The Trouble With Big Data

Big data is all the rage these days, and it’s certainly something that appears as if it will drive the businesses of tomorrow.

However, it’s also an area of business that is very much in its infancy, and as with any other young technology, it can often be a source of frustration and problems. But what are these issues, and how can they impact your business?

Given that the vast majority of companies these days use web technology to reach and engage with customers, it’s vital that you understand the potential pitfalls of collecting – and using – data. Let’s take a closer look at everything you need to know.

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Privacy

First and foremost, it is essential for your business to look after your customer’s personal details and any other business-sensitive information you hold on a database.

Hacking, malware, and data theft is an all-too-common problem, and although you only hear about the big companies suffering from data breaches on the news, the reality is that small businesses suffer most. It is vital that whether you use a cloud-based online database service or invest in creating your own, security is at the forefront of your mind. Don’t forget, even in a small company, the information held by your database could be available to a lot of different people.

Employees, suppliers, and even customers could have some kind of access, and a clever hacker could – in many cases – find an entry point in any part of the chain.

Communication

On the face of things, the data you collect about your customers can inform you of how to speak and communicate with them. However, the reality of big data is that it just isn’t that simple.

Data only tells you a part of the story, and every metric you see is quantitative rather than qualitative. Ultimately, you have no idea why a particular customer liked a particular ad, or clicked on a particular call to action, only that they did. And it is easy to draw false conclusions about any item of data you have.

The simple truth is that the average business owner just doesn’t know how to sift through the sheer volume of data they are presented with, and it is all too easy to become overwhelmed. The result of that could be sending the wrong messages to the wrong people, and even making poor business decisions based on misreading the information.

People

Continuing on from the previous point, one of the biggest issues with big data is down to the people that use it. As we looked at above, it’s easy to misinterpret data sets dues to our own preconceived ideas. And you can pretty much prove any point you like when there is so much data on the table, regardless of whether it is true or not.

Also, the people accessing the data can be an issue, and you have a choice of two different options, both of which can cause their own problems. First of all, you could take on everything in-house, which means hiring more people and putting others through expensive training courses.

Secondly, it involves outsourcing to a third-party, meaning you have to hand over your sensitive information to people you don’t know. If you go down this route, it’s essential that you choose a reputable, experienced, and open company that you trust implicitly.

Are you a big data lover or hater? Let us know in the comments!

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5 Ways To Improve Yourself In Your Spare Time

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As people, we love to grow. From childhood, to teenager, to adult, we grow physically, but as humans we love to grow personally. We are a species that pushes the boundaries to learn new things about the world, each other and the way things work. The digital age has rushed upon us and we are making new discoveries all the time thanks to the developments in technology and the web. It makes sense that while we are developing and improving everything from the mattresses we sleep on, to the televisions we watch, that we want to add ourselves into the mix.

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The human potential can often feel limitless and when you know how to push your own boundaries, you can really harness and maximise your own personal growth. Improving yourself doesn’t just mean within business, although it’s a good place to start and build your confidence. Your personal wellbeing and relationships matter, too, and if you are spending time working on your own development, you can become a happier, more secure individual. We’ve put together five ways you can use your personal time to work on yourself and make improvements in your self-esteem.

  • Learn More. When you are working hard in your career, you can often forget your overall goals or pathway to the top. Take the time to enrol on an Online RN to BSN Degree Program. Doing this in your spare time literally adds to your brainpower and can help you develop into other future roles. This type of development can work with your confidence and self-esteem, as well as make you satisfied with your daily life at work.
  • Read More. Different from the above point, literature isn’t just about self-help and learning. Devour a book a month and challenge yourself to new genres. Expanding your horizons can open up so many doors into conversations with new people, and reading is diving into the imagination of someone else. Appreciate it and embrace it while you learn what you love.
  • Talk More. You don’t have to be the most confident person on the planet to learn a language, but learning a language can unlock different cultures and appreciations for other civilisations across the globe. Opening your mind to new experiences with languages is important and it’s a great way to build your confidence talking to new people.
  • Paint More. Look around your home and make a list of all the decorating changes you could make. The inspiration you find from the world around you can be implemented into your home and you can make as many changes as you like, as it’s your space. Let your creativity ooze out around you!
  • Sleep More. One of the biggest things that people forget is to sleep enough. We need at least six hours sleep a night to function well, so teach yourself to sleep and feel your mental health improving.

Self-improvement starts with you and your own desire to push yourself to the max and once you start on that train, you never have to get off!

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