What is Search Engine Optimization?

Search engine optimisation (dental SEO) is an important marketing method that needs to be carried out effectively, to make sure that you have a strong online presence. There is no point in having a fantastic dental website if it cannot be found. If someone is looking for a dentist in your area, is experiencing dental issues and wants to find out more about symptoms or treatment, then in this age of digital technology the most likely solution is that they will type their query into the search bar on Google. When they click the search button it is important that your website comes up on the first page of those search results. This is because in these modern and hectic times, over 90% of searchers on Google will only check out the websites which come up on the first page and even then it is most likely that they will only click on the first two or three sites on the list. To make sure that you are one of them, without having to pay large sums of money for Google advertisements, you need to maintain dental SEO. This is a time consuming and ever-changing process, and can be complicated for those who are not trained in information technology so, unless you have a dedicated team member looking after your dental marketing, it is important to consult an experienced dental marketing team who can deal with these issues for you.

It all begins with a good dental website

An award-winning dental marketing team will be able to create a bespoke, modern and attractive website for your practice, and if you already have one, then they can work their magic to update it for you, so that you can make the most out of your online marketing. The website would be developed in such a way, so that when a potential patient reaches your homepage they are immediately encouraged to explore the website further.

All the information with regard to their dental query that they could need should be immediately available, so that they do not have to check out any other websites on the search results page to find out what your competitors may be offering.

The importance of keywords

There are many systems which are used to maintain SEO. The keyword system is vital in ensuring good SEO. This includes finding out which dental terms are searched for most frequently in your geographical vicinity and then using these terms strategically and frequently throughout your website and any other content which is created for your practice. Google robots, which are continuously scanning the world wide web and indexing pages as they are updated, will then recognise these keywords and boost you up the list of those search results. The aim of the process is to make Google recognise that you have all the answers that the patient is looking for.

To help you save time and money and also to help make the most of digital marketing in attracting new patients to your practice, seek the advice and expertise of an experienced dental marketing team and watch how they can help boost the success of your business very soon.

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Do You Want a Winning Smile?

If you’ve been worrying about the appearance of your smile because you have misaligned teeth, you may think there’s nothing you can do to escape the dreaded fixed metal braces. While fixed metal braces can be a solution for complex alignment issues, there is an alternative for mild to moderate alignment cases that don’t require fixed braces. Invisalign In Maidstone offers a convenient and comfortable way to realign your teeth in a reasonable amount of time.

What is it?

Maidstone Invisalign consists of clear plastic aligners. They are custom made to fit your mouth thanks to iTero technology which involves a dentist using a 3D scan of your mouth to get the measurements required for making the aligners to fit snugly on your gum line. From the scans, an animation can also be created to show you what your teeth will look like after treatment has been completed. You will be provided with sets of aligners to wear and change between on a weekly basis. The aligners apply a small amount of pressure to your teeth to move them into the desired position. After you have achieved the results you are looking for, you will then be given retainers to ensure the teeth stay put!

What are the benefits of clear plastic aligners?

The clue is in the name, but if you’re not in the mood for party games then it’s as simple as this: the clear plastic aligners, when worn, are virtually invisible. Most people will not notice that you are wearing anything in your mouth at all when you are in fact busy realigning your teeth. Another benefit is that they can be removed when you are eating and drinking, which saves on the messy clean up operation afterwards! They can also be removed for up to 2 hours a day and this can mean that you have time to play sports or go on a date without having to wear them – the choice is yours!

Other benefits of removable aligners is that you can brush and floss as normal. This is a really big bonus as you won’t have to worry about not being able to clean your teeth properly and this should also mean that you won’t have to visit the dentist as much! The reality is that with clear plastic aligners, you also won’t have as much opportunity to break them as they are virtually impossible to break, unlike the wires and brackets on fixed braces. This means that you shouldn’t need to visit the dentist for emergency appointments and should only need to go for a checkup and to be provided with new sets of aligners every six weeks or so.

