Data: The Key To Effective Communication Online


Communication is the internet’s gift to the world. We’re all able to get in touch with a lot more people than ever before. Whether you’re running a business or hosting a blog, that visibility is something you want to strive to keep. But the digital world has taken the human art of communication and added a calculated twist to it. Now, the data you collect behind the conversations can help you communicate more effectively than ever.


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The person behind the data

The idea of using data to improve your online communication seems cold. Data is inhuman and it’s objective. But that doesn’t mean you have to use it in an inhuman way. Rather, you can use data to better understand the human side of communication than ever before. A lot of businesses and writers do this nowadays by creating a buyer persona. This means taking in all the data they collect on their readers and customers. Then taking that data to create a mental image of their average or ideal customers. By better understanding this ideal customer, you can hone your marketing and your writing voice to better suit them. It helps you create a brand that’s less generic and make content that really hits with that ideal customer.

Impact is measurable

Before the advent of data, advertising was a hard thing to really get a grasp on. You couldn’t be entirely sure whether a campaign actually worked or not. You just had to put it out there and hope for the best. Nowadays, however, the data captured from one message helps inform the next. Nothing goes out without being measurable, its lessons ready to be implemented. Businesses like CandidSky and other professionals don’t take chances. If they launch a pay-per-click ad, they’re using analytics to measure its impact as soon as it’s live. What parts work, which elements don’t? These measurements are the kind of steps you need to be taking on your message as well. Don’t leave anything to chance anymore.

Getting your presence just right

The same can be said of your website. Design is subjective to a degree, so you often need to keep switching it up to see what works best for your online presence. That’s why a lot of businesses use methods like A/B-testing. Switching between various elements of design and testing them to see which are best at keeping the visitor’s attention. In particular, paying attention to which designs convert more visitors into customers. Little changes like text size, button color and the location of a call-to-action can have a big impact on the overall cohesion of a page. Making these subtle changes over a long period of time can help you slowly but surely nail down the best version of your site.

Data helps you do more than just gauging the reaction to what you say and how you say it. It helps you better understand the people you’re talking to, as well. Take the impersonal and make it personal. You’ll be surprised how effective it can actually be.

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Is It Really Possible To Bottle Up Your Concerns?

We talk an awful lot about stress, often without really looking into its causes or fully understanding its effects. We might say “I’m just dealing with a lot of stress at work”. We may snap at someone, apologize and assure them that we’re just under stress. But for a lot of us, “stress” is something of a catch-all, foggy term that more or less means “I’m dealing with a lot, and it’s hard”.

The thing is, dealing with a lot is liable to cause stress. It’s one of the most common causes of chronic stress, but far from the only one. What a lot of us don’t realize is that stress is a reaction to a situation. While it can be chronic – that is, built up over time – it can also be acute. In many cases, stress is caused by a single incident that we then don’t fully process.

Sudden Bereavement

If you’ve recently lost someone, it’s common to decide to go back to work early on. You don’t want to be seen as exploiting the grief, and feel that keeping busy will be your best way of returning to some normality.


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What all such situations have in common is that people would entirely understand if the bereaved took longer to return. While too much time to think can be a problem, some counselling is the best approach here. Before you can return to work, it’s important to process what you have lost.

Witnessing A Traumatic Event

Although levels of violent crime are falling by any credible measure, humanity as a whole is more on alert for such crime. Part of this is down to the importance placed on knowing what you should do if it happens to you. But a lot is also down to the way things are reported in the news. A more high-adrenaline way of reporting news means that we’re more aware of violence.


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Someone witnessing a violent incident can be placed very much on edge by what happens. It could be something as minor as a fight between two strangers, or as major as a terrorist attack. Until this is processed fully, they keep reliving the incident. This is where critical incident stress management, or CISM solutions, come in. By talking about how the incident affected them and why, a person can put it to rest.

Arguing With A Loved One


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A situation that can affect us all too easily is if we go to work having just argued with someone we love. Although you want nothing more than to apologize and fix it, you’re at work and they’re somewhere else. You spend the whole day wishing you weren’t there, it affects every decision you make and the situation festers. A common reaction these days is to text the person to tell them you’re sorry.

Although this seems like the logical and right step, it is not necessarily so. An argument may have arisen for a number of reasons. These will need deeper discussion than your situation allows. Although an apology may be in order, it should be accompanied by a promise that you’ll talk properly later.

Simply texting “I’m sorry, you were right” just puts your loved one in an awkward situation. Either they have to accept an apology they’re not ready for, or reject it and seem like the baddie. Neither of these situations is fair on them, so take responsibility.

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