When it comes to advertising your business, there are some marketing techniques that will work well for a while, only for you to see diminishing returns as the market and technology grow and change. There are also marketing techniques that will always help to bring the customers in.
That being the case, we are going to take a look at those evergreen marketing ideas that make great investments for your business, below:
When it comes to content marketing, how-to guides, and instructional blogs, videos and articles are about as evergreen as you can get. There is never not going to be a time when people google how to mow their lawns more effectively, or ask the search engine how to unblock the toilet more efficiently, so if you can create documents that answer these questions, whether in text or video form (ideally both) which are linked in some way to your industry, then you can pretty much guarantee a steady stream of visitors over the years. Then, all you need to do is work out how best to convert them.
This might be a really old-school form of marketing in a world where Instagram influencers and keyword research are en vogue, but custom apparel, which you can buy at https://matohash.com/pages/custom-embroidery is effective. If you, your staff, your friends, and your family, all wear these products on a regular basis, then you can be sure that lots of people will set eyes on them and hopefully ask about your logo. If you are looking for local visibility in your marketing, branded apparel is one of the best uses of your marketing budget, and actually, quite cheap.
Billboards might be another old-school marketing invention, but they are still regularly used, even by big companies like Apple and Mcdonald’s. Why? Because they really do work.
The beauty of billboards is that they are highly visible in a particular location, so if you have a company that is based in an actual brick-and-mortar store, rather than online, you can convert a lot of customers by advertising on a nearby billboard and it is the gift that keeps on giving because it will never not attract people passing by, although you might need to redesign the slogan and images you use from time to time as trends move on.
It does not matter if a customer reviewed your products and services 10 years ago or last week, you can still use their testimonials to showcase all your business has to offer, and they will always be evergreen because your new customers want to know what other people think of your products and services and they will always be more likely to make a purchase if they can easily find relevant testimonials on your website.
In a similar vein, reviewing the products and services you sell, and other products and services in your niche is a great way to create evergreen marketing content because people will always want to look up and read reviews before they make a purchase. Once you have used your reviews to lure them to your site, it is then just a matter of convincing them that your stuff is worth buying over the competition, which is a lot easier once you have them on your website, as I am sure you will agree.
Yes, the content on your blog might get old and less relevant over time, but if you have built up a steady bank of interesting posts, you can always go back and update, them, and in fact, it has been shown that you can increase website views by as much as 111 percent by simply editing the information to reflect the current situation and adding a new image or two, so it is definitely worth your time to invest in blog writing int he early days because you will be able to continue to capitalize on them and bring in more customers with them as time goes on.
These marketing ideas might not be the fanciest and they might not be the latest fad that everyone in the marketing world is talking about, but they are evergreen and that means they are valuable. If you invest in them now, they will continue to deliver results for your time and time again, unlike some of the more modern marketing techniques you might be sold. So, be sure to add them to your marketing plans right now.
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