How you communicate with your customers will define how they see you as a company. It is critical that you get it right, as failure to communicate well can lead to confusion, damaged reputation, and loss of sales. In today’s guide, I’m going to take a brief look at some simple but smart tactics to ensure you are continually improving the way you communicate with clients and customers. Let’s take a closer look.
First of all, make sure you are listening to what your customers are saying. Whether it’s anecdotal evidence from an angry customer on the phone or comment on your social media, your customers will be able to tell you what is going wrong with your business. Being a good listener is a vital part of excellent communication – so keep your ears open and start hearing.
Know your audience
When it is time to ‘speak’ to your audience, it is impossible to do without knowing who they are. You have no choice but to research your market and find out everything you can about them. Where do they live, how old are they, and what are their interests? Once you have all the data you need, you will be able to draw up a picture of the average person interested in your product or service.
Talk in their language
Once you know who your audience are, you should adapt your tone of voice so that they can understand it. The tone of voice is critical in getting your message across, and getting it wrong can be disastrous. Avoid using industry terms and jargon, unless that is how your audience speaks.
Give them what they need
Make it easy for your customers to find out more about who you are and what you do. There are numerous ways of approaching this task. For example, make sure you are contactable via text message, phone, VoIP, social media, email – the works. You could also use something like NFC tags in your marketing materials. As NFC Direct point out, it can help them find out more about your business, or send them direct to your website in an instant. Everyone prefers a different way of communicating or finding out information, so provide for them all as much as you can.
While this point might sound obvious, there are far too many companies out there who overhype themselves when it comes to messaging. The simple truth is that this tactic can only backfire. And once you get the reputation of spreading untruths, it can be hard to shake. Avoid these problems arising by always taking the straight route. Never overestimate your product or service’s ability to achieve results, or it will come back and bite you at some point.
Focus on benefits
Finally, in all your product details, focus on the advantages it brings to your customer. Nobody wants to read endless product or service descriptions, but if you can highlight how it will help your client’s life, you will find you get more sales.
Any more tips to add? Let me know about them and join in on the conversation!
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