How To Setup A Product Based Business


Maybe you’ve been working on your new product for what feels like years; maybe you’ve come up with a product based service which you think will capture a niche in the market. Either way, you’ve got products, and you want to get them sold and in people’s homes. Well below are a few things you need to consider before that first happy customer writes a shining review and tells everyone they know how great you are.

Research your market

The first questions you need to be asking yourself are: What am I offering? Does anyone want it? Who are my customers? It’s best to write the answers to these questions down so that you can have everything clear in your head. Explain in a few sentences what exactly it is you are offering, then think hard about if there is a real market for that. Then you need to work out exactly who it is that will be buying from you. It is crucial to know your demographic in order to cater your approach to them. You may be thinking about buying or renting premises; but before you do, be honest with yourself about how that decision will benefit the business. You may feel good opening up shop every morning, and having a physical place you trade from. But if all your competitors are operating solely online, all you will have achieved is to increase your overhead costs, which in turn will drive down your profit. Every expense needs to be measured against its potential reward.

Invest in your brand

Your brand is your reputation. It’s your stamp. It’s your footprint on the world. Yes, to a certain extent it’s your logo, color scheme, and product packaging, which help to create continuity in your transactions. But there are companies who can help you design and implement those, which you can learn more about. Your brand is about how you do business, and it’s what will get your customers talking about you to other people. Make sure that the way you operate is catered to your target market. A young audience will not be as interested in formal, business-like transactions as a professional market. Think about how your customers interact and how you would like your experience to play out if you were them.

Plan your marketing campaign

This is the part that could make or break your business, especially if you are an online company that will not be able to rely on passing traffic for customers. Companies like Simba Sleep have shown the benefit of viral marketing using social media. You can also use affiliate marketing, as well as hosting a community page to do with your product that will help spread the word about your business. In this day and age, word-of-mouth marketing can be hugely beneficial due to the connectivity people share all over the world on platforms such as Facebook and Twitter. Use this to your advantage. Approach your marketing campaign like a military strategist; your aim is to get everyone talking about your business and your products.

Of course, there are many other important factors to consider when setting up a business but follow these three steps and you’ll be on the path to success.

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Stop Mechanics From Driving You Around The Bend

Mechanics are an essential part of life when you own a car. There are some people who would rather wish that isn’t the case, but it is. If you’ve had bad experiences with mechanics in the past, it’s easy for them to skew your whole perspective on them. While not every mechanic is willing to overcharge you, and carry out unnecessary fixes that you have to pay for in the end, it’s important to reduce your risk of that happening by any means necessary. Here are just a few of the means worth considering.


Be willing to do more yourself

One easy way to end up paying for less work from your mechanic is by giving them less work to do. There are simply car repair and replacement tasks that most drivers could carry out themselves, including rotating tires, changing spark plugs, using auto body shop supplies to take care of dents and scratches and so on. The more maintenance you’re willing to do to stop wear and tear, the better your car will perform and the less likely you are to need repairs in the first place. Naturally, this shouldn’t mean you you’re always trying to repair it yourself and skipping the mechanic when their expertise is necessary. But learn more about your vehicle as time goes on, become more competent, and make more fixes yourself.

Google is your friend

Nowadays, it’s a lot easier to get advice on whether or not a mechanic can be trusted. Your friends are a good starting point when you’re looking for recommendations on a new garage but it’s likely that there’s going to be at least a few reviews on Google giving you the inside scoop on any mechanic, too. What’s more, use Google to research faults and fixes for your car more often. While internet diagnoses can sometimes lead to wrong decisions, it can also help you get a better idea of how much certain repairs cost. That way, you’re more likely to know whether and when you’re being overcharged.

Stand your ground

A little research can help you avoid the worst of them, but it’s important to know how to deal with mechanics, as well. Even if you’re not very technically literate, know how to communicate with them specifically regarding the car. Know the difference between a backfire and a misfire. Get an idea upfront of how long the car is going to be in the shop and make sure that they’re transparent with every service they plan on carrying out. Sometimes additional fixes might very well be necessary, but ask to be informed of them before they’re carried out. That way you might be able to catch some nonessential costs from being added to your bill.

Cars are expensive and for that reason, every driver has to be a savvy consumer. The costs of being taken for a ride and convinced to spend when not necessary is just too high. Hopefully the tips above stop you from falling into that trap.

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