You might have an incredible business, selling products or services that you know people want. But you’re a small fish in a big pond, to do well you have to get your name out there. Marketing is an element of business that you simply cannot overlook, it’s not just a case of ‘build it and they will come’. You have to make sure you’re promoting correctly and getting the word out. Here are some different techniques you should try.
Attend a Business Expo
Attending an event is the perfect opportunity to get your business message across, and network to secure new customers and clients. But business expos can be a minefield if you’re new to the game, and there’s a few things you will need to bear in mind to get the most out of the event. First is your stall itself. Since these are large events with lots of stalls, customers won’t be able to visit them all so will make their decisions based largely on how they look. Don’t go with the same old boring display and presentations that many others will be using. Go with something interesting and dynamic. Have a look at the services you can order from Steelhead Productions and other companies which create custom show booths. They can really help you to make an impact and communicate your brand’s message. Things like games, competitions, challenges and live demonstrations will all grab the audience’s interest, so make sure your booth is up to the task. Another thing to consider is foot traffic. Ideally you should book in advance to snag a great location, somewhere where people will be walking past a lot such as near to food being sold. The ends of aisles are also a good location rather too. As well as people walking past, you could contact some potential clients before the event and set up a few appointments through the day. Just letting them know that you’re attending and the best time to swing by, but be sure to leave free time for those walking past too. This way you’re as proactive as possible and making the very best of your time. Finally, it’s important to follow up on all of the leads gained at the event, after all this is the reason why you attended. If you take down contact details of interested businesses you can send them a polite follow-up shortly afterwards and proceed from there.
Utilise Social Media
Social media is incredibly important when it comes to business, in fact it’s one of the most valuable tools that modern businesses can utilise. Not only does it have higher conversion rates than most other types of marketing but it can help build up your brand and reputation. Customers who can see interaction from a company’s social media accounts, reviews from real people and a good following, they can see that your business is legitimate. One of the hardest things to do as a new business is prove that you are trustworthy, that customers can order from you and get the products and services they want. With so many scams and things online people can be wary and guarded when it comes to shopping somewhere new, which is why many consumers only stick to brands they already know and trust. Running your social media accounts well is a good way to help show potential customers that many others have shopped with you and have had a good experience, and that they will too. Best of all, setting up social accounts is completely free. It’s an easy way to advertise and promote to a wide range of potential customers and you can communicate in a more informal and personal way. Get a social media marketing expert on your team to you run everything and ensure you’re making the absolute most of the opportunities social media can bring to your business.
Experiment With Affiliate Marketing
This old method of marketing might not be the main way you generate sales in your business, but it’s still something not to overlook. It works by you putting an ad or link on another website, and paying the website owner a small cut every time traffic or sales are generated. As a company, you’re only paying out a tiny percentage of every sale made and it could mean leads and sales that you otherwise would have never gotten. Plus it’s easy for the website owner too since only a small piece of code needs to be inserted onto their site or blog. There are lots of different websites you can sign up for, meaning everything is taken care of and it’s an easy and hassle free way to get your name out there and get more custom. You could sign up with Google Adsense too, that way your ad is shown on lots of sites to people who are likely to be interested in your products. Work out your budget and how much you want to spend on something like this, it might take a bit of experimenting and tweaking in the beginning to get it right.
Don’t Overlook Older Methods Like Leaflet Distribution
Since the age of instant communication and the internet, older marketing methods like leaflet distribution tend to be overlooked. And while these aren’t the most effective ways to promote your business, they can be useful if you’re smart about it. For example, if you have a local business like a launderette or a food shop, you could put leaflets in places like student halls where it will be seen by people who are likely to use your services. If you sell luxury furniture or other high-end items, you could put leaflets through the doors of expensive neighbourhoods where the homeowners are more likely to be interested. It doesn’t make sense to send out thousands of flyers aimlessly, they need to be targeted to those who are most likely to be interested. Have a think and work out if this would be suitable for your business, and the best way to tackle leaflet distribution as a marketing method.
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