After setting yourself up online through your own website or any of the ecommerce sites available to you, it’s time to sit back and wait for those orders to start flooding in. You will sell your products, your customers will be happy, and you can benefit from the profit you are making.
On the other hand, if those orders aren’t coming in, then you have to ask yourself why. Rather than give up and assume your business has failed, it’s time to consider why those sales aren’t taking place.
Here are some of the possible reasons why your customers aren’t buying from you.
- Your customers don’t know your store exists
In short, you need to market yourself. Using all of the means available to you online and off, let people know you exist. Promote yourself on social media to all of your social networks. Advertise your business using Facebook Ads. Talk about your business on popular forums. Take out an ad in the classifieds, both online and through traditional media. And stay up to date with SEO, ensuring your online store features prominently within search engine rankings. Your business will never survive without marketing, so push the word out there. When you start to generate possible customers, concentrate on the next point.
- You aren’t following through on your marketing
After marketing your business, you then need to turn any leads you find into customers. Within your website, you can do this through call-to-action buttons, encouraging visitors to ‘buy now’ or ‘click here’ before they scroll away from your website. And with the people you meet online and off, you can further encourage a sale by perfecting your sales pitch. You can improve your prospects with the following solution, dedicated software to help you better understand your customers, finding out about their behaviour and interests, and hopefully, closing that sale. Remember not to rest on your laurels, either. Continue to market your business, even after making sales, to ensure your customers don’t forget about you.
- Your website is not doing you any favours
If you have used an ecommerce site such as Shopify, then a lot of the hard work around website design is done for you. On the other hand, if you are selling your product from a website you have created yourself, then you may have more problems. If this is the case, check out this site for further advice on improving your site. You see, simply uploading your store online, on whatever format your store is based on, is not enough. You need to work hard to improve the customer experience, ensuring your site is fun and easy to use.
- You are pricing your products too highly (or too low)
Okay, so you want to make a profit, but you shouldn’t price your products too high. If your customers can find something of a similar quality elsewhere, and at a lower price, they are going to choose the cheaper option. On the other hand, if you price your product too low, your customers are going to ask themselves why. They may think your product is defective in some way, and of lower quality. It’s a balancing act we know, but you can alleviate your stress by checking out your competitors and pricing your product to counter what they are offering.
So, if your store is short on sales, don’t despair just yet. Consider the possible reasons why and then make every effort to improve your prospects by following the advice given to you above.
We wish you every success.
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