Daily Archives: April 23, 2020

How To Take Your Business Above And Beyond

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If you are running a business in the modern world, it should be more than apparent to you that every day will pose new challenges to you, and you should be ready for anything. Modern-day business management requires so much more than entrepreneurial spirit nowadays, in fact, to take your business to new levels, you need to be a very particular kind of person.

Owning a business now requires more savvy than ever before simply due to the fact that there are so many competitors out there that want to knock you off your perch and take your crown of success.

In this post, we are going to be taking a look at a few things you may wish to consider when it comes to taking your business to the next level. Hopefully, with our help, we will at least be able to inspire you to take a new path with your business that can see you bring in new customers and, ultimately, more money.

Image Credit – Pexels CC0 Licence

Find New Customers

Ok, so we realize that when it comes to finding new customers, it may not always seem so easy, but if you think outside the box, it can be more simple than you think.

If you start by taking a look at this post about wealth management lead gen, it’s a great place to begin. Finding posts like this can give you a wealth of information and exactly what you need to come up with new ideas for your business.

One of the best ways to create new customers is to expand your demographic. Nowadays, there are tools out there like virtual addresses that can put you anywhere in the world. If you think that your business would be successful in another part of the country or even world, then it may pay you to expand your reach as well as your thinking.

When it comes to finding new possible clients, it’s not nearly as tasking as you may imagine, you just need to stop thinking it is.

Shake Up Your Marketing

The second and final thing you need to do when it comes to getting your business to brand new heights is all about your marketing. 

In the world of business, there are so many of you that still insist on archaic forms of marketing such as press adverts and mailshots. Now, while these may be useful for some very large businesses, for smaller businesses, they are more a matter of seeing what sticks.

If you really want to make a change for the better, now is the time to embrace the power of social media content marketing.

It matters not which platform you use; you need to realize that the sheer number of people you can reach is like nothing you have used before. 

The great thing about social media marketing is that it’s not broad; in fact, if you spend enough time on it, you can narrow your campaigns down to very precise groups.

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Here’s What Your Business Can Do To Protect The Environment

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We’re not doomed to extinction just yet, but we still need to pay attention to the way we live our lives in relation to the environment around us. We are talking about our business lives as well as our personal lives, as there is much we can do to make a positive difference. 

If you run your own business, there are a few things you can do to protect the environment. 

#1: Leave your car at home

Rather than exposing the world to the toxic fumes caused by your exhaust pipe, why not cycle to work instead? Or car share, as at least there would be one less car on the roads. You could even work at home if remote working was possible for you, as there would then be little reason to use your car at all.

#2: Assess your damage

If you want to know more about the damage you are doing to the environment, seek the assistance of the experts. From energy auditors from your local utility company to the water sampling teams affiliated to marine research services akin to Gravity – visit their site – you might be able to assess your damage to the world around you. You would then have the incentive to make the necessary changes to your business before word gets about the damage you are causing. 

#3: Limit your use of paper

Do you really need paper in your business anymore? Thanks to digital marketing techniques, you can reach your customers without being reliant on door-to-door leaflet drops. And thanks to the cloud, you can now store your files virtually instead of keeping them locked away in filing cabinets. By using less paper, you would reduce your paper waste. You would also use less electricity as there would be fewer power surges running through your printers and photocopiers. And you wouldn’t have to use a lot of ink either, so you would be adding fewer ink cartridges to your local landfill. So, in all kinds of ways, by using less paper, you could do much to protect the environment. 

#4: Create a green policy

By creating a green policy, you would have a list of rules for your employees to follow. So, you could include recycling, for example, with instructions on how your staff can properly recycle the waste within your business. You could mention the appliances you use, and have instructions on when they should be powered down. And you could have rules about general behavior, such as no littering outside your business premises, and the stipulation that lights shouldn’t be left on after leaving a room.

#5: Reduce plastic waste

Rather than handing out plastic bags to your customers, you could use sustainably made alternatives. Rather than using disposable plastic cups for drinking purposes, you could encourage your staff to reuse water bottles or to bring in their own mugs from home. These are just a couple of examples, but we’re sure you can think of more. 

When you make the effort to protect the environment, you will also protect your business as your reputation will be secured. So, consider our suggestions, and do your bit to save our world.

