Awareness Is The Greatest Weapon Against Cancer

Cancer is on the rise. That’s scary news, but the good news is that people are catching it earlier and doctors are treating it better, so more people are surviving a diagnosis than ever before. Here, we’re going to look at how staying aware can help you not only get an earlier diagnosis and improve your chances but can also reduce your risks of getting the diagnosis in the first place.

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Maintain a healthy lifestyle

It seems like easy advice, but one of the reasons that rates of cancer are on the rise is because of changes in lifestyle habits. From how we treat our body to what we put in it and what we surround it with. There are several steps to reduce your risk of cancer worth taking. Obesity is a risk factor in many types of cancer, including breast, colon, kidney, and pancreatic cancer, so maintaining a healthy weight, exercising regularly, and eating a healthy diet are all key. Alcohol, cigarettes, and exposure to the sun are as highly risky as they have always been, so avoiding them (or at least exercising some moderation) is crucial, too.

Keep an eye out

One of the biggest concerns of all cancer awareness campaigns is encouraging people to practice self-screening more often. Men and women alike are at risk of breast cancer, for instance, so you should check yourself for new lumps regularly. Similarly, men should check themselves for testicular cancer after a warm shower, feeling for any changes when the body is relaxed. If you have new lumps anywhere, not just in these key areas, you should see the doctor. Subcutaneous tumors (lumps under the skin) are not always cancerous or dangerous. They may very well be harmless lipomas. But it’s worth having the risk addressed rather than making any assumptions. If you catch it sooner, your chances of battling it successfully rise drastically.

Don’t neglect the checks

Other forms of cancer may require an expert to properly screen you. For men, the prostate exam is often considered an embarrassing health issue, but it gets much more common as we get older and it is essential. Having a family history of colon cancer or being at a higher risk because of genetic disorders or other health factors may require you to get screened at a younger age. If you have a history of smoking, an annual low-dose CT scan is highly recommended too. This includes not only if you’re smoking currently, but you have quit within the last 15 years or you have ever smoked more than one pack a day for 30 years or two-packs a day for 15 years.

Though there are still highly dangerous and aggressive cancer diagnoses that we should always be aware of, it is no longer as much of a death sentence as it once was. Stay aware, maintain healthy habits, and don’t neglect to get yourself checked out. These three steps will drastically help you fight cancer, whatever form it may or may not take in your life.

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Getting to Grips with Digital Advertising

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Traditionally, advertising has been relatively tangible, with companies investing money into marketing campaigns focused around billboards, posters, leaflets, and other similar advertising methods. However, we are now living in the digital age and increasing numbers of small businesses are focusing their ads where the majority of people’s attention is placed – online. So, in order to get the most out of your campaigns, it’s time to start considering digital advertising. Here are a couple of areas to familiarise yourself with!

Header Bidding

Now, relatively few people tend to have heard of header bidding, but it is something that any savvy small business owner should be aware of and understand. Header bidding (otherwise known as advance bidding or pre-bidding) is a method that ad publishers are making more revenue out of their ad inventory. It is a programmatic technique that allows ad publishers to offer their inventory out to multiple ad exchanges at once. People who want to use their ad space will then bid on it, with the individual or company who make the highest bid taking the ad space. As you can imagine, different ad spaces are worth different sums of cash. Ad spaces that will be seen by higher numbers of people (ads on high traffic websites or blogs, ads on popular Youtube videos, and ads on television) are going to come with a much higher price tag than ads that will be seen by more niche audiences. However, header bidding can see you grab a bargain. If others aren’t paying attention, you could get a decent bid in before the deadline and bag a prime spot for a low price. You just have to be vigilant! You can learn more about header bidding at

Crafting a Presence on Social Media

Chances are that you are familiar with social media. Now, while we may automatically associate social media with the younger generations and think of it as a mere pastime, the truth is that nowadays social media is proving popular with older generations too. Just take a look at how many people are active on different platforms at any given time – most people you know will have a Facebook profile, an Instagram account, and a Twitter account. Well, in order to make profit, you should pay attention to the platforms that the masses are engaging with. Adding an instagram followers app can be a good place to start. Social media could provide you with significant exposure. It’s a place where you can showcase what you have to offer and make a name for yourself. What’s more? It’s free!

These are just two different aspects of digital advertising that you should focus on as a small business owner! It really is time to take to digital platforms in order to benefit your brand as much as possible.

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