When you are freelancing, it might be tempting to stay in the same room to work all the time. But the fact is that most freelancers don’t take full advantage of what they can do. Yes, we are all sold many stories about digital nomads who make 6 figures from their yachts in the Caribbean. And while there are many people who are making that money and more, and sometimes indeed from their boat – they put the work in first. For the rest, it’s smoke and mirrors.
When we are talking about maximizing your freelancing, we are talking about how you can run a much larger operation, be more productive and even build a team.
This should be where you start really. Once you are personally more productive, you’ll be working to a better pace and be freeing up more time to take care of the other things. It isn’t about working harder, it is about working smarter. So when you finally make the decision to streamline your own workflow and take care of business you should take a look at the following to help you on the way:
- Focus Booster – so that you only work to designated timers, take a break when required, and it syncs across all of your technology.
- Evernote – helps with new ideas, you can save links, photos, screenshots, articles and more
- Buffer – manage your social media needs in one place, take 3 hours out of your month and create a month of content
- Pocket – if you know you will use the information again, put it in Pocket and go back to it at a later date
If you are a freelancer, then chances are you are going to be better off building a talent pool that you can dip into when you need to complete specific projects. Start this process early, and put together a pool of creatives that are all freelance. Keep communication lines open, so you will know if they have the capacity. You’ll likely only need a single tool for your team management, and you’ll want to make sure they can all use it easily. Find something with a cloud, business phone system, and proper security management.
So, now you’re very productive, and you have a talent pool of freelancers you know you can call on for ad-hoc jobs, it’s time to focus on growth. There are a few things that are tried and true ways to grow your business with some speed. Here are a few suggestions for you:
- Sales funnel – Take time before you build it – where do you want to take people? What is the hook? What software will you use? Tools: Leadformly, Everwebinar, Facebook Lead Ads
- Loyalty – if you have repeat buyers, you will want to reward that loyalty, so they keep coming back. Think emails will discounts, offers, and other incentives to make a purchase
- Diversify – look at what you offer now, what would work with those offerings? In order to grow, you need to expand your services. Put serious consideration into what will work here, don’t add things for the sake of it.
Freelancers now have access to tools, teams, and technology that can super-boost their careers.
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