How Vulnerability Makes Your Business Stronger

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Businesses, especially startups, have lots of traps to sidestep on their way to being successful. So, the idea that weaknesses are strengths may seem illogical. The trick is to limit the damage, not embrace the company’s weak spots.

There’s no doubt that bold and confident businesses are more productive. However, you may not fall into this category, and that’s fine. Yes, there will be turmoil, and it may appear as if the odds aren’t stacked in your favor, but remember that every cloud has a silver lining.

Here are the four main ones for entrepreneurs whose organizations have several vulnerabilities.

You Will Outsource

Understanding that you are infallible is an integral part of the money-making process. Too many leaders assume that they know everything and shouldn’t listen to the opinions of others. And, some are arrogant enough to believe that their idea is foolproof. In reality, it’s essential to outsource to cover the inevitable gaps in your knowledge. says that crafting a contract is a vital part of running a business, and you’re not going to know the intricacies without a law background. The same goes for everything from marketing to customer services and accounting.

When you are vulnerable, you’re happy to collaborate to cut costs and improve your standards.

It Helps You To Focus

Imagine this scenario from At the end of the year, or halfway through it, you conduct a performance review for the entire company. After analyzing it, you find that while there are a few pitfalls, it’s mostly positive. What do you concentrate on as a result of this report? The answer is that you focus on the good stuff and dismiss the bad. Unfortunately, this doesn’t leave much room for growth, and it lures you into a false sense of security.

Even if you don’t feel vulnerable, acting as if you are will encourage you to spot the areas where you can be better.

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It Will Bring The Team Closer Together

There is no room for people who won’t pull their weight when the future of the company is in doubt. From an employee perspective, this is bound to have a positive impact on their work ethic because they’ll see managers, directors, and even CEOs working hard to aid the business. states that teamwork is essential as it motivates people to perform to a high level, yet it’s pointless if there are groups that appear immune.

Vulnerability is a great equalizer as it forces everybody to pitch in and do the dirty jobs.

You’ll Develop A Healthy Attitude

Being vulnerable is something that you’ll never forget. If anything, it will permeate into your actions and decision-making process. Even when it’s over, you’ll perform tasks as if previous situations are around the corner again. You may not enjoy the idea of always being in battle mode, but it sharpens your skills and helps to develop a healthy attitude.

As a company who’s been vulnerable before, you’re more likely to be humble and keep your feet on the ground.

Isn’t that something you would like to say about your business?

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