What Does Digital Really Mean?

Everyone is talking about going digital these days. Many new businesses make an effort to start off as digital companies, while more established businesses try to adjust their way of doing things to keep up. But with so many people talking about “digital” without really explaining it, you could be forgiven for not really understanding what it is. The word seems to be applied to everything and used as an adjective, noun and even a verb. If you want your business to be digital, you need to know what that really means and what you should be doing to get there.

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Image credit: Max Pixel

Defining Digital

Being a digital company can mean different things to different people. Some define it in terms of using lots of technology for a more modern business experience. Others emphasize how being digital allows them to connect with customers in a different way. The dictionary definition of “digital” says that it is, among other things, “involving or related to the use of computer technology”. Unfortunately, most people will tell you it’s not that simple. Digital in the world of business means not just using technology but looking at the way you operate your business to make tech and user-friendliness, as well as forward-thinking values, the default.

Digital Intersecting with Other Disciplines

Digital can exist as a concept on its own, but it’s often paired up with other words too. If you want your business to be digital, you’re likely to need digital creatives, digital advertising experts, and digital branding experts. You’ll find people who are simply digital experts on their own, who might also be able to handle a number of other disciplines too. But you often need to seek out people who specialize in certain areas of digital. People who know about digital advertising understand the best ways to advertise your business on a digital platform.

Image credit: Pexels

Catering to Your Customers

One of the reasons people enthuse about digital so much is that it offers a way to be connected to customers like never before. As people begin to use technology and digital services more and more in their everyday lives, they expect businesses to be providing for them. Digital does more than create a single journey that works for the customer. It aims to be adapting all the time, based on customer input and how they experience and enjoy what they’re being offered. Digital businesses need to be prepared to listen to their customer at all times.

Everything in Real-time

Everything is fast-paced in the digital world. One other thing to pay attention to is that being digital involves automating as much as possible, and letting technology do most of the work. Everything should be able to happen in real-time, feedback should be instantaneous, and digital intelligence should help businesses to stay one step ahead at all times. Digital means being responsive and not making people wait for anything.

It can take a while to really understand what being digital means. Ultimately, you might have to arrive at your own definition if it’s something that interests you.

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