When it comes to growing your business online, marketing is right at the heart of everything you do, but it can be extremely overwhelming when you go online and see the big gurus and entrepreneurs with the flashy marketing and telling you that you need to have this strategy or this system otherwise you’ll definitely fail.
Not only is it untrue that there’s just one marketing strategy, tool or system that will work for you, but it’s also not necessary for your marketing to be flashy or cost a lot of money. Although it’s always great to be able to invest at higher levels and make your marketing look more professional and polished, but this is not necessary for success, and is only something you should do if it makes practical and financial sense for your business.
In this post, we’re going to share with you some of the top online marketing strategies that you can try out to see which ones are best suited to you, and the great thing about these strategies is that they’re simple enough that anyone can use them, and they really work well no matter what your marketing or start up budget is.
If you have any kind of online business – even if you have an offline business, you should be using the power of blogging to share great content with your audience. If you’ve never blogged before, you may feel a bit overwhelmed with the process, but really the best thing to do is come up with a list of topics that you think your audience would be interested in learning about and then creating some posts in advance around that, once you’ve created some posts in advance so you can schedule them out and remain consistent, since consistency is what contributes to growth.
Creating a podcast show is another great way to reach an audience of people who may be interested in your products and services, and the great thing is you don’t need to come up with new and separate content each time. You can repurpose the blog content or take snippets of each post and then expand on it. Don’t worry about repeating yourself because not everyone consumes content in the same format – some people prefer blogs or videos, whilst others prefer podcasts.
Webinars are a fantastic marketing strategy when done right. They have gotten a bit of a bad rap in recent years because some people have been using them in a very sleazy way and only looking to make sales without delivering any real value. However, if you have a high value product or service such as coaching, copywriting, or even IT Support Services, then you could create a webinar that provides great value around one of these and then pitch your services at the end.
Social media is not about making sales, but building connections and relationships. If you’re able to do this with your audience, then the sales will come, so make sure you’re utilizing the power of social media for marketing your business online.
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And thanks for reading! 🙂