Business cards have always been an essential component when it comes to growing your business. Whether you attend public events, trade shows or even meet with potential clients in person, there’s a lot of value in producing well-designed business cards to help you stand out from the competition. So in this post, we’re going to take a look at some practical business card design tips to help you stand out.
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Ensure that you have all the necessary contact details
First, make sure you have all of the necessary contact information on your card. This should be your name, title, phone number, personal email and also the business you work for. Alternatively, the business card can be entirely about your business, so you can omit personal information and instead focus on your business.
Add a QR code to your business card
A great modern way to add information to your business card is to use a QR maker and print the code on your card. The QR code can be used to link to your website, email address or even a phone number. It’s a modern way to add a touch of information to your business card without the need for text, and it’s often seen as a more elegant solution that can save space on your card.
Use high-quality cardstock for a premium feel
Make sure the card you use is extremely high quality. You want them to be thick and sturdy to withstand a bit of punishment, and it also helps them feel better in the hand. The last thing you want is to hand a potential client a flimsy piece of card that disintegrates in their pocket.
Consider different materials for a unique business card
There are lots of unique materials that you can try for a business card. For instance, you can try a semi-transparent acrylic design or even use metal. These other materials will make your business card stand out, but they’re also a relatively heavy investment and should only be used for very special cases, such as high-profile clients and at prestigious events.
Keep your card simple but informative
Business cards have to be simple for them to be effective, but without the right information, they’re going to be useless. Try and condense the information that you want to include in your business card by isolating the most important things. For example, a brief description of your business along with your contact details is usually enough. However, a small biography of who you are is going overboard.
Don’t forget some basic design principles
There are a couple of basics that you absolutely need to follow with your business card. This can include ensuring that you are using consistency in your design, colours that complement each other and making sure that the text is easy to read. You can also utilize both sides of the business card. One side can be used for information while the other can be a unique eye-catching design to draw people’s attention.
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