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COVID-19 has dominated the landscape for small, medium, and even big businesses. Unusually, it’s a situation that has leveled the playing field and put every company in the same predicament.

Like every other organization, you’ve been following the guidance to get your business up and running again. Whether it’s wearing face masks, using hand sanitizer, or reducing contact points in-store, there’s a lot of information flying around.

While most of it is essential, it’s the stuff you’re missing that is as crucial. After all, a single mistake in this environment could lead to a second spike. So, here are four pointers you might not know that you really should.

The Virus Survives On Nonporous Materials For 48 Hours

This is essential because putting up a screen and assuming that your shoppers are safe isn’t realistic. Studies show that the pathogens which cause the virus to spread can be recovered from the likes of glass and plastic for up to forty-eight hours, which is high compared to cloth, paper, and tissue. What this means is that you must clean surfaces often with bleach and disinfectant if you are going to highlight your desire to create a healthy environment for customers.

Installations Are Expensive

Of course, the flip side of the coin is that security installations aren’t cheap. They are necessary for now, and you have to use them if you want to start trading again, but you should be savvy about the material of choice. Nonporous fabrics aren’t realistic as they’ll break down almost instantly, which is why plastic is popular. However, more businesses understand the necessity of sheet metal manufacturers for financial purposes. After all, blackened steel is less likely to rust or erode as it’s galvanized and incredibly durable. Plus, it’s safe and easy to wipe down.

You Can’t Forget Online Security

The UK government recently released data that showed the Russian government was attempting to steal information relating to Coronavirus vaccines. What this proves is that hackers will take the opportunity to steal sensitive data as they see a chance while your attention is focused elsewhere. Thankfully, you can increase your company’s online security by migrating to SaaS-based systems that use robust platforms to withstand the risks. You’ve got to make safety a priority because digital thieves are patient and will wait for a mistake to exploit. Merely letting your security protocols dwindle is enough to make you a target.

Or Marketing

The world’s changed dramatically since the start of the outbreak four months ago. As a result, standard marketing messages appear lazy and out of place. They show that you haven’t bothered to transition, and rather than making you a thought leader, it cements the fact that you’re outdated. Although you never want to jump on the bandwagon, you’ve got to address the pandemic and customers’ concerns to encourage them to stay loyal. Remember that acting selflessly pays off as consumers recall your altruism.

Were you aware of these four Coronavirus-related impacts?

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