A successful business will have a well-maintained lawn. A scruffy lawn or poorly maintained shrubs and trees makes it seem as though your business does not make enough money to afford to landscape. Landscaping can help set the tone for the kind of interactions you want people to have with your staff when entering your building.
Flawless and attractive landscaping can put people at ease and allow them to feel confident in your services before they even reach the lobby. It also allows people to focus on what your business can do for them rather than distract them with why you allow your commercial building to look run down and unkempt.
Commercial landscaping can be aesthetic and serve many purposes. A vertical wall garden can help show that your business is serious about its Eco-conscious ideals in an aesthetically stunning manner. A water feature is a great way to create calmness and relaxation in people as they pass by on the way to the front doors. Clear signage surrounded by colorful shrubs and bushes can catch passersby’s eye and help draw them into your premises.
Create a Welcoming Entrance
Ensure that no matter how many bushes or plants are on the lawn, that the entrance to the building is clearly visible. Consider leaving that side as clear as possible and framing the entrance in moderately sized plants in pots.
This will help draw attention to it and give customers an easier time identifying it and making their way towards it. Line the walkways with small shrubbery and recessed lighting for the evening.
Showcase Your Signage
Your signage is a draw and can help to attract people’s attention to your building. If someone is specifically looking for your premises, the signage will ease this matter for them and earn their gratitude.
Many businesses use roadside signs, but few arrange for it to be aesthetically pleasing. Arrange for attractive landscaping features to help it be highlighted in an eye-catching way. Glaring lights contribute to visibility but will not hold the gaze the same way as a pretty flower border or an attractive rock garden.
Match the Lawn to Your Brand Color
Every brand has a color scheme for its logo, which can help create a unique and attractive effect on your lawn. Match your brand logo colors with your flower beds and shrubbery to make an aesthetically interesting appearance.
If the colors are simple enough, you could even recreate the company logo on the lawn with shrubbery and flowering bushes. Soil and light conditions will affect this, and the season is a big factor as well. So regular maintenance will be important to ensure that this attractive lawn feature looks good at all times.
Restful or Decorative
You need to decide early on if you want your lawn to be simply decorative or if you will allow clients to enjoy them from within. Providing benches and a delightful sandy walkway can be an attractive feature which makes the premises look inviting.
But if your business does not require walk-in customers, it is best to plan for a purely decorative lawn that serves only as an aesthetically eye-catching background for your signage.
Pay Attention to the Architecture
The architecture of the building can help to narrow down the landscaping choices. The style and contours of your building can go a long way towards helping to send the right message when in combination with your landscaping choices.
A wide entranceway with pillars calls for a sweeping lawn with well-kept bushes on the borders and a trailing vine on the pillars. Cacti and rock gardens would complement Bungalow-style red-brick buildings.
Matching the landscaping to your building’s architecture helps it stand out positively and combines to show it off in its best light. Mismatching lawns to the building can create a sense of discord in the viewer and make people too uncomfortable to approach the building.
Find ways to add attractive covered walkways from the parking lot to your building entrance. Provide a wide driveway into the building and clear signage directing people to the lobby or the parking lots. Heavy shrubbery can obscure important signage, so make sure that the plants are cut back in areas that need high visibility.
Walkways with rows of plants are delightful, but they must not go above shoulder height as this is a safety feature. Plants can also cause shadows, especially with a covered walkway, so provide adequate outdoor lighting.
Separate, covered walkways with proper lighting and clearly indicated parking lots can help prevent accidents that can leave a company liable for damages. Thus, it becomes important to clearly indicate the level to which you will allow clients to interact with your gardens. Thus, if someone does disobey the many clear signs, you or your business cannot be held responsible.
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