There’s a lot that goes into making a website. You need to have the initial idea, the time to make it happen, an idea of how to make the site profitable, and so on. Even if you do all of these things, however, it’s always possible that you won’t quite hit the heights that you expect to hit, purely because of some fundamental errors that hold the website back from reaching its full potential. If you’re not quite reaching the number of visitors that you’d like to reach, then take a read below, where we outline some of the common mistakes that website owners make.
Overcomplicating the Text
You know what your website is about and why it’s there, what it should provide for your visitors, and so on. But your visitors don’t. They’re just turning up. In their quest to fill their visitors in on all the necessary information, some website owners go overboard, and try to explain everything. The text on your website should be readable, succinct, and to the point. People online have short attention spans, and they’re not going to sit through a convoluted essay that explains your website. If you find the art of writing too difficult, then hire a third party to do the job for you.
No Focus on SEO
You could have the single greatest website in the world, yet it wouldn’t count for anything if you’re not also focusing on the SEO side of things. Building and curating the website is one half of your job; the other is in the marketing. As such, it’s recommended that you spend some time reading up on the best modern ways of spreading the word about your site. Without it, there’ll be an upper limit to how much success you will find.
Too Much Social Media
Some website owners don’t spend enough time marketing their site; others spend too much time, and especially so when it comes to their social media channels. Now, let’s not make any mistake: your Twitter, Facebook, and Instagram pages are important. But they are not the end goal — your website should be the end goal. You should essentially be using your social media pages as a vehicle to drive visitors to your website. Don’t make the mistake of putting all your best content on those channels — all you’ll be doing is boosting the other website’s revenue. Save it for your own site.
Understanding the User
It’s your website, sure, but it’s not for you — it’s for your visitors. As such, you should be looking at all the site decisions through the lens of “what is best for your visitor?” One way to do this is to make the most of UX research software. With that, you’ll be able to create your website with the user experience at the forefront of your mind. They’re the ones who will be interacting with the front facing aspect of your website, so it’s in your — and their — best interests to make it as enjoyable an experience for them as possible.
The internet has done a lot of good for humanity, but it would be wrong to pretend that there are no issues. Cybercrime, for example, is increasingly common, and it’s rightly making people less trusting when it comes to the online world, and the websites that they choose to interact with. When it comes to your website, it’s important that you’re not allowing your visitors to have any doubts about your overall credibility and trustworthiness. To begin with, make sure you have all the latest security certificates (this is non-optional if you’re selling items/handling sensitive data). Another way to build trust is to have as much contact information listed on your site as possible. People will feel much more relaxed about using your site if they know that they can get in touch with you via email, live chat, phone, and so on.
Lack of Value
We said earlier that your website doesn’t exist for your benefit; it’s for your visitors. So take a look at the type of things you’re putting on there, and ask yourself who it benefits. If it’s all for you, then it’s time to mix things up. You have to provide value to your visitors, otherwise, why would they come? Things like blogs, tutorials, and interesting content will all give them a reason to visit your site. You shouldn’t only be asking strangers to grow your site or business — you should give something back.
Checking Out Processes
It takes a lot of effort to make a sale online. If you have someone who is interested in buying from you, then please, please, please, make it easy for them to complete the process. Some websites take for granted that if someone puts something in their virtual shopping cart, then they’re going to check out — in actual fact, this isn’t true. Shopping cart abandonment rates are high. Can you really afford to lose business for something as silly as a complicated checking out process? Your goal is to make it streamlined and fluid. If there are multiple steps and only one payment option, then you run the risk of them changing their mind. Don’t let it happen.
Lack of Updates
It’s always important to remember that a website owner’s work is never really done. You can sit back and admire your good work, but not for long! To stay relevant, you need to keep things updated. There’s always something questionable — and a little sad — about visiting a website that hasn’t been updated in a couple of years. Once you’ve got the fundamentals of your website in place, it’ll just be about tweaking things here and there, and also adding a regular blog — it makes a big difference!
Finally, take the time to ensure that you’re not making any simple errors that undermine your site. Spelling and grammatical errors, as well as low-quality videos and photographs, bring down the quality of your website more than you might think.
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And thanks for reading! 🙂