What should you do to get them?

If you are interested in finding out more about aligners, the best thing to do is to book in for a consultation with your dentist. They will have an initial consultation with you and will perform an examination of your mouth and they may also take x-rays to determine what your alignment issues are. They will then be able to tell you if this is the right treatment plan for you, or they may be able to offer an alternative solution if this isn’t for you. Ultimately though, it’s time to make the call and get the smile you want to smile!

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The Importance of Receiving Dental Treatment Throughout Life.

Why are visits to the dental practice important?

Whilst it would be a dream for every human being to have the perfect set of teeth and the most beautiful smile going, this is rarely the case which is why regular dental visits are important. With our time being filled with exciting and mundane things such as work it is all too easy to take our teeth for granted and putting off the visit to the Dentist Brentwood becomes second nature. However, with daily life being so busy it is very easy for our oral hygiene processes at home to deteriorate which in time can cause more serious dental problems. Improving or maintaining a high level of oral hygiene at home is essential and therefore during your dental appointments, you can learn ways to improve the cleaning process which in turn protects your mouth more.

Working on your overall oral hygiene has never been easier. To begin the hygiene appointment the teeth, mouth and gums will all be assessed so that it is understood where what the starting point is. This thorough inspection, which generally only occurs within the dental practice, enables the dental team to find any potential issues which may be starting to occur or are already in place, then tackle the issue using preventative methods so as to avoid further damage. Educating patients on daily home oral care is so important which is why during a check-up or hygiene appointment the patient will be informed of the best methods and equipment to use. Attending regular appointments along with a highly effective oral hygiene process in your daily life ensures that the highest quality of care is being implemented which in turn puts the preventative measures in place.

Dental check-ups, a waste of your hard-earned money?

Without pain or discomfort, it is very easy to gain a false sense of security, this is one of the reasons it is of high importance to keep on top of the appointments. For some people, covering the costs of these appointments may cause concern, which is why we recommend discussing this with your dental team. Your oral health is important as it is strongly connected to your overall health. Your oral health does not need to suffer, discuss your payment options with your dental team today.

The good news is that by attending regular dental check-ups, the need for more extensive and expensive treatments and procedures are greatly reduced along with the overall benefits to your health, you cannot go wrong.

Teamwork and commitment.

From the age of 6 months your dental team will work with you and continue to support you throughout your life. Whether comfortable within the dental practice or suffering from nerves, your dental team will ensure that your experience is as positive as possible and continue to provide as much support as possible throughout each appointment. By working together your smile is kept as safe as possible, as is your overall oral health.

All patients are encouraged to seek further information on anything mentioned in this article from their local dental practice before undergoing any treatments or procedures.

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Are there Benefits to Orthodontics as an Adult? Read On to Find Out

In recent weeks, studies in newspapers have been highlighting that the reason so many humans have overbites is due to our ancestors switching to soft foods, such as bread and pasta. This shift in dental positioning also gave us the ability to pronounce the letter ‘f’. Interesting stuff and a very cool fact.

And while that is all very well and good, overbites, underbites and crossbites are now commonplace in dentistry and, in many instances, can cause havoc with hygiene, pronunciation and confidence. If you are an adult with a pronounced overbite, you may find yourself shying away from parties, meetings and other social interactions for fear of being judged.

Wearing an aligner or other orthodontic appliance may seem like a bit of a burden; however, wearing braces Stoke-on-Trent as an adult has many advantages. The top 5 of which will be discussed here, so enjoy!

Better hygiene

It was mentioned earlier, but a key feature of undertaking any type of orthodontic appliance is better dental hygiene. Teeth that are better aligned are easier to clean, for both you and your dentist. So, wearing aligners from Stoke-on-Trent can reduce the occurrence of cavities and plaque, improving your overall dental health.

