstand text as it needs context that nobody has the time to type out. There’s a lot of value in the words that come from your mouth – so find the time to talk in person.



It’s easier than ever to arrange a meeting since we all have phones connected to work servers and emails – and there is even Meeting Room Software – so you can’t really find a way not to do it. Arrange meetings around the big tasks and issues you can’t afford to be misinterpreted.


Team meetings are great for building relationships within the team and offer a space for your team to support each other. They are vital for learning more about the team and their motivations. Meetings give a space and environment for honest and critical feedback that would be unprofessional to serve through and email. It’s a time where everyone has an opportunity to communicate and listen, which can increase the value an employee feels that they have to offer the business.


That all being said – meetings should be consistent and shouldn’t happen too often without reason. You and your staff do need to work at some point and if they are dragged off to meetings, then they can’t be working! As with everything, balance is key – do not neglect the importance of meetings though!

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