The Magic of Marketing: Three Techniques To Get The Word Out About Your Business

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You might have an incredible business, selling products or services that you know people want. But you’re a small fish in a big pond, to do well you have to get your name out there. Marketing is an element of business that you simply cannot overlook, it’s not just a case of ‘build it and they will come’. You have to make sure you’re promoting correctly and getting the word out. Here are some different techniques you should try.

Attend a Business Expo

Attending an event is the perfect opportunity to get your business message across, and network to secure new customers and clients. But business expos can be a minefield if you’re new to the game, and there’s a few things you will need to bear in mind to get the most out of the event. First is your stall itself. Since these are large events with lots of stalls, customers won’t be able to visit them all so will make their decisions based largely on how they look. Don’t go with the same old boring display and presentations that many others will be using. Go with something interesting and dynamic. Have a look at the services you can order from Steelhead Productions and other companies which create custom show booths. They can really help you to make an impact and communicate your brand’s message. Things like games, competitions, challenges and live demonstrations will all grab the audience’s interest, so make sure your booth is up to the task. Another thing to consider is foot traffic. Ideally you should book in advance to snag a great location, somewhere where people will be walking past a lot such as near to food being sold. The ends of aisles are also a good location rather too. As well as people walking past, you could contact some potential clients before the event and set up a few appointments through the day. Just letting them know that you’re attending and the best time to swing by, but be sure to leave free time for those walking past too. This way you’re as proactive as possible and making the very best of your time. Finally, it’s important to follow up on all of the leads gained at the event, after all this is the reason why you attended. If you take down contact details of interested businesses you can send them a polite follow-up shortly afterwards and proceed from there.

Utilise Social Media

Social media is incredibly important when it comes to business, in fact it’s one of the most valuable tools that modern businesses can utilise. Not only does it have higher conversion rates than most other types of marketing but it can help build up your brand and reputation. Customers who can see interaction from a company’s social media accounts, reviews from real people and a good following, they can see that your business is legitimate. One of the hardest things to do as a new business is prove that you are trustworthy, that customers can order from you and get the products and services they want. With so many scams and things online people can be wary and guarded when it comes to shopping somewhere new, which is why many consumers only stick to brands they already know and trust. Running your social media accounts well is a good way to help show potential customers that many others have shopped with you and have had a good experience, and that they will too. Best of all, setting up social accounts is completely free. It’s an easy way to advertise and promote to a wide range of potential customers and you can communicate in a more informal and personal way. Get a social media marketing expert on your team to you run everything and ensure you’re making the absolute most of the opportunities social media can bring to your business.

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Experiment With Affiliate Marketing

This old method of marketing might not be the main way you generate sales in your business, but it’s still something not to overlook. It works by you putting an ad or link on another website, and paying the website owner a small cut every time traffic or sales are generated. As a company, you’re only paying out a tiny percentage of every sale made and it could mean leads and sales that you otherwise would have never gotten. Plus it’s easy for the website owner too since only a small piece of code needs to be inserted onto their site or blog. There are lots of different websites you can sign up for, meaning everything is taken care of and it’s an easy and hassle free way to get your name out there and get more custom. You could sign up with Google Adsense too, that way your ad is shown on lots of sites to people who are likely to be interested in your products. Work out your budget and how much you want to spend on something like this, it might take a bit of experimenting and tweaking in the beginning to get it right.

Don’t Overlook Older Methods Like Leaflet Distribution

Since the age of instant communication and the internet, older marketing methods like leaflet distribution tend to be overlooked. And while these aren’t the most effective ways to promote your business, they can be useful if you’re smart about it. For example, if you have a local business like a launderette or a food shop, you could put leaflets in places like student halls where it will be seen by people who are likely to use your services. If you sell luxury furniture or other high-end items, you could put leaflets through the doors of expensive neighbourhoods where the homeowners are more likely to be interested. It doesn’t make sense to send out thousands of flyers aimlessly, they need to be targeted to those who are most likely to be interested. Have a think and work out if this would be suitable for your business, and the best way to tackle leaflet distribution as a marketing method.  

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Will Autonomous Cars Eliminate Accidents? Don’t Count On It

There is a lot of hype and excitement surrounding autonomous cars with some people believing that they could take the level of accidents on the road down to zero someday soon. But before we get carried away, there are a few things to consider here.

Autonomous Cars Are In Their Infancy Stages

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You might think that the tech surrounding autonomous cars is highly advanced and it is. However, it’s still in its infancy stages. You can think about these cars like the first laptops that appeared on the market. They were bulky, used a lot of power and were nothing compared to the ones that we have today. Well, that’s a great way to look at the autonomous car market. Right now, there’s only one or two developers of autonomous cars meaning that customers don’t have a wide range of choices. And when they do, there’s going to be significant difference in the level of the tech. Some cars will be completely hands-free while others will be glorified versions of cruise control. As such, the tech just isn’t at the stage where it can be the massive advancement in safety that people are hoping for. If you don’t believe this, be sure to check out the advice that Tesla provide to owners of their self-driving vehicles.

Tesla explicitly state that drivers still need to pay attention to the roads, even keeping both hands on the wheel. Since Tesla are currently the producer developing the most advanced form of this tech, one has to wonder how autonomous these cars actually are. After all, there have already been reports of cars crashing because the drivers weren’t paying attention to the road. That brings us to the next point.

Distracted Driving

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What causes the most car accidents on the road? If you speak to a an accident attorney from firms like Jones Wilson, they will probably tell you it’s distractions. We often associate distractions with talking on our phones while driving. But a distraction can be anything. It could be fiddling with the sound on the radio, an argument going on in the back seat or someone flipping you the bird. Anything like this can be a distraction that could ultimately lead to an accident. Will autonomous cars be able to fix this issue? Probably not because don’t forget, the man who crashed his self-driving Tesla car was actually watching Harry Potter at the time.

But let’s assume for the moment that the tech is advanced enough to do whatever you want while the car is driving itself. It isn’t, but let’s imagine for a moment it is. There’s still another issue that we can’t ignore, and that’s the situation with rights.

Licence To Drive

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Imagine that you’re a teenager and you have just learned to drive ten or twenty years from now. Congratulations! You probably can’t wait to get your hands on a wheel and take a car for a spin. But wait, a law passed a couple of years ago prohibits driver cars being allowed on the roads. Just take a moment and think about whether a law like that would be passed. Don’t forget, plenty of people enjoy driving. You might say, well that’s okay because people who want to drive still can and those that don’t can use driverless cars. Cool but if you take that tactic you’ll never get to zero accidents on the road because human error will still be a factor. Though, if the majority chose to buy self driving cars, then you would see a sharp, massive reduction in the number of accidents. Note we did say, If.

Concerns Of Cost

Despite energy efficient alternatives being readily available to majority of people still buy cars with petrol and diesel engines. Why? Some people may just prefer a true gas engine, but the majority just can’t afford to buy a car like this. Even second-hand, they are still far too expensive for the average individual. So, if people can’t afford to buy a car like this, what are the chances they’ll be able to afford one that can drive itself. For at least a few years, this tech is going to be out of reach for the majority of the buying public.

So you see the only way autonomous cars leads to safer roads is by making several assumptions. The tech has to be cheap, the tech has to be reliable, and the tech needs to be advanced enough to work without human interference. Right now, none of these assumptions are true, and it’s unlikely this will change in our lifetime. 

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