How to use the 7Ps of marketing to create a fantastic dental website

Dental websites are widely used in the marketing of dental practices in this age of digital technology where everyone is searching for their answers online. If your practice does not already have a modern and exciting dental website in place or if you have a website but have not updated it or it is not maintained on a regular basis then you can be sure that you are missing out on a massive tool in bringing in more patients to your practice.

There are many technicalities involved in creating an effective website and to help you make the most out of your website it is important that you speak to an award-winning dental Marketing Team so that you are able to focus your time and efforts on looking after the dental needs of your patients whilst the marketing team can use their knowledge and expertise to look after the marketing aspect of your business. They will collate information with regards to all aspects of your dental practice and use this information to create a modern, bespoke, attractive and informative website where a potential patient will be able to find everything that they are looking for so that they do not need to check out what the competitors have to offer.

To do this an experienced marketing team will use the 7Ps of marketing to make sure that all aspects of your practice have been covered and that no information is missed.

So what are the 7Ps of marketing?

A dental marketing team will begin by looking at the Profile of your practice and the USPs that you would like to portray to the public. This is the first P in the marketing mix and will be used to create the homepage of your website and attract readers to find out more about what you have to offer at your practice.

The next Ps are the People on your team and the Premises of your dental practice itself, and this is used to personalise your website by including beautiful photographs and videos of both your staff and your dental practice to help reassure potential patients that this is the best place for them.

The fourth P is the Price of the treatments and procedures at your practice and this will be clearly visible across the website so that the potential patient is aware of what you have to offer and you can also include payment plans to help entice them further.

The next Ps are the Promises and Proof of good customer service and quality dental care at your practice. This is extremely important and is displayed using before and after pictures of successful treatments carried out at your practice as well as reviews and testimonials from your existing patients.

The final P is your Product, and this in dentistry is the treatments and procedures that you provide your patients. Speak to a good dental marketing company today and find out about these in more detail and how they can help attract more patients for your dental practice.

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