The look of your business premises can make a lot of difference, whether you’re building them from scratch or renting existing premises. Curb appeal is something that your business should make use of to draw in potential customers. When someone drives or walks past your business, an outside that looks cared for will make a good impression before they head inside.
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- Keep the pavement clean. Hire a pressure washer to thoroughly clean the pavement or your car park. Keeping the outside clean makes your business look a lot more inviting.
- Make use of plants. Pots of greenery are an easy way to add some colour to the front of your premises. Choose a few planters or hanging baskets, and dress your front entrance with them, to keep the place looking welcoming and shows that someone cares about the premises.
- Refresh your signage. If the signs outside your business have seen better days, this suggests that your business might have seen better days too. If any signage needs to be repaired, get this done, and repaint anything that looks faded. Show off your branding with bright, well-looked-after signage.
- Tidy up outside every day. The outside of your premises can soon start to look untidy if you let litter, cigarette ends, and dead leaves pile up. Send someone outside to sweep every day and clear the frontage. Provide bins outside to discourage litter and cigarette ends from being dropped.
- Change your window displays frequently. If your business has a window at the front, make the most of this space for window displays. Show off what you stock. Change these displays on a regular basis. By doing this, people who walk past the store frequently will see that there is something different to look at, and might be encouraged to come in and explore what you have to offer.
- Make it obvious what your business actually does. Anyone who is passing by your premises should be able to tell with only a quick glance what your business does. Make sure that your signage makes this very clear and shows off your branding.
- Look after your parking area. If your premises have parking spaces, make sure that this area is well lit and well sign-posted. Parking spaces should be clearly marked so people can find them easily. As part of this signage, clearly flag any parking restrictions. Customers will be put off if they can’t find where to park, or park and end up with a ticket. Maintain your asphalt paving and add plenty of lighting. If people come to your business in the evening, lighting will make the outside of your premises feel much safer. If your staff leave at night in the dark, they’ll also appreciate a properly lit car park to keep them safe.
Curb appeal should be considered as part of the branding of your business. A business that isn’t looked after won’t draw anyone in, but a well-cared-for exterior can help to encourage potential businesses to come inside.
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