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The Approaches To Finding A Creative Career (Without The Financial Hardship)

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We all feel frustrated on occasion with our current career. We find that we are dissatisfied or we need to do something that gives us more fulfillment. As a result, we start to think about a more creative career. But before you leave your current job and dive into something that you are incredibly passionate about, you have to remember the importance of financial stability. Many people would love to do something creative but in the current climate, and in general, it can prove to be a struggle. But is there a balance to maintain? Can you choose a creative career that doesn’t involve you being a starving artist?

Taking The Opportunity To Research

There are so many courses out there that can point you in the direction of a creative career but this is only one piece of the puzzle. It’s crucial to do your research but even if you decide to do a degree in movie producing does this mean you will actually start being a producer when you finish? There are plenty of careers that have a structure but also gives you the opportunity to be creative. Marketing is a very good example. Because there are so many aspects of the marketing industry, from designing products to promoting, that you can find an entryway that suits you. You could partake in a product design masters course or learn the ropes in terms of social media marketing or PR. There are so many different opportunities out there that will rely on your ability to be creative to a certain extent. You need to find the right level for you.

The Importance Of Harnessing Your Skills

If you are looking to be creative in a certain area but you don’t necessarily have the skills you don’t have to jump ship on your career. In fact, you could turn this into a hobby rather than anything else which means you have the stability of a career. It’s a very hard balance to get right. You need to be earning a regular wage but you also need to feel that you are being challenged. And this is why you have to take a long hard look at your current skills and see where these can apply in another creative outlet. For example, if you are a people person and you like working in groups there are creative careers that you may not have considered to be traditionally creative. Being a teacher is a good example. These days there are so many online opportunities to teach English as a foreign language that you can harness your creative skills in a more traditional sense. Because if you’re not willing to start all over again and undertake a new course it’s important to look at what you already have that you can sell. This is a very important thing to bear in mind when you are looking to change your career. Careers can be creative without being an art designer or working in the theater!

These two components will serve you well. It’s important to remember when choosing a creative career that if you have an aptitude for a certain type of career you may feel drawn to it but you still need to check if you have to get the relevant qualifications. And this is what will give you the edge.

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When is the Right Time to Talk to HR?

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As an employee, you have rights in the workplace. Hopefully you will never find yourself in a situation where you need to reassess what they are and seek professional advice but, just in case, you should be aware of what they are and how best to protect them. Your HR department is responsible for ensuring that you have a safe and comfortable experience doing your job. If there’s anything affecting that, then it might be time to speak to them. Many of us struggle with not wanting to cause a fuss but sometimes you may have cause to approach HR. Read on for some examples of times when you should definitely get in touch with the HR team.

1.   You are having a disagreement with your manager

HR have a lot of different functions, but one of their chief roles it to act as a conduit between managers and employees if there is a problem. You are entitled to a HR and/or union representative if any issues arise between you and your manager within your job role. This also includes if you have been asked to do something that seems to fall outside your usual responsibilities. You aren’t being lazy or difficult if you have been given a task that would usually fall to somebody else and it has suddenly been given to you.

2.   Training and development

Your team and department will have a training and development budget. You can approach HR to discuss training opportunities you might like to pursue. It might be through internal training, or job shadowing. Many companies are pleased for their employees to develop a greater degree of flexibility within their job roles. It means that absences, sickness and maternity can sometimes be covered internally without resorting to an internal hire. You can also discuss funding options for training or education opportunities outside work. If it will directly impact your job performance, then seeking this type of support is a positive step in your development and one your company should be encouraging. Even if not financial, you might find that you can get time off to attend classes or training and HR are the department to advise you on how to go about this.

3.   Offensive or inappropriate behavior

We are all looking for ways to have fun and make money. Sometimes though, a job is just a nine-to-five to pay the bills. Even if that’s the case, there’s no reason you should feel unhappy or, even worse, unsafe in your job. If there has been an injury or harassment incident within your workplace, it’s worth checking to see if you need to seek legal advice from a tough personal injury attorney. Although it might not feel like HR will give you impartial advice on how to go about this, it’s within their best interests and duty to act impartially and with due diligence so, if you need legal aid, then they will let you know at what point.

Remember, your HR department is there to support you. Never feel apprehensive about approaching them and, if you’re unsure, you can always precede a face-to-face meeting with an email to check in.

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