Better health

Following on from the first point, if you have misaligned teeth, you are more likely to have hidden areas of plaque in your mouth which you cannot reach and an accumulation of plaque is not just a bad thing for your teeth. It has been linked to cardiovascular disease, cancers and even an increased risk of strokes. So, by undertaking an orthodontic appliance as an adult, you can drastically cut your chances of suffering from such diseases. What is not to like about that?

Improved speech

Okay, yes, having an overbite or a modern tooth arrangement helps with the pronunciation of the letter ‘f’, but if your teeth are crooked, spaced out or crowded, you may have issues pronouncing the sounds ‘th’ or even the letter ‘s’ and that is before other speech impediments, such as lisps, are explored. Straightening your teeth later on in life can help you improve your pronunciation and inflexion. You may sound slightly different than you did before you began the treatment but surely having a straighter smile is worth it.

Improved confidence

They say a person forms an opinion of you in the first 3 seconds that they meet you and one of the things they use to judge you is your teeth. If your teeth are misaligned, it can change how people see you and how you see yourself. Having a straighter smile is not only good for your confidence, but it also increases your chances of being heard in the workplace, getting a promotion and being taken seriously by others.


Wearing an orthodontic piece does not have to equate to metal headwear. Many aligners are now made from clear plastic and of course, lingual options are placed at the back of the teeth, so no one will see them. Perfect!

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Does Invisalign Take Longer than Regular Braces? 5 Myths About this Aligner Debunked

Whether you are having minor surgery or getting a tattoo, the first place you are likely to look for information about either procedure is on the internet.

While the internet is a great source of information on almost every subject, it is also a place where you can read information about procedures and treatments that are not necessarily true.

Nowhere is that more obvious than when you are researching braces and aligners. If you have ever looked into Invisalign online, you may have come across horror stories and incidents of the aligner not working, which will have put you off of the idea of seeking treatment with this aligner.

But are these myths based in fact? And if not, what are some of the most prevalent myths that you are likely to read about Invisalign?

You can straighten your teeth using online aligners for less

There are many providers of ‘do it at home’ aligners, which offer braces and aligners designed from a mould that you take at home of your teeth. And due to the pandemic, more dental professionals like the ones at Clear Braces Direct in London are offering patients initial assessments and check-ups for invisible aligners, but sending them to the patients home to avoid unnecessary interaction.

There is more danger from using DIY aligners and you may run the risk of worsening an underlying orthodontic issue. So always seek an in-person assessment from a dental professional before beginning braces.

Clear aligners are too expensive to afford

Strangely, they aren’t.

Almost every surgery that offers adult orthodontics is able to also offer a payment plan or financing, so you can pay for your aligners or braces monthly rather than in one lump sum. Great!

They don’t work

While they may not work on more complex cases of misalignment, Invisalign is very suited to correcting minor incidents of misalignment and issues such as over, under and crossbites too.

Of course, to ensure that this aligner can treat your orthodontic issue, talk to a dentist or orthodontist before deciding on a suitable course of action.

They take longer than traditional braces

Many people assume that because Invisalign isn’t fitted, it takes longer for the aligner to work than traditional braces.

But when it comes to this aligner, the average treatment time is estimated at 3-6 months, whereas for adults, treatment with regular braces can take up to 3 years.

They can damage the roots of your teeth

While many patients worry that wearing any aligner or brace can damage the roots of their teeth, there is no empirical evidence to support this.

Studies have found that in order for braces and aligners to work best, the patient needs to have teeth that have well developed and non-pathological roots but this is to ensure that the teeth are able to move correctly.

So, no, wearing Invisalign or any orthodontic brace should not damage the roots of your teeth if the treatment is being overseen by a trained Invisalign provider. Great!

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Unsure if You Have a Dental Phobia? 5 Signs You May Need a Bit of Help with Your Dental Worries

Although the people who have it usually do not want to talk about it, dental fears are exceedingly common. And while many people who suffer from dental phobias may feel alone, as many as 7 out of 10 dental patients report having anxiety when it comes to seeing their dental team. Usually linked to an unsympathetic dental professional in their past, learned behaviours from an older family member or sensory-based issues, it is important, for both your physical and mental health, that any dental concerns you may have are managed professionally to help you feel more at ease in the dental chair. But what are some of the signs that you may be more than a bit worried about and need some help seeing your dentist in Southgate?


