Your website is much like any other investment you could make. You have to put money into it in order to get something out of it. Whether it’s the cost of web hosting, the cost of hiring a designer or even how much you’ll need to pay for advertising, money will always be involved. However, that also means that you’re expecting some kind of return on your investment.
If you want to create a profitable website, then you have to invest money in order for it to become popular enough to generate revenue. To do this, you need to invest in the correct people and services in order to get your business started.
Whether it’s paying Twitter to handle your social media advertisements or going for a pay per click agency, there’s several different types of online advertisement that will help you give your website a lot of exposure. For starters, let’s talk about pay-per-click. Essentially, you give a website such as Google a budget and for placing your website at the top of their search results. Each time someone clicks your websites through those links, Google charges you for that click. It’s a traditional form of online advertisement, but it’s still widely used due to its cost-effectiveness and low upkeep. The other method is targeted advertising and is generally more expensive, but you’re more likely to get returning visitors because your website is only advertised to people who have an interest in your content.
Unless you’re a talented writer with a lot to say, you’re most likely going to have to hire a freelancer writer or two in order to fill your website with content. You can do this by contacting writers directly, but the alternate option is to contact an outsourcing service that has a lot of in-house writers. You simply give them your ideas, your criteria, and then you’re delivered an article to your exact specifications without any fuss. You can then post these on your website to fill it with original and informative content that will bring more attention to your website.
In all honesty, the content of a website matters way more than the actual design, making design a much lower priority. However, that doesn’t mean you can get away with making your website look terrible or defaulting to a stock template. You need to hire designers if you want to get an original website that looks great, is responsive and ticks all of the boxes of a great website. This can get expensive so it’s recommended you have this to last when investing in a new website.
Lastly, the biggest investment of all is probably your time. Whether it’s time juggling emails with freelancers or time spent managing your website and adding your own content, you’re going to be spending a considerable chunk of each day growing your website in order to make it profitable in the future. If you had all the time in the world you could probably create a fantastic website from scratch. Sadly, the world doesn’t work that way and you’ll have to make do with hiring freelancers and spending your own precious time.
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