When you are a freelancer, if you have just started a small company, it can feel like you will never be taken seriously. It is hard to pitch for work, and you sometimes feel like you aren’t getting anywhere. You are just one person, so how can you present yourself as more prominent without lying about it?
The chances are you don’t have loads of money to sink into your appearance, but you do have some time to work on it. Having a professional-looking ‘shop window’ means you are much more likely to nab those clients sooner rather than later. Here are some things you can do to look bigger and better.
Your logos and all of the imagery on your social media, your websites, your station should be sleek and interesting. Over complicated logos can get confusing – even if they are great to look at. Canva has a great free membership which gives you access to a lot of tools to help you design everything you are going to need from PDFs and eBooks to YouTube covers and Twitter covers. This will mean nothing looks stretched or out of place. Before you start putting up the first design you created, think about the overall image you want to get across. Take your time, draft up a few options and then for with the ones that make the most sense for what you are doing.
Think about the clients that you want to attract, check out your competition and people in the same field to get an idea of the standard that is expected.
Your online portfolio tells people who you are, what you do, how well you do it, and sometimes there are packages on there that can be ordered too. You shouldn’t put everything you have ever done on there, but you should curate works that look pleasing together, and have a flow. This goes for anything from design work and videos to copywriting and photography. There should be a clear understanding of your style and what you offer.
In your about me, make sure that you are transparent and open. Personality can matter a lot when you are hiring or being hired. They need to know if they can work with you or not.
Remember that your older work, unless it was for a particularly prominent client, isn’t going to be as skilled as your current works.
If you take calls about business, you should strongly consider if you want people to call your personal mobile phone. Many people don’t want that and feel it crosses the boundaries between private life and work life. So there are a couple of things that you can do. If you stick with the same number, put your phone to divert after a particular time at night. Secondly, consider a service that will handle your calls for you like Ivy Answer. Thirdly, think about having a mobile phone that is purely for work purposes.
Your email should be outlook or Gmail. It should be tied in neatly to your website and business name. They just don’t look that great. Even more so if your email address if from years ago and you haven’t changed it. Making a business email is easy and should be an option somewhere in your hosting. It also shows that you care about the details and your personal brand – which is excellent for the clients to see.
If you have worked for a few clients, it is time to ask them for some testimonials about your work. This shows that you have work and will give prospective clients a better view of what you are capable of. The reviews don’t have to be glowing, but they should talk about your work ethic, did you deliver on time, how the value for money was. These things are important to people when they are hiring companies to work with. If you don’t have any testimonials, don’t be tempted to fabricate something. Instead, you should reach out to friends and offer a small piece of work or service in return for the testimonials.
Your social media is going to matter because everyone is there! Make sure all of your covers are the right size, and that you can see your website clearly on everything. Don’t spam your own links and products all the time, instead create a social media plan that has a defined goal like driving traffic, or securing leads.
When it comes to looking professional, much of it is time and acting professionally. Present yourself in the best light, and you will look like an agency or larger company without effort.
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And thanks for reading! 🙂