Physically, panic can feel similar to a heart attack.

Many people, who panic about seeing their dental team, report a fast heart rate, sweating and a feeling of being crushed around their chest whenever they get into the dental chair. Depending on how severe your phobia is, you may feel this sensation when walking past a dental surgery. If you suffer from panic, talk to your dental professional from Southgate about it and discuss the sedation options that they can provide you with.


A step up from blind panic (and usually following a panic-based episode) is fainting. Also referred to as syncope, fainting is related to the fight or flight response and is usually caused by low blood pressure. If you faint when in your local dental surgery, you may need more intensive help to face your phobias, such as counselling or cognitive behavioural therapy (CBT).


Do you feel depressed in the lead up to a dental check-up? Do you feel depressed directly after attending one? Both of these are signs that you have some kind of anxiety revolving around this procedure. If prevalent, you may need to seek the help of a trained therapist or counsellor to help you explore why you feel this way about dental appointments.


It is common for humans to avoid things that they do not like. If you have anxiety or phobias surrounding dental check-ups, then you are more likely to ignore those texts and emails reminding you to attend a trip to your nearby surgery. If you avoid check-ups, there is a higher chance of the underlying issues being missed and any treatments being more invasive when they do occur. This can then serve as another source of anxiety and add to the phobia.

If you can relate to this, talk to your dental team and explore anxiety-reducing options.


If you mentally withdraw during your check-ups (being non-responsive and/or acting distant), this is a sign of a low-key panic disorder. While somewhat harmless, this can build in intensity if left untreated, prompting more severe anxiety responses in the future. If you do seem to have issues remembering check-ups or have been told you phase out, seek psychological help and discuss this with your dental team.

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Want Dental Implants Fitted? 5 Advantages of this Restorative Technique

If you have had enough of wearing dentures that move or want to reduce the outbreaks of ulcers and sores that you have in your mouth from wearing a bridge, you will have probably looked into dental implants as a viable treatment for your own personal dental case. It is important to consider hygiene and comfort when looking into any kind of dental treatment, and your dentist can advise you on what may be best for your situation.

Affixed to your jaw, these implants enable your dental team to place false teeth on top of them. And not only do dental implants last a long time, but thanks to the implant itself, they also feel like real teeth. Great!

So, what are some of the other benefits of having dental implants fitted? A well-informed dentist St John’s Wood answers that question below.

Better diet

While seemingly obvious, if you have missing teeth, you are less likely to eat hard foods like raw vegetables and fruits. Unfortunately, these are all the foods that tend to be good for you!

With the security of dental implants, you will be able to eat harder and more nutritious foods, thus leading to a better overall diet.

Better overall health

Okay, so gaps in your teeth can act like magnets for plaque; the surrounding teeth now have a larger part of the crown exposed which, if not brushed correctly, can lead to cavities and plaque accumulation. And, as you may have read before, certain studies have linked excess plaque in the mouth to disorders in the heart and brain and even to increased cancer risk. So, by having dental implants fitted, you reduce these risks drastically, while also protecting your oral health.

Better dental health

Obviously, a big advantage of having oral implants fitted are the benefits that they provide to your oral health. Decreased plaque means a decreased risk of cavities, cardiovascular disease, gum recession and jaw recession. Also, having dental implants fitted prompts the jawbone which has shrunk down, due to the missing tooth or teeth, to regrow. This helps all your natural teeth to stay aligned. Great stuff!

Better speech patterns

Teeth play a large part in how people speak and, should you have missing teeth, it is all too easy for your tongue to move oddly, heightening or creating speech issues. Since an oral implant would not move, you can restore your speech patterns to normal, cutting out any lisps and correcting your pronunciation and inflexion.

