Startup Success 101: 5 Ways to Make Your Capital Work Harder

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There’s nothing quite like having that Eureka moment of a new business idea. However, it doesn’t take long to realise that turning concepts into profits is hard work. In many cases, the hardest challenge revolves around getting through the initial phases. If you can do this, your hopes of success become far, far greater. Keeping a firm grip on the outgoings and overheads will make a monumental difference.

So, how can you make your capital work harder? Here’s all you need to know.

Work From Home

Formulating ideas and putting them into action could take months. Rather than paying for commercial spaces, you should try working from home. This instantly reduces the costs while you can take the DIY approach even further. Use 123inkjet Canon cartridges to do your own printing, and use call redirecting to handle your own calls. As long as you continue to maintain a positive work-life balance, you’ll be fine. If it worked for Steve Jobs, Mark Zuckerberg, and co. it can work for you too.


Aside from removing the costs of running an office, outsourcing can reduce direct staffing costs. You can hire freelancers to complete the works that you require, which is cheaper than full-time staff or contractors. Meanwhile, you can use this as an opportunity to try out new people, keeping on the best and losing the rest. For the sake of productivity as well as your finances, this could be the smartest move of all. Outsource wherever possible for increased success.

Embrace Digital Marketing

Marketing is one of the most significant strands of any business venture, and efficiency is vital. Essentially, there’s little point in gaining $1m of sales if you spent $2m on marketing. Digital campaigns require creativity to stand out from the crowd, but allow you to achieve great results on small budgets. When supported by free resources such as Google My Business and on-page SEO, you will see great results. Better still, it’ll enhance offline sale and offline sales at once.

Sell Online

A few years ago, the costs of setting up an eStore were quite high. Nowadays, it’s far cheaper. For a small business, the annual costs are probably lower than a monthly rental in a real world location. However, you can also use eBay stores and Amazon stores to sell items in a trusted place. This helps you build the client base before directing them directly to your venture and can work wonders for long-term prospects. Besides, this is the ultimate way to increase your potential audience size.

Avoid Unnecessary Ideas

When starting a new business, it’s easy to fall into the trap of doing things because it’s the done thing. Whether working from home or a commercial setting, saving time will ultimately save you money. Replace unnecessary meetings with emails and group chats. Get rid of any activity that doesn’t actively benefit the company. Be happy to say no before trialling ideas that you know will fail. When all of these issues are under control, the waste of time and money will fall.

When your business actively makes its capital work harder, fewer sales are needed to turn a profit. If that doesn’t encourage you to make a change, what will?

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