If you are struggling to work out where your strengths lie in terms of going it alone and launching your own startup, why not consider the lucrative world of eBay entrepreneurship? The synonymous online auction site has been around since 1995 and was one of the very first real successes of the Silicon Valley dot-com bubble of ideas. Fast forward over two decades and eBay is the number one platform for all sorts of goods and products ranging from the second-hand to the brand new. While it was once seen as a nifty way of getting rid of your unwanted bits of junk, eBay is now viewed as the ultimate online platform to launch your very own retail empire. So, how can you make a success of your new foray into online shopping? Read on to find out.
Descriptions And Photos
The most important aspect of your eBay business are the product descriptions you utilise. It doesn’t matter whether you are importing the latest piece of flexible tubing for gas engineers or whether you sell custom-made tee shirts, you need to make all of your descriptions uniform and consistent. Use subheadings and bullet points to make them easy to read. Point out any flaws and be honest about your product. A vintage item isn’t going to be a hundred percent perfect but it will be authentic so sell this aspect of it.
Another key aspect of your sales pages will be the items themselves. Take photographs from all angles and point out the flaws (if there are any). Make sure that you utilise your photograph allowance. If you are allowed twelve, don’t just put up three. Make sure they are in focus, the background is plain and you have a range of close up shots to show detail and wider angle compositions.
It’s important that you present a professional outfit if you are planning to make your eBay empire your full time profession. Consider using some packaging design software to brand the boxes you place your items in before they are shipped. This creates a more formal and professional image and your logo can be consistently applied across all merchandise and online platforms.
Implement a strategy of under promising and over delivering. If you know that you can deliver an item in two days, state on your delivery policy that you will get it there in three. Then, when a product arrives a day early, your customer will be pleasantly surprised and will be more inclined to leave positive feedback for your startup. On eBay, your reputation is vital, so make sure you limit any possibility of negative reviews.
Link To Social Media
By utilising the power of social media, you can direct people to the relevant product pages of your eBay listings. Giving your eBay site greater visibility online helps you to maintain a strong online presence for your brand. By linking directly from Facebook, Twitter and Instagram, you are easily broadening your potential customer base.
Ebay is a fantastic platform from which to launch a retail business. Follow this guide, and begin your e-commerce empire in the most successful way.
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