Better digestion

Finally, having a set of fully functioning teeth (even if some of them are implants) helps you to break down food and digest it better. Missing teeth often mean that larger chunks of food reach the stomach, causing more frequent issues with acid reflux, indigestion, and heartburn. With implants, the process is a lot smoother, and you may notice that you are now able to throw out those antacids!

Therefore, choosing to have dental implants fitted means choosing to improve your confidence in the long run. So, talk to your dental team today about having dental implants fitted.

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The Role of Dental Implants in Effective and Comfortable Tooth Replacement Therapy

The importance of good oral hygiene

Good oral hygiene is an important part of daily life which needs to be instilled in us from a very young age. Visiting the dentist on a regular basis can make sure that you are looking after your teeth properly and any signs of tooth decay or gum disease, which are the leading causes of tooth loss, can be taken care of early and successfully to help prevent further complications in the future. Tooth loss can be a very difficult situation to find yourself in, resulting in distress, embarrassment, and discomfort. By speaking to a dentist early on as soon as you experience tooth loss, whether this may be as a result of poor oral hygiene or as a result of an accident or injury, you can help reduce your distress and discomfort, but you can also more importantly prevent further issues and damage to your surrounding teeth.

Treating tooth loss

There are many different treatment options available for tooth loss so there is no need to suffer in silence or put up with it in this day and age. Advances in dental technology have seen the introduction and establishment of dental implants in Nottingham over the last few decades. Dental implants have proven to be a popular and effective choice of tooth replacement therapy and it is something that you need to speak to your dentist about to find out whether you are eligible and how it can positively impact your teeth following tooth loss.

To be eligible for dental implants it is important to speak to your dentist as soon as you lose your tooth or teeth because dental implants require that you have sufficient healthy bone for the treatment to be successful. If tooth loss is left unchecked and untreated it can result in bone decay and this may affect your eligibility therefore speak to your dentist today without delay and find out more about why dental implants are such a popular choice of treatment.

What are dental implants and how do they work?

The implant itself is a small titanium component which requires a hole to be drilled where the missing root of your tooth once was and is then inserted directly into the jawbone. When the titanium comes into contact with the bone it results in the direct fusion of the implant to the bone which results in the strength and stability that it is able to provide for the prosthetic of your choice. This is what makes dental implants an effective and popular choice of tooth replacement therapy. The process of successful fusion can require a few weeks as it is a natural process and once your dentist is happy that the implant has successfully fused into the jawbone then an abutment is attached to the implant to which the prosthetic is then joined to. You may choose to have a crown, multiple crowns or a set of dentures attached to the abutment, and this will depend on your requirements and personal preferences and is something that you can discuss with your dentist and come to an agreement on. Speak to your dentist today and find out more about dental implants and how they can help you.

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Wanting to straighten your teeth? A guide to Incognito

If you are an adult and have always wanted to straighten your teeth, you may be looking at more discreet dental treatments to correct any imperfections you may have with them. Due to the advancements in dental technology, there are now other dental treatment options within cosmetic dentistry which aim to improve an individual’s smile, and one of these options is Incognito.

What is Incognito Weybridge?

Considered to be a modern and invisible teeth straightening option, Incognito Weybridge is used to correct dental issues including crooked, crowded and misaligned teeth. Similar to traditional metal braces, the Incognito Appliance System is made of brackets and wires which are custom made to fit the shape of your teeth. What makes this dental treatment invisible however, is that unlike the traditional metal braces, Incognito braces are placed behind your teeth, meaning that no one will know you are having dental treatment.

The advantages of Incognito

One of the main benefits of this type of dental treatment is that the braces are completely hidden, so if you are concerned about how you may look wearing braces, with Incognito braces you will not need to worry about this. As they are placed at the back of your teeth, you will also be happy to know that there is no risk of these appliances causing irritation to the inside of your mouth or cheeks.

As this dental treatment makes use of 3D imaging technology to design these dental appliances, Incognito braces are also made so they are very comfortable.

Incognito braces are also fixed, meaning that they are continuously straightening your teeth throughout the dental treatment, it is known this system is considered to be a quicker form of orthodontic treatment.

With Incognito braces typically being placed on the inside of your teeth, this also means that there is no risk of the braces leaving any lasting damage to the front of your teeth. With this dental treatment you are also able to maintain a good oral hygiene routine by brushing as normal and you can also consume your favourite food and drink.

Are there any other discreet ways to straighten my teeth?

Along with Incognito, there are also other orthodontic treatment options especially for those who require treatment for minor tooth corrections. For example Incognito Lite is a quick and cheaper orthodontic treatment which works similarly to the Incognito Appliance System however they are only placed behind an individual’s front teeth. Unlike Incognito braces, Incognito Lite is developed to provide results in as little as three months. As well as this treatment being for those who are looking for a quick way to correct any imperfections they may have, they are also a suitable treatment for those who have previously had orthodontic treatment and have found their teeth have started to slowly move back to their previous position.

Another teeth straightening option that is offered by dental practices is Invisalign. A popular treatment option for adults in particular, Invisalign uses 3D technology to create clear aligners which slowly move teeth into their desired position.

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Emergency Dental Care: Who are you going to call?

When you are thinking about choosing a dentist, you may be thinking of what their opening times are for your regular check-ups and having your scale and polish. However, choosing a dentist also involves considering what provision they have for when things go wrong. Nobody wants to think about bad things occurring, however, the reality is that you or your family could need an emergency dentist for a variety of reasons. Whether it’s an accident during sports or playing at the park, relentless toothache that comes on at the weekend and you can’t bear it, or maybe you need some post-operative care and you can’t do it yourself; whatever it is, choosing an Emergency Dentist in Dublin should be on your dentist-finding list of requirements.

What’s the difference between non-urgent and emergency treatments?

There are a number of different scenarios which may require you to hot-foot it to the dentist. Knowing when something is an emergency or not is often one of the troubleshooting tasks that patients don’t necessarily feel equipped to make. While a list can be given of non-urgent and Emergency Dentist in Dublin worthy reasons to either skip or go to the dentist out of hours, it is not exhaustive, and patients should air on the side of caution if they are unsure and see a dentist.

When it’s not an emergency

Some examples of non-urgent treatments are having your teeth professionally cleaned by the dentist. As lovely as it is to feel your teeth squeaky clean, needing to have them cleaned for your date on Saturday night does not qualify as an emergency and dentists will not be able to accommodate this treatment outside of normal working hours. Dental x-rays for routine checks are also performed during your regular check-ups and will not be offered outside of practice hours. You will not be given treatment for your teeth if you are not in pain, so if a filling falls out and it doesn’t hurt, you’re free to enjoy the weekend and make an appointment with your dentist in the working week. Braces check-ups are also not part of an emergency appointment.

When it’s an emergency

So, when should alarm bells start ringing and when should you pick up the red flashing phone (you don’t have to have one of these to make a call, but it would look pretty cool and appropriate in a crisis!) Again, the list isn’t exhaustive, but you may find that you need to see a dentist if you are in pain or have bleeding that will not stop. You could experience severe swelling in and around your mouth – areas such as the face, gums, or neck, for example. Any pain and swelling could be a sign of infection, so it is advisable to seek support from a dentist to prevent infection spreading or becoming more chronic. You may have a temporary crown that becomes loose or lost, or you could have dentures that aren’t functioning as they should. Accidents involving your mouth can occur that may then affect your ability to breathe properly, or you may have wires on your fixed metal braces that are causing you severe pain and may need adjusting.

So, when looking for a dentist, make sure to factor in their availability for if the worst should happen. While we don’t like to think about accidents, it can make a big difference to know where to go immediately, if they do occur.

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