No Manager, No Problem: Promoting Your Music Alone

If you love music and have a talent for singing or playing an instrument, then it already gives you immense joy. For millions of amateurs, those emotional rewards are more than enough to keep them happy.

For others, though, turning the hobby into a career would be a dream come true. But for that to happen, you will need to make money. Many wrongly believe that the tried and tested method of getting a manager is the only solution. However, this simply isn’t true.

In today’s market, it’s possible to generate those sales without a manager. It won’t be easy, but it should be enjoyable as this is your passion in life. And if you achieve success, it could be the key to unlocking the life you’ve always wanted.


Source: Pixabay

Step 1: Produce CDs & Videos

You could be the most talented artist or band in the world. However, that will count for nothing if nobody ever hears it. As such, it’s imperative that your music is made available for public consumption.

The process of producing a CD isn’t overly difficult. After the recording session, services like Nationwide Disc can create a professional CD and packaging. Whether you intend to sell these or hand them out as freebies isn’t overly important. Either way, it will get your name out there.

Music videos are another fantastic option. Not only can you put these on YouTube and your website, but it could help you gain airtime on smaller video channels. Ed Sheeran’s A Team was produced independently for around $50. So there’s no excuse to miss out.

Step 2: Gig

CDs and videos are a great way to promote your band. Even if they are free services to build your audience, this will eventually become the main product that you sell. In the meantime, gigging is the perfect way to hone your skills while generating some income.

You aren’t going to make millions from gigging, but this is your education for becoming a future superstar(s). Meanwhile, it can be a great way to link up with other artists for collaborative pieces. Again, this can be a great way to build a bigger audience. Besides, fans will often upload the pics and videos they’ve taken to create an even greater buzz.


Source: Pixabay

One top trick, however, is to do a couple of covers in those early days. This will make it easier for fans to relate.

Step 3: Sell Merchandise

It seems strange, but you can be a big band without selling CDs. You’ll probably gain a few online sales through iTunes anyway. However, making your act marketable with additional goods can be a great way to earn money in those early days.

If you are giving music away for free, people are far more likely to buy a promotional t-shirt or key ring. Once again, this can work wonders for building a larger audience. Eventually, you should get to the point where the music becomes a genuine career rather than a hobby on the side.

Your art is the main attraction, but you cannot ignore the business side. Find the right balance between the two, and you will be just fine – even without a manager.

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