Why Social Media Marketing Matters For Your Company

Statista data reveals 82% of the US population has at least one social media profile. Since marketing and advertising are all about reaching out to customers, it makes sense for your brand to be on the relevant social media platforms. This way, you can take advantage of the cost-effective and practical marketing opportunities that social media offers. If you wish to learn more about why social media marketing is necessary for your company, consider these points.

1. Better customer satisfaction

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Social media platforms offer endless opportunities for communication and networking. As such, you can create a voice for your company through these platforms to humanize it and inspire customer loyalty. For instance, many clients will reach out to you via your social media accounts to provide critical feedback and complaints. You can address these concerns using interpersonal dialogue that makes customers feel appreciated and more connected to your brand. Also, engaging with your customer base on social media by responding to their comments when you post makes them feel unique and more loyal to your company.

2. Increased brand awareness

A reported 90% of marketers admit that their social media marketing efforts have increased exposure for their business. Indeed, social media marketing makes it easier for current and potential customers to discover and connect with your brand. Given the high volume of social media users in America and worldwide these days, your brand has a unique opportunity to reach many new eyes and diverse audiences. Your marketing efforts can even draw attention to your brand when your target audience is not actively thinking about it. For instance, you can upload high-quality images and videos on Instagram stories and IGTV to catch the attention of your target audience as they navigate Instagram. However, remember to use the correct Instagram aspect ratio for all your posts to ensure that they are appropriately sized and displayed at their absolute best. 

3. Obtain marketplace insights

A huge advantage of social media marketing is the unique opportunity to gather critical marketplace insights. You can monitor customer activity on your profiles to learn about their interests and opinions that you might have never discovered without a social media presence. In addition, you can use tools to analyze clients’ demographics to understand your customer base better. This way, you can hone your marketing tactics to better appeal to clients’ deepest needs and enjoy business success. Furthermore, social media marketing enables you to segment your content syndication lists by topic and discover which content types generate the most impressions. As such, you can measure conversions of your post on different social media platforms to find the perfect strategy for revenue generation.

4. Higher conversion rates

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The increased visibility your brand gets from social media marketing lays the foundation for a higher conversion rate. Each video, blog post, or image you share on social media as part of your marketing efforts can lead viewers to your enterprise’s website and increase traffic. In addition, if your brand is highly interactive online, your followers will trust your credibility. Therefore, the conversion rate on your existing traffic is likely to improve when your followers visit your business website due to posts you upload on your social media accounts.

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