When you run a charity or a not-for-profit organization, the efforts of your volunteers have a significant impact. They help with donations and volunteer their time to help your organization do the work it needs to do, they’re essential to your success.

But finding volunteers isn’t always easy. Finding new ways to recruit and engage with your volunteers online can help grow your volunteers so that you can do more of the good work you set out to do.

Here are some of the things you can do to engage your volunteers online. 

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Create online spaces to engage with your volunteers

To help you build a community of volunteers and make it easy for them to get involved, you need to create spaces where that can happen. Dedicated websites and social media pages can be a great way to get your volunteers to interact with each other, communicate key messages and campaigns and give them rewarding experiences. You can even create your own social network with an online community platform to help you create a private space to bring your volunteer community together. Regular communication can help bring people together, while also raising awareness of your activities. 

Make it easy for people to get involved

There are a lot of different ways that people can volunteer their time and money. You can make it easier to grow your volunteer numbers and get donations by giving people simple online options to get involved. Accreditation management software can make it easy to manage and recruit your volunteers, while online donation tools can make it easy for people to give and raise money. When brainstorming ideas for your organization, be sure to include an online strand too.

Come up with some easy online fundraising campaigns

Online fundraising campaigns have the potential to go viral, reaching a wide number of people and securing a lot of donations. Some of the best examples include the ALS Ice Bucket Challenge and Movember, which gathered worldwide recognition thanks to the power of social media. Create challenges that can be shared online and watch the donations roll in.

Tell your story online

Using your online presence to share your story can help engage new and existing volunteers and help them gain a better insight into the work you do. From sharing videos to blog posts, there are a lot of creative ways you can tell your story. Social media marketing can also help you grow awareness around your organization, helping to target people in certain areas or with specific interests to help you encourage interest in volunteering and donations. If you want inspiration for your online story then check out the Dwoskin Family Foundation.

For a not-for-profit, the internet provides a powerful way to connect with a large audience. From using your social media to creating dedicated spaces for donations and volunteers, your online presence could prove valuable in boosting the work of your organization. Consider the ways you can engage your volunteers online to make an even bigger difference to others.

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