These days people constantly strive to be all things to all people in order to get by. That can be in our personal, and professional lives. With so much occupying our minds, it’s easy to be caught up on feelings of insignificance or wanting more from our lives.
It may be that lockdown has meant that you’re thinking about learning something new. However, why not think about becoming an expert in that one thing that makes you unique?
Here’s why modelling your life like the humble sandwich shop will get you further in life.
Be a simple solution to a specific need
When you go to a restaurant, unless you’ve studied the menu beforehand and you know exactly what you want to order, being handed a menu shouldn’t fill you with anxiety and indecision. A 10 page menu will do that, and even after the choice is made, you may not get the best quality.
Going to a sandwich shop, however, will likely offer you something that will fulfil the need to a much higher quality. A good example of this is Medifit, who are skilled in what they do in design services, but set to serve the specific audience of healthcare practices. While any other design company could design a medical centre, you’re not going to get the same result as one who dedicates their services to suit one specific audience.
It’s the same with you. You wouldn’t want to spread yourself too thin to try to be more than you are for more people- you’d just end up exhausted.
If you offer to help somebody with their shopping, and they accept but then ask you to build them a website, unless you’ve had the specific training- it’s not something you’re going to be able to do with ease.
Bring Enough to the Table
When running a sandwich shop, it’s important to offer enough variety to keep people interested, without bringing too much to the table.
That means providing just enough of what you can offer without wasting the excess. This is how you take your life to the next level.
Sandwich shops could risk advertising 30 different fillings on 8 types of bread and not sell enough of a specific filling which would either be past its best the following day or go to waste.
You want to bring what people want as well as offering them something they could learn to enjoy by being experimental with new varieties.
Be Good At What You do
Sandwich shops are able to focus on one or two areas of expertise that make them the best at what they do. Take the example of an athlete. They decide that they want to spread themselves across more areas of the athletics industry. They want to train, coach, advertise sporting events, and run the ticket desk, too. While all these jobs are related to the athletics field, the more this athlete does that will take them away from their training and participation in events, the less time and energy they have to focus on the things that set them apart from